New branding for Hitwise that incorporates the identity of our parent company, Experian, launched earlier this month. Experian is the global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions. This evolution into Experian Hitwise is the exciting culmination of a process that began a little over two years ago with the acquisition of Hitwise by Experian and has led to accelerated product development and increased client value. While the look and feel of the brand may change - the values, commitment and quality that have made Hitwise a market leader over the past decade will not.
To find out more visit our
Insider Weblog.
Experian Hitwise has launched its internet measurement service for Brazil at an event in Sao Paolo, keynoted by Hitwise Director of Global Research, Bill Tancer.
Hitwise is reporting on more 60,000+ websites across more than 160 industry categories based on the Internet activity of 90,000 Brazilian Internet users from all regions.
"As online usage grows in Brazil, so too does competition for the internet consumer," said Juliano Marcillio, president of Serasa Experian Marketing Services. "By launching with the largest online sample in Brazil, we are able to provide marketers with specific insights into consumer behaviour as well as into competitors marketing activities. This data is crucial to improving and measuring online marketing, content development, search and affiliates strategies and tactics."
The Hitwise Brazil service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customised dashboards.
Read more about
Hitwise Brazil.
Singaporeans were craving that 'finger lickin' goodness' with the KFC Singapore website (
www.kfc.com.sg) increasing its weekly market share by 670% for the week ending 26/09/2009. The website provides information on the history of KFC, catering services, employment opportunities, store locations and most importantly home delivery - which accounted for 4 of the Top 10 search term variations for 'kfc'. Now you know.
1. kfc
2.
kfc delivery
3. kfc singapore
4.
kfc delivery singapore
5. kfc sg
6. kfc menu
7. www.kfc.com.sg
8. kfc.com.sg
9.
kfc singapore home delivery
10.
kfc singapore delivery
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The following report lists the most popular terms typed into a search engine over the 24 weeks ending 26/09/2009 that resulted in traffic to websites classified by Hitwise within the 'Business and Finance - Electronics' industry. For example, the most popular search term was 'samsung' representing 1.09% of all search terms that delivered users to websites classified by Hitwise in the 'Business and Finance - Electronics' industry.
Singaporeans are gearing up for the Formula 1 with the Official Formula 1 Singapore Grand Prix website (
www.singaporegp.sg) moving 151 places, to rank 39th in the Entertainment category (week ending 26/09/2009).
The website which provides information about the Grand Prix, including news, ticket pricing and merchandise, increased its market share in the Entertainment category by over 300% and received a weekly average visit time of 6 minutes and 45 second (for the week ending 26/09/2009).
In the last minute scramble for tickets the top downstream website visited after the Singapore Grand Prix was
tickets.singaporegp.sg.
This category contains websites which facilitate online communication and networking via profile pages. This can include sites where users are linked through regional/social groups or specific interests, as well as more general online networks. This category also features forums. The data below is based on All sites » Weekly rankings for the week ending 26/09/2009 » Ranks by 'Visits'.
