| Facebook Experiences Explosive Growth in Singapore |
According to Hitwise Singapore, Friendster was the most visited social networking website amongst Singapore Internet users in July 2008. Although Friendster accounted for 37.51% market share of visits in a custom category of the top 40 leading social networking websites, it was Facebook, ranking a close second with 36.27% of visits that recorded an 8-fold increase in traffic year-on-year.
Friendster and Facebook clearly dominated the online market share of traffic to social networking websites, with Multiply, Xanga and Windows Live Spaces receiving only 5.59%, 4.08% and 3.71% of visits respectively during the same period.
In addition to Facebook's phenomenal growth over the past year, 'facebook' ranked as the 3rd most searched-for term after 'friendster' and 'youtube' during the 24 weeks ending 26/07/2008. User engagement on Facebook is also high, with the average session time at 23 minutes and 34 seconds, compared with the average of 12 minutes and 54 seconds spent on websites in All Categories during the week ending 26/07/2008.
While the popularity of various social networking websites varies widely by market (for example, MySpace dominates heavily in the US), visits to Facebook have surged over the past few months, making it the leading social network in Australia and New Zealand.
In Hong Kong and the UK, Facebook has ranked #1 among Social Networks since November and September 2007 respectively. With the explosive growth experienced over the past year, it could just be a matter of time before Facebook becomes the leader of the pack in Singapore as well.
*Note for the table below - data is based on a custom category of 40 of the leading social networking websites ranked by market share of Singapore visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 1.5 million Singapore Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorises websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. Source: Hitwise Singapore
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| 1. |
Friendster |
www.friendster.com |
37.51% |
| 2. |
Facebook |
www.facebook.com |
36.27% |
| 3. |
Multiply |
www.multiply.com |
5.59% |
| 4. |
Xanga |
www.xanga.com |
4.08% |
| 5. |
Windows Live Spaces |
spaces.live.com |
3.71% |
| 6. |
MySpace |
www.myspace.com |
3.31% |
| 7. |
Tagged |
www.tagged.com |
2.69% |
| 8. |
Yahoo! Groups |
groups.yahoo.com |
1.97% |
| 9. |
hi5 |
www.hi5.com |
1.16% |
| 10. |
Orkut |
www.orkut.com |
0.86% |
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| TicketsNow - www.ticketsnow.com |
Fast-moving website TicketsNow increased its market share of traffic by 157.41% and moved 56 places to rank 34th most popular Shopping and Classifieds website visited by Singapore Internet users during the week ending 16/08/2008. The top 3 websites driving traffic to TicketsNow that week were The New York Times (68.09%), Phillip's Online Electronic Mart System (4.26%), and Gmail (4.26%).
The top 5 search terms that resulted in traffic to TicketsNow during the 24 weeks ending 16/08/2008 were 'age of chinese women gymnasts', 'air supply concert 2008', 'air tickets to milan', 'ankit tandon', and 'barney tickets'.
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| Industry Search Terms Report for Travel - Agencies |
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 02/08/2008 that resulted in traffic to websites classified by Hitwise within the 'Travel - Agencies' industry. For example, the most popular search term was 'zuji' representing 2.43% of all search terms that delivered users to websites classified by Hitwise in the 'Travel - Agencies' industry.
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| 1. |
zuji |
2.43% |
| 2. |
chan brothers |
1.29% |
| 3. |
misa travel |
0.65% |
| 4. |
chan brothers travel |
0.65% |
| 5. |
sa tours |
0.52% |
| 6. |
zuji singapore |
0.50% |
| 7. |
asia travel |
0.48% |
| 8. |
travel agency |
0.47% |
| 9. |
grassland |
0.46% |
| 10. |
five star travel |
0.36% |
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| Education - Institutions |
| The Institutions category includes the websites of all educational institutions and places people go to learn, such as universities, schools, kindergartens and TAFE colleges. It also includes the websites of any body dealing with official education administration. The data below is based on All sites - Weekly rankings for the week ending 02/08/2008 - Ranks by 'Visits'. |
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| 79.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
53.02% |
| 2. |
Education |
29.42% |
| 3. |
Institutions |
25.35% |
| 4. |
Search Engines |
22.88% |
| 5. |
Email Services |
10.71% |
| 6. |
Social Networking and Forums |
9.36% |
| 7. |
Portal Frontpages |
6.96% |
| 8. |
Entertainment |
6.68% |
| 9. |
Business and Finance |
4.77% |
| 10. |
Reference |
2.65% |
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| 1. |
Computers and Internet |
38.12% |
| 2. |
Education |
35.18% |
| 3. |
Institutions |
30.10% |
| 4. |
Email Services |
11.99% |
| 5. |
Social Networking and Forums |
10.28% |
| 6. |
Entertainment |
9.08% |
| 7. |
Search Engines |
7.99% |
| 8. |
Business and Finance |
5.39% |
| 9. |
Reference |
4.37% |
| 10. |
Lifestyle |
3.96% |
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| Singaporeans Heading Online for News & Media |
According to Hitwise, Singaporeans are increasingly likely to head online for their news, with market share of visits to the online News & Media industry increasing by 17.8% since July 2007, and 35.5% since July 2005. Also changing over time is the top industries referring traffic to the News & Media industry. The share of traffic received by News & Media from the Social Networking & Forums industry has increased by 34.8% year-on-year as of July 2008, while the contribution of News & Media - Print and Email Services industries have decreased by 16.29% and 8.39% respectively. Now you know.
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