Following heightened press coverage since obtaining a $15 million injection of funding from venture fund Benchmark Capital Europe, Bebo finally overtook MySpace in market share of UK visits on a few select days last month.

Social networking site Bebo claimed the number one position in the Hitwise UK Net Communities & Chat category on Saturday 27th May, maintained a slight lead on MySpace on Sunday 28th May, but fell behind once again on Monday 29th May.

Bebo's average session duration has also surpassed that of MySpace's - overtaking it for the week ending 6th May - and continues to be marginally ahead; Visitors to Bebo are currently spending 25 minutes 29 seconds on the site versus 25 minutes 6 seconds on MySpace.

Analysis of the search terms driving traffic to Bebo and MySpace reveal that the two sites, while appealing to a similar audience, are used for very different purposes. Searches for bands, such as "lily allen", "lostprophets" and "we are scientists" are driving significant traffic to MySpace, whilst searches for individuals with Bebo user profiles are among the top terms sending visits to Bebo.

Crouch's Robotic Dance Dominate UK Internet Searches ahead of World Cup

Whilst the nation is gripped by World Cup fever, it would appear that UK internet users are not as concerned with the England selection's football skills as much as their dance moves.

Hitwise Search Intelligence reveal that the UK's Peter Crouch was close to overtaking Ronaldinho as the most searched-for player in the UK during the week of the World Cup commencing (week ending 3rd June).

Peter Crouch's rise in UK internet searches is almost entirely due to the England striker's robotic goal celebration, as seen after his goal against Hungary on 30th May. The top search terms for Peter Crouch are dominated by searches relating to his dance moves.

However despite the build-up of media attention focusing on the 2006 World Cup, searches for 'big brother' have eclipsed searches for 'world cup' in the UK. With the launch of the new Big Brother 7 series, searches for the reality TV programme have risen sharply, and ranked fourth among all UK search terms for the four weeks ending 3rd June 2006, compared to 'world cup,' which ranked #182 among all UK search terms.

This category encompasses all websites related to football. The data below is based on All sites » Weekly rankings for the week ending 10/06/2006 » Ranks by 'Visits'.

Local Competitiveness Index 83.3% of traffic to this category was directed at domestic sites.	Traffic Distribution The chart above illustrates the distribution of this category's traffic for the week among sites in various rank ranges.
Top 10 Upstream Categories 1. Computers and Internet 41.1% 2. Sports 30.8% 3. Computers and Internet - Search Engines 23.9% 4. Sports - Football 16.0% 5. Entertainment 12.0% 6. News and Media 8.5% 7. Entertainment - Television 6.0% 8. Computers and Internet - Email Services 4.9% 9. Shopping and Classifieds 4.7% 10. Computers and Internet - Net Communities and Chat 4.6%	Top 10 Downstream Categories 1. Sports 35.4% 2. Computers and Internet 25.0% 3. Sports - Football 21.0% 4. Entertainment 16.6% 5. Computers and Internet - Search Engines 8.9% 6. News and Media 8.6% 7. Shopping and Classifieds 8.2% 8. Computers and Internet - Net Communities and Chat 7.5% 9. Entertainment - Television 6.3% 10. Business and Finance 3.9%