| Digg.com Fastest Growing News and Media Website |
New data from Hitwise reveals that the News and Media category of websites was among the fastest growing categories year-on-year in January 2007. News and Media websites experienced 28% year-on-year growth in market share of UK Internet visits, with IT media websites and Digg.com leading the growth. Digg.com was the fastest growing News and Media website in January among the top 100 News and Media sites based on visits.
Digg.com's market share of UK internet visits grew more than 5-fold comparing January 2006 and January 2007 and became the #1 IT Media and the #32 ranked News and Media website. The website's ranking climbed from #85 in August and from #182 in January 2006. However, whilst Digg.com was the fastest growing News and Media website in the past twelve months, Hitwise clickstream data reveals that the growth was fuelled by games and video sharing, rather than news.
Traditional print media brands are learning the ways of the web and growth in visits to the category reflects a new lease of life for the sector. The recent positive earnings announcement from the Financial Times, citing online advertising sales up 30%, supports the resurgence that offline media brands are enjoying online. Print media websites enjoyed a strong year, with visits up 28% year-on-year in January, making it one of the fastest growing categories. However, challenging times lie ahead as more and more consumers turn to nimble social media websites such as Digg.com for news and analysis.
Request a copy of the Hitwise UK News and Media report in full.
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| 1. |
Digg.com |
www.digg.com |
456% |
| 2. |
CNET |
www.cnet.com |
255% |
| 3. |
Weather.com |
www.weather.com |
198% |
| 4. |
Yahoo! UK & Ireland Weather |
uk.weather.yahoo.com |
160% |
| 5. |
Yahoo! UK & Ireland News |
uk.news.yahoo.com |
105% |
| 6. |
Metro.co.uk |
www.metro.co.uk |
94% |
| 7. |
Blackwell Synergy |
www.blackwell-synergy.com |
88% |
| 8. |
UK Wind Map |
www.xcweather.co.uk |
72% |
| 9. |
Daily Mail |
www.dailymail.co.uk |
68% |
| 10. |
Computer Active |
www.computeractive.co.uk |
61% |
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| Search Term Analysis – News and Media |
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Hitwise Search Intelligence data reveals the most popular search terms over the 4 weeks ending 17/3/2007 that resulted in traffic to News and Media websites. The results are ordered based on the volume of searches.
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| 1. |
bbc |
1.81 |
| 2. |
bbc weather |
1.04 |
| 3. |
weather |
0.76 |
| 4. |
the sun |
0.40 |
| 5. |
met office |
0.33 |
| 6. |
what car |
0.27 |
| 7. |
top gear |
0.25 |
| 8. |
daily mail |
0.25 |
| 9. |
bbc.co.uk |
0.24 |
| 10. |
www.bbc.co.uk |
0.21% |
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| Take That - www.takethattv.com |
Position for w/e 13th January: 8,787
Position for w/e 3rd March: 562
Positions jumped: 8225
The Take That tour caused an online stampede among 25-34-year-old women eager to get their hands on the much-coveted tickets when tickets went on sale on Friday 2nd March.
The concert, which sold out in three hours, propelled the search term "take that tickets" to the top of the rankings for generic (non-branded) searches in the week ending 3rd March.
Ticketing websites saw their market share of UK internet visits rocket up 59% in this week, with Ticketmaster UK (www.ticketmaster.co.uk) the #1 ranked Ticketing website and the #1 recipient of searches for "take that tickets".
Hitwise Lifestyle and Demographic data reveals that the band's fan base is among 25-34-year-old women. In the four weeks to 3rd March 2007, 70% of visits to the official Take That website (www.takethattv.com) were from women and 42% from internet users aged 25-34.
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| Social Networks can drive traffic |
TopShop.co.uk and ASOS.com received more than twice as much traffic from MySpace than from MSN and Yahoo! Search combined in the week ending February 24. The #2 source of UK visits to TopShop.co.uk was MySpace, accounting for 5% of traffic. MSN UK Search and Yahoo! UK Search each accounted for just over 1% of visits, whilst MySpace was the #5 source of visits to ASOS.com. Visits from MySpace to TopShop.co.uk are up five-fold year on year and up two-fold to ASOS.com.
Although Miss Selfridge and New Look attract a similar demographic profile of young women, these websites do not enjoy the same volume of traffic from MySpace. TopShop has a profile on MySpace with a blog that includes special offers and discounts, and ASOS and TopShop are mentioned on several profile pages.
This offers a great example of creative brands that are engaging with their audience on the terms - and turf - of their audience.
Hitwise Publishes Its Latest Hot Shops List
Amazon.co.uk topped the Hot Shops List, as ever, while Argos regained its usual second place (based on January 2007 data). Tesco.com continued to climb, this time into third position, up from fourth in November and fifth in August 2006, whilst Play.com slipped two places to the number 4 slot.
Travel companies made a strong showing as consumers planned their New Year getaways, with easyJet, Expedia.co.uk, Thomson Holidays and British Airways all in the top ten slots, coming in at 5, 6, 8 and 9, respectively.
Fastest riser on the list was MyTravel UK, which leaped twenty-two places, from 34 to 12. Thomas Cook was up thirteen, to 17, and First choice and Flybe.com both rose a dozen places, to 19 and 29, respectively.
The one new entrant to the Hot Top Ten was Thomson Holidays, at 8, up from 15 in November, with Ikea entering the List for the frst time ever.
Download a copy of the Hot Shops List.
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| Shopping and Classifieds - House and Garden |
This category includes sites and stores that sell various types of homeware products and products for the garden. The data below is based on » All sites » Weekly rankings for the week ending 17/03/2007 » Ranks by 'Visits'.
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|
|
| 85.6% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
54.67% |
| 2. |
Search Engines |
47.63% |
| 3. |
Shopping and Classifieds |
25.65% |
| 4. |
House and Garden |
10.15% |
| 5. |
Rewards and Directories |
6.12% |
| 6. |
Lifestyle |
4.06% |
| 7. |
Business and Finance |
3.99% |
| 8. |
Department Stores |
2.57% |
| 9. |
House and Garden |
2.57% |
| 10. |
Auctions |
2.44% |
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| 1. |
Shopping and Classifieds |
41.14% |
| 2. |
House and Garden |
19.02% |
| 3. |
Computers and Internet |
18.65% |
| 4. |
Search Engines |
9.47% |
| 5. |
Business and Finance |
8.61% |
| 6. |
Lifestyle |
6.73% |
| 7. |
Rewards and Directories |
5.93% |
| 8. |
Department Stores |
5.05% |
| 9. |
House and Garden |
4.24% |
| 10. |
Auctions |
3.46% |
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