| “Hitwise To Go” Launches |
Hitwise announces the launch of Hitwise To Go, an RSS-based service providing regular updates of online consumer activity and statistics.
Boots.com visits increase by 45% as new stocks of No 7 arrive
According to Hitwise UK, the recent rush for new stock of the No 7 beauty serum has led to a 45% increase in visits to Boots.com for the week ending 5th May. The most popular search term for No 7 was "boots no 7" and visits to Boots.com from the term increased by 35% over the four weeks ending 5th May. Now You Know.
To view additional posts or to find out how to subscribe to this new service, visit:
http://weblogs.hitwise.com/to-go-uk.
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| Google Checkout Comes to the UK |
With Google Checkout recently launching in the UK, Hitwise compared the take-up to date in the US where Google Checkout has been available for less than a year.
In April, checkout.google.com ranked 11th among Business & Finance - IT & Internet websites in the US.
The spike in December coincides with incentives offered to consumers to use Google Checkout: consumers were offered $10 to $30 off purchases by Google in the US launch and are being offered £10 off purchases of £30 or more in the UK.
The generous incentives clearly worked in the US to bring customers to Google Checkout; after the incentives stopped, visits were seen to drop off. When we looked at downstream US visits from the Hitwise Shopping & Classifieds category, we saw the exact pattern as we saw with visits. This indicates that after incentives stopped, consumers were less inclined to opt for Google Checkout.
In the UK, Google Checkout only launched last month and the site ranked 60th among Business & Finance - IT & Internet sites in the week ending 28th April . To offer some perspective, PayPal attracted a 53x larger share of UK visits in this period than Google Checkout. The retailers that accounted for the largest share of UK visits to Google Checkout were Empire Direct eBuyer, Cartridge People and Dust Bag.
It will be interesting to see if UK take-up continues to increase. If the pattern seen in the US is any indication, interest may well drop off after the incentives stop - at which point Hitwise predicts that growth will be more modest.
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| Industry Search Term Report for Shopping and Classifieds - Apparel and Accessories |
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The following report lists the most popular terms typed into a search engine over the 4 weeks ending 12/05/2007 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds - Apparel and Accessories' industry.
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| 1. |
next |
2.88% |
| 2. |
topshop |
1.77% |
| 3. |
asos |
1.09% |
| 4. |
dorothy perkins |
1.06% |
| 5. |
monsoon |
1.00% |
| 6. |
river island |
0.92% |
| 7. |
mothercare |
0.87% |
| 8. |
ann summers |
0.80% |
| 9. |
matalan |
0.70% |
| 10. |
primark |
0.63% |
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| Kate Moss Top Shop - www.katemosstopshop.com |
Position for 21st April: 5,034
Position for 1st May: 728
Positions jumped: 4,306
The 'Moss mania' which swept the UK earlier this month resulted in the micro site for the Kate Moss collection (www.katemosstopshop.com) increasing its rank by more than 4000 places on the day of launch, with www.topshop.co.uk reaching its highest rank and share of visits in the past year.
On May 1, Topshop.co.uk ranked #2 among Apparel and Accessories websites and #138 among all UK sites, exceeding its previous high of #238 on 26th December 2006.
Visits to the Kate Moss collection website saw a 6-fold increase in market share of visits in the 2 days leading up to the launch, with the microsite ranking at #13 in the Apparel & Accessories category on 1st May.
The #2 downstream website from Topshop.co.uk was eBay UK, as shoppers looked to make vast profits from the latest must-have fashion items.
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| Silver Surfers Close to Becoming Largest Demographic Group Online |
UK Internet users aged 55+, the so-called silver surfers, are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12th May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.
The increase has come from rich and poor alike. The Experian Mosaic groups Twilight Subsistence (pensioners subsisting on meagre incomes) and Grey Perspectives (pensioners enjoying retirement with savings to supplement their pensions) have both increased their online footprint. Internet visits from Twilight subsistence are up 29% over the past two years and visits from Grey Perspectives are up 30%.
Among the top categories visited by those aged 55+, Search Engines, Adult and Shopping & Classifieds are the favourites, and are consistent with the most visited categories overall. Silver surfers show a particular fondness for Travel and News and Media websites, with these categories ranking higher among silver surfers. Last week, 27% of visits to Travel websites and 24% of visits to News and Media websites were from those aged 55+.
Facebook Enters Top 20 Websites in the UK
Last month's redesign of the homepage for Facebook coincided with Facebook (www.facebook.com) becoming the 20th most visited website in the UK based on share of UK Internet visits for the week ending 7th April 2007.
Facebook's share of UK Internet visits grew 20 times year-on-year in March and are up seven-fold since early October, when Facebook ranked at #197 of all sites in the UK. The social network's decision to expand registration to allow anyone to network on the site has had a clear impact on its popularity; however the social networking space in the UK continues to be dominated by Bebo and MySpace, who were the #7 and #8 most visited websites respectively in the UK in April.
The demographic and lifestyle profile of visitors to Facebook reveals that the social network continues to draw strength from its roots in universities. For the week ending 7th April, 57% of UK visits to Facebook came from those aged 18-24, more than three times that for MySpace. Facebook also attracts a wealthier profile of visitor compared with MySpace and Bebo, with the MOSAICTM groups Symbols of Success, Suburban Comfort and Rural Isolation all over-indexed on Facebook relative to the online population.
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| Computers and Internet - Net Communities and Chat |
Net communities usually involving the interaction of Internet users through chat rooms, message boards and online forums. The data below is based on All sites » Weekly rankings for the week ending 19/05/2007 » Ranks by 'Visits'.
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| 54.5% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
71.74% |
| 2. |
Search Engines |
25.16% |
| 3. |
Net Communities and Chat |
23.03% |
| 4. |
Email Services |
13.34% |
| 5. |
Entertainment |
8.63% |
| 6. |
Shopping and Classifieds |
3.73% |
| 7. |
Lifestyle |
3.26% |
| 8. |
News and Media |
2.66% |
| 9. |
Sports |
2.56% |
| 10. |
Games |
2.26% |
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| 1. |
Computers and Internet |
58.47% |
| 2. |
Net Communities and Chat |
21.36% |
| 3. |
Entertainment |
15.31% |
| 4. |
Email Services |
14.57% |
| 5. |
Search Engines |
11.51% |
| 6. |
Lifestyle |
6.15% |
| 7. |
Shopping and Classifieds |
5.28% |
| 8. |
Multimedia |
5.16% |
| 9. |
Business and Finance |
4.24% |
| 10. |
Software |
4.10% |
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