| Visits to Singapore Pools Peak Due to 10 Million Dollar Draw |
According to Hitwise, Singapore Pools (www.singaporepools.com.sg) experienced its highest ever share of visits (58.07%) in the online Entertainment - Gambling industry on 6 February, 2009 due to its annual Toto $10 million Hong Bao Draw. The traffic spike to Singapore Pools coincided on the same day as its annual Toto Hong Bao Draw. Similarly, Singapore Pools' second highest share of visits (50.61%) was received on the same day as the previous year's draw on 21 February, 2008.
In January 2009, Singapore Pools was the leading Entertainment - Gambling website with a market share of 36.67% followed by Sport Bookie Online (www.sbobet.com), AsianBookie.com (www.asianbookie.com), and IBC bet (www.ibcbet.com) with respective traffic shares of 7.94%, 6.91% and 6.50%.
Despite Singapore Pools' recent strong performance, the Entertainment - Gambling industry declined by 38% comparing January 2008 and January 2009. This could be due to increased spending caution by Singapore Internet users amidst the global financial crisis.
|
| 1. |
Singapore Pools |
www.singaporepools.com.sg |
36.67% |
| 2. |
Sport Bookie Online |
www.sbobet.com |
7.94% |
| 3. |
AsianBookie.com |
www.asianbookie.com |
6.91% |
| 4. |
IBC bet |
www.ibcbet.com |
6.50% |
| 5. |
AsianBookie Forums |
forum.asianbookie.com |
4.56% |
| 6. |
Singapore Turf Club |
www.turfclub.com.sg |
3.68% |
| 7. |
PoolzConnect - Singapore Pools |
poolzconnect.singaporepools.com.sg |
3.31% |
| 8. |
Freelotto |
www.freelotto.com |
2.49% |
| 9. |
7M.cn |
www.7m.cn |
2.18% |
| 10. |
Ladbrokes.com |
www.ladbrokes.com |
1.52% |
|
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|
| AstrologicNet.com - www.astrologicnet.com |
During the week ending 24/01/2009, AstrologicNet.com climbed 99 places to rank 5th most popular Lifestyle - New Age website visited by Singapore Internet users, and increased its share of visits 20-fold. The average time spent on AstrologicNet.com that week was 19 minutes.
The AstrologicNet.com website, offers love match readings, star signs, numerology, and Chinese astrology information. Hitwise data revealed that AstrologicNet.com receives its highest share of traffic on Mondays (based on a 28 rolling day total), an indication that visitors are keen to receive their astrologic forecast for the week ahead.
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| Sports - Brands |
|
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 24/01/2009 that resulted in traffic to websites classified by Hitwise within the 'Sports - Brands' industry. For example, the most popular search term was 'adidas' representing 5.14% of all search terms that delivered users to websites classified by Hitwise in the 'Sports - Brands' industry.
|
|
| 1. |
adidas |
5.14% |
| 2. |
nike |
4.77% |
| 3. |
oakley |
2.31% |
| 4. |
puma |
1.94% |
| 5. |
adidas singapore |
1.68% |
| 6. |
asics |
1.64% |
| 7. |
converse |
1.43% |
| 8. |
new balance |
1.26% |
| 9. |
nike singapore |
1.12% |
| 10. |
billabong |
1.10% |
|
|
|
|
|
| Entertainment - Television |
| This category contains any sites related to TV, including the official websites of TV shows, television stations, ratings guides, program TV production companies and cable information. The data below is based on All sites » Weekly rankings for the week ending 24/01/2009 » Ranks by 'Visits'. |
|
|
|
|
|
| 25.0% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
41.94% |
| 2. |
Entertainment |
19.59% |
| 3. |
Sports |
18.88% |
| 4. |
Computers and Internet - Search Engines |
17.85% |
| 5. |
Sports - Soccer |
16.75% |
| 6. |
Computers and Internet - Social Networking and Forums |
11.07% |
| 7. |
News and Media |
10.41% |
| 8. |
Entertainment - Television |
8.55% |
| 9. |
Computers and Internet - Portal Frontpages |
6.69% |
| 10. |
Business and Finance |
6.35% |
|
|
|
|
| 1. |
Computers and Internet |
31.37% |
| 2. |
Entertainment |
28.75% |
| 3. |
News and Media |
15.02% |
| 4. |
Computers and Internet - Social Networking and Forums |
13.53% |
| 5. |
Entertainment - Television |
11.54% |
| 6. |
Business and Finance |
10.23% |
| 7. |
Sports |
8.98% |
| 8. |
Entertainment - Multimedia |
7.11% |
| 9. |
Lifestyle |
6.59% |
| 10. |
Computers and Internet - Search Engines |
6.39% |
|
|
|
| Righteous, Bill, and that Mocking Bird. |
According to Hitwise Singapore, the most popular search term containing the word 'kill' for the 24 weeks ending 24/01/2009 was 'to kill a mocking bird', Harper Lee's classic novel. Other popular search variations containing the word 'kill' were: 'righteous kill'; 'kill bill'; 'to kill a mocking bird summary notes'; 'generation kill' and 'kill crab'.
Visit the Hitwise To Go website for regular updates.
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