| An Old Favourite Still Popular Today - Barbie Dominates Online |
Despite being almost 50 years old, Barbie still appears to be the toy of choice amongst Singaporean children. An analysis of Shopping & Classifieds - Toys & Hobbies search traffic reveals that 'barbie' was the number one toy searched-for by Singapore Internet users during the 24 weeks ending 12/07/2008. A further 3 search variations on 'barbie', such as 'barbie.com', 'barbie games' and 'www.barbie.com' appeared amongst the top 10 searches.
Over a two year period online interest in Barbie has remained relatively stable, with a 35.65% increase in searches for 'barbie' between the weeks ending 01/07/2006 and 28/06/2008. Other toys which have proved popular online with Singaporeans have included Lego, Transformers, Hello Kitty and My Little Pony. Although searches for 'lego', 'transformers' and 'hello kitty' have each overtaken searches for 'barbie' at some point during the last two years (weeks ending 01/07/2006 - 28/06/2008), Barbie's dominance of the online Toys & Hobbies industry remains unchallenged.
The majority of searches for 'barbie' (69.48% during the week ending 05/07/2008), have resulted in visits to the official Barbie website (www.barbie.com), which has consistently held the title of the number one Toys & Hobbies website since June 2005 (based on monthly data). It seems that the inclusion of Barbie games on the website has assisted in driving traffic to the website, with references to Barbie games appearing repeatedly amongst the website's top search terms. Search terms included, for example 'barbie games', 'barbie dress up games' and 'barbie doll games'. User engagement with Barbie.com has been high, with an average visit time to the website of 17 minutes and 32 seconds, which is 6 minutes and 7 seconds greater than the industry average; the online games most likely influencing this figure.
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| Industry Search Terms Report for Computers and Internet - Electronics |
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The following report lists the most popular terms typed into a search engine over the 24 weeks ending 05/07/2008 that resulted in traffic to websites classified by Hitwise within the 'Computers and Internet - Electronics' industry. For example, the most popular search term was 'sony' representing 1.56% of all search terms that delivered users to websites classified by Hitwise in the 'Computers and Internet - Electronics' industry.
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| 1. |
sony |
1.56% |
| 2. |
samsung |
1.39% |
| 3. |
canon |
1.10% |
| 4. |
creative |
1.08% |
| 5. |
samsung singapore |
0.77% |
| 6. |
panasonic |
0.70% |
| 7. |
iphone |
0.68% |
| 8. |
lg |
0.68% |
| 9. |
sony singapore |
0.67% |
| 10. |
canon singapore |
0.61% |
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| Bandai America - www.bandai.com |
Bandai America Incorporated is a toy licensee of some of the most popular properties in children's toys and entertainment, including Power Rangers, Tamagotchi®, Ben 10, Digimon and Girlz Connect. Hitwise Singapore reveals that the Bandai America website reached its highest-ever ranking to become the 9th most popular website visited by Singapore Internet users within the Shopping and Classifieds - Toys and Hobbies industry during the week ending 12/07/2008. During that week, Internet users spent an average of 11 minutes and 3 seconds on the website.
Over the 24 weeks ending 12/07/2008, the most popular search term resulting in traffic to Bandai America was 'ben 10', referring to the popular animation series and product line Ben 10.
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| Food and Beverage - Restaurants and Catering |
| This category focuses on restaurants, eating places, restaurant guides, and catering services. The data below is based on All sites - Weekly rankings for the week ending 05/07/2008 - Ranks by 'Visits'. |
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| 87.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
61.70% |
| 2. |
Search Engines |
43.05% |
| 3. |
Food and Beverage |
10.78% |
| 4. |
Restaurants and Catering |
9.23% |
| 5. |
Social Networking and Forums |
9.07% |
| 6. |
Entertainment |
5.99% |
| 7. |
Email Services |
5.43% |
| 8. |
Business and Finance |
4.83% |
| 9. |
Travel |
4.35% |
| 10. |
Lifestyle |
3.83% |
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| 1. |
Computers and Internet |
25.80% |
| 2. |
Food and Beverage |
23.83% |
| 3. |
Restaurants and Catering |
18.98% |
| 4. |
Business and Finance |
10.68% |
| 5. |
Social Networking and Forums |
9.61% |
| 6. |
Lifestyle |
8.79% |
| 7. |
Travel |
8.55% |
| 8. |
Entertainment |
7.81% |
| 9. |
Blogs and Personal Websites |
5.92% |
| 10. |
Brands and Manufacturers |
5.83% |
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| Scrabble Help for Singapore |
According to Hitwise search term analysis, the number one problem that Singaporeans turn to the Internet for help with is their Scrabble game! During the 24 weeks ending 05/07/2008, the most popular search variations for the term 'help' was 'scrabble word help'. Win Every Game (www.wineverygame.com) was the number one website to receive traffic from these searches. Win Every Game offers users the ability to enter various letters and receive the best possible word combinations for their Scrabble game.
Other issues Singaporeans turned to the Internet for assistance with included computer related issues such as 'html help', 'excel help' and 'microsoft help', as well as for assistance with home work with searches for 'homework help' and 'math help' appearing in the top 30 search terms variations. Now you know.
Visit the Hitwise To Go website or download the Hitwise To Go widget!
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