| UK Searches for "global warming" up 22% in 2 years |
The share of UK searches for "global warming" has increased by 22% in the past two years, with searches rising significantly around heavy coverage in the media. UK searches for "global warming" doubled in the first week of February 2007 from the start of the year, when the first controversial Stern report from the Intergovernmental Panel of Climate Change (IPCC) was published. Searches then peaked again in April as the second of four IPCC reports was released.
As media coverage of green issues increases, so does interest in ways to reduce our environmental impact. David Miliband's announcement that the government would launch a website to help consumers calculate their own carbon footprint drove searches for "carbon footprint" up six-fold for the week ending 23rd June. Similarly, UK searches for "freecycle", the network for recycling household goods, have more than doubled in the past year.
It appears however that UK interest in environmental issues is sending traffic to US websites, raising challenges for policy makers and those seeking to influence public opinion within the UK. The top website receiving UK traffic from the term "global warming" for the week ending 23rd June was Wikipedia, with the online encyclopaedia receiving over a quarter of visits from searches for "global warming". After Wikipedia, the top websites receiving searches were globalwarming.org, climatehotmap.org, Royal Society, and the US Environment Protection Agency.
Global warming is clearly a worldwide concern and the websites visited by both US and UK Internet users after searching for "global warming" are very similar: four of the top five websites receiving traffic from searches for "global warming" are the same in both markets. Despite the rise following Miliband's announcement, UK searches for "carbon footprint" sent 69% of UK visits to www.carbonfootprint.com, a US environmental website.
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| Hitwise To Go |
Recent research from Hitwise UK reveals that Spice Girls' fans registering their interest in tickets for the newly announced reunion concerts have sent the official Spice Girls website www.thespicegirls.com to number one in the Bands and Artists category, by market share of Internet visits for the week ending 7th July. The unofficial fansite - www.spicegirls.co.uk - ranked at number three.
Visit Hitwise To Go
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| Industry search terms report for Music - Bands and Artists |
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The following report lists the most popular terms typed into a search engine over the 4 weeks ending 07/07/2007 that resulted in traffic to websites classified by Hitwise within the 'Music - Bands and Artists' industry.
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| 1. |
arctic monkeys |
0.93 |
| 2. |
spice girls |
0.89 |
| 3. |
muse |
0.80 |
| 4. |
my chemical romance |
0.80 |
| 5. |
oasis |
0.70 |
| 6. |
mcfly |
0.68 |
| 7. |
avril lavigne |
0.65 |
| 8. |
fall out boy |
0.60 |
| 9. |
george michael |
0.50 |
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| Live Earth - liveearth.uk.msn.com |
Position for week ending 16 May (within Lifestyle - Environment): Did Not Rank
Position for week ending 7 July (within Lifetstyle - Environment): #1
The Live Earth UK website (liveearth.uk.msn.com), devoted to raising awareness of the world's climate crisis through the Life Earth series of concerts, rocked to number one in the Lifestyle - Environment industry for the week ending 7th July, as 23 bands and artists took to the stage at Wembley Stadium in London.
Live Earth UK captured 12.27% of visits to the Lifestyle - Environment industry, with the Live Earth US (liveearth.msn.com) and Save Our Selves (www.liveearth.org) websites ranking at #4 and #6 respectively in the same week.
Genesis was the most searched-for of the bands taking part in the line-up, coinciding with their comeback tour, followed by Madonna and Rihanna.
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| Interest in Wimbledon trumps Tour de France but declines year-on-year |
The first ever London and Kent start to the Tour de France led to increased interest in the cycling event, with visits to the Tour de France websites (www.letour.com and www.tourdefrancelondon.com) up four-fold in the week ending 30th June compared to the week before the start of the race last year (week to 24th June 2006). Internet searches also reflect the increased interest, with UK searches for "tour de france" up two-fold last week compared to 2006.
Ahead of the race, the Tour de France London website (www.tourdefrancelondon.com) ranked 5th among Cycling websites and the Tour de France website (www.letour.com) ranked 7th. In the week before the race last year, letour.com ranked 13th.
However, UK Internet searches for "wimbledon" far outstripped those for "tour de france" by a factor of nearly five. The term "wimbledon" ranked as the 5th highest volume term sending visits to Sports websites compared to "tour de france" at #18 for the week ending 30th June. But with the tennis championships once again dogged by bad weather, interest in the tournament and demand for tickets was certainly down on last year. Comparing the middle week of the championship in 2007 and 2006, UK searches for "wimbledon" were down 19% and searches for "wimbledon tickets" were down by 24%. In contrast, searches for "wimbledon weather" were up seven-fold.
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| Sports |
Sites dedicated to sports, sporting clubs, results, information, news, sporting publications and other media are included in the Sports category. The data below is based on All sites » Weekly rankings for the week ending 14/07/2007 » Ranks by 'Visits'.
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| 85.2% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
39.87% |
| 2. |
Sports |
25.03% |
| 3. |
Search Engines |
23.28% |
| 4. |
Entertainment |
15.97% |
| 5. |
News and Media |
15.66% |
| 6. |
Football |
9.80% |
| 7. |
Net Communities and Chat |
6.38% |
| 8. |
Television |
4.66% |
| 9. |
Shopping and Classifieds |
4.41% |
| 10. |
Gambling |
4.01% |
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| 1. |
Sports |
30.92% |
| 2. |
Computers and Internet |
25.74% |
| 3. |
Entertainment |
17.86% |
| 4. |
Football |
13.79% |
| 5. |
News and Media |
11.86% |
| 6. |
Net Communities and Chat |
9.19% |
| 7. |
Search Engines |
8.50% |
| 8. |
Shopping and Classifieds |
7.26% |
| 9. |
Television |
5.46% |
| 10. |
Gambling |
4.51% |
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