| Hitwise UK Search Marketing Seminar |
Hitwise UK will be hosting its second Search Marketing Breakfast Seminar on Friday 10th November, focusing on striking the right balance between search engine optimisation and search engine marketing campaigns. With search spend expected to reach £1 billion in the UK alone this year, Hitwise and other industry experts - including Yahoo! Search Marketing, Microsoft and Spannerworks - will discuss how to efficiently balance your paid and organic campaigns, and to take advantage of new search opportunities.
At this exclusive event, you will hear the answers to such questions as:
- What is the optimum balance between paid and organic search listings?
- How should you measure the ROI of search engine optimisation?
- Do consumers really prefer organic listings? Does this change depending on the brand and the industry?
When and Where
Date: Friday 10th November, 2006
Time: 9 am - 11 am (registration and breakfast from 8:30 am)
Venue: The Waldorf Hilton, Aldwych, London - location map
Cost: £45 (including breakfast)
Register Now! Book early as seats are limited.
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| Hitwise Predicts Visits to Retail Websites Will Grow 8% at Christmas |
Earlier this month, Hitwise released its predictions for the 2006 Christmas retail season online, taken from the Hitwise UK Online Retail Report. Click here to download.
Predictions for industry growth are based on analysis of the Hitwise UK Retail 100 Index, a custom category that includes 100 of the top online retailers based on share of UK visits in August 2006.
Hitwise forecasts that the share of visits to retailers will increase by 8% over last year, an even stronger rate of growth than experienced in the busy 2005 season. This growth is driven by confidence in online shopping, on-time delivery, ubiquitous use of search engines and referrals from social networks. Search engines are expected to deliver 35.5% of industry visits in 2006, an 18% increase over 2005.
Share of industry visits will rise 8% year-on-year:
The Hitwise UK Retail 100 Index grew 7% year-on-year comparing the peak weeks for visits in 2005 and 2004.
Hitwise predicts that the Index will average 5% of all UK Internet visits in December 2006, representing an 8% increase over December of 2005. This also represents a 20% increase in share of visits comparing August to December 2006.
More last minute shopping:
In 2005, visits to the Hitwise Shopping & Classifieds industry peaked the week to 10th December, one week later than the peak in 2004. Hitwise predicts that consumers will continue to show confidence in on-time delivery, with visits to retail websites peaking over the weeks of 9th December and 16th December.
Search engines, led by Google and Yahoo!, will continue to make gains as a source of referrals:
In December 2005, search engines accounted for 30% of visits to retailers and in the past eight months that has risen to 34%. Year-on-year in August, search engines accounted for 22% more visits to retail websites.
Hitwise predicts that search engines will continue to grow as a source of visits to Shopping and Classifieds websites, and will account for 35% of visits in December 2006.
That growth will be driven by Google and Yahoo! Search. Google accounted for 20% of visits to retail websites in December 2005 and that had risen to 25.5% in August. Yahoo! accounted for 2.2% of visits to retail websites in August, up 48% since December.
Social networks - and MySpace in particular - will become an important source of referrals:
Hitwise forecasts that the share of visits from social networks, such as MySpace and Bebo, will exceed 3% in December 2006. Share of upstream visits from social networks to retailers has increased 22% year-on-year in August, led by MySpace. This growth is likely to slow into Christmas as it did in 2005. However, with more advertisers looking to opportunities presented by the likes of MySpace and Bebo, social networks will become an increasingly important source of visits to retailers.
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| Most Popular Shopping – Appliances & Electronics Search Terms |
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The following report lists the most popular terms typed into a search engine in the UK over the 4 weeks ending 7th October that resulted in a visit to a website classified within our Shopping and Classifieds - Appliances and Electronics industry:
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| 1. |
currys |
4.76% |
| 2. |
comet |
4.29% |
| 3. |
carphone warehouse |
1.61% |
| 4. |
o2 |
1.09% |
| 5. |
orange |
1.08% |
| 6. |
dixons |
0.92% |
| 7. |
mobile phones |
0.79% |
| 8. |
t mobile |
0.76% |
| 9. |
vodafone |
0.74% |
| 10. |
jessops |
0.67% |
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| TripAdvisor UK - www.tripadvisor.co.uk |
Position week ending June 3, 2006 : 420
Position week ending October 7, 2006 : 266
Positions jumped: 154
The travel sector, as with online in general, has seen an explosion of user-generated content driven by the growing popularity of review and community websites. TripAdvisor UK, the local version of www.tripadvisor.com, has seen its ranking increase by 154 positions of all sites in the UK and is now ranked #34 within Travel since its launch earlier this year.
TripAdvisor UK receives most of its traffic from search engines, accounting for 42% of visits (17% of traffic from Yahoo! Search), with visits from Travel websites accounting for 34%. The top downstream websites (those visited after TripAdvisor UK) are Expedia.co.uk, which owns TripAdvisor and accounts for a quarter of visits, followed by lastminute with 5.65% share of visits.
TripAdvisor.com joined the 100 most visited websites based on UK visits earlier this year. As with its parent website, TripAdvisor UK attracts 57% more visits from those aged 55+ than average for the Internet.
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| Bebo Closes Gap with eBay as Most Searched-for Brand in UK |
Bebo, the popular UK social networking website that is rivalling social networking giant MySpace in share of UK visits, looks set to overtake eBay as the most-searched-for UK brand.
Since May, Bebo has been the second-most-searched-for brand in the UK after eBay, but Bebo's rapid rise is narrowing the gap with eBay. The market share of UK Internet searches for 'bebo' has increased more than threefold in the past six months and 17.6% in the past three months. The gap in the share of searches for 'ebay' and 'bebo' was only 5% in the four weeks to 30th September 2006, down from 25% three months ago and 80% six months ago.
Social networking websites Bebo, MySpace and YouTube have joined Faceparty among the top 20 most-searched-for brands in the UK, comparing September 2005 and 2006.
In September 2005, there were twelve brands among the top 20 that were retailers (those whose primary business is to sell products or services), but that number dropped to eight in September 2006. In addition to Bebo, MySpace and YouTube, other new entrants were Rightmove, Wikipedia and Google Earth.
Whilst last year the top 20 online brands were clearly dominated by retailers, there is now an almost even balance between retailers and brands that support rich content through advertising. This rise of the advertising supported business model has been fuelled by continued growth in online advertising, as reported earlier this month by the UK Internet Advertising Bureau.
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| 1. |
ebay |
ebay |
| 2. |
bebo |
amazon |
| 3. |
amazon |
argos |
| 4. |
argos |
easyjet |
| 5. |
myspace |
ebay uk |
| 6. |
bbc |
ask jeeves |
| 7. |
easyjet |
ryanair |
| 8. |
autotrader |
autotrader |
| 9. |
tesco |
www.ebay.co.uk |
| 10. |
ryanair |
tesco |
| 11. |
rightmove |
bbc |
| 12. |
youtube |
multimap |
| 13. |
cbbc |
ebay.co.uk |
| 14. |
ebay uk |
faceparty |
| 15. |
wikipedia |
google |
| 16. |
currys |
currys |
| 17. |
multimap |
gaydar |
| 18. |
google earth |
cbbc |
| 19. |
pc world |
pc world |
| 20. |
faceparty |
comet |
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| Music |
| The Music category features all sites that are primarily concerned with music. Record companies, music download sites, music stores, band sites, fan sites and information about the playing of instruments are examples of such sites. The data below is based on Weekly rankings for the week ending 07/10/2006 » Ranks by 'Visits'. |
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| 32.5% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
64.5% |
| 2. |
Computers and Internet - Search Engines |
43.2% |
| 3. |
Entertainment |
11.0% |
| 4. |
Computers and Internet - Net Communities and Chat |
10.7% |
| 5. |
Music |
10.5% |
| 6. |
Shopping and Classifieds |
5.4% |
| 7. |
News and Media |
3.5% |
| 8. |
Computers and Internet - Email Services |
3.3% |
| 9. |
Computers and Internet - Software |
2.6% |
| 10. |
Entertainment - Radio |
2.4% |
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| 1. |
Computers and Internet |
32.0% |
| 2. |
Entertainment |
21.9% |
| 3. |
Music |
16.2% |
| 4. |
Shopping and Classifieds |
13.1% |
| 5. |
Computers and Internet - Search Engines |
9.5% |
| 6. |
Computers and Internet - Net Communities and Chat |
8.5% |
| 7. |
Entertainment - Radio |
5.0% |
| 8. |
Entertainment - Multimedia |
4.9% |
| 9. |
Computers and Internet - Software |
4.5% |
| 10. |
News and Media |
4.4% |
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