| Nintendo Wii more popular than both Apple iPod and iPhone this Christmas |
Nintendo Wii was the most searched-for product by UK Internet shoppers during November. There were 13 times as many UK Internet searches for 'nintendo wii' sending traffic to the Hitwise Shopping and Classifieds industry as there were for 'apple ipod', and over twice as many searches for 'wii' as for both 'ipod' and 'iphone'. Despite shortages of the popular console in the UK, the volume of searches for 'nintendo wii' has increased by 278% since November 2006, while searches for 'wii' have increased by 158%.
The Nintendo Wii is hugely popular this year, accounting for six in every ten searches for a games console. The popularity of the Wii and the Nintendo DS means that there were more searches for Nintendo products than Apple products in November. This is despite the significant increase in searches for both the iPod and the iPhone - the latter being the most searched-for mobile phone in the UK.
Unfortunately for UK consumers, there is still a Wii shortage in the UK. As a result, a number of websites specifically dedicated to sourcing the console have already appeared and are proving popular. The most successful of these, http://wii-consoles.co.uk, was the 58th most visited Shopping and Classifieds website in the UK in November, having increased its market share by 265% during the month.
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| 1. |
Nintendo Wii |
0.19% |
| 2. |
Nintendo DS |
0.07% |
| 3. |
Ugg boots |
0.07% |
| 4. |
Lego |
0.06% |
| 5. |
Bratz |
0.06% |
| 6. |
iPhone |
0.06% |
| 7. |
iPod |
0.05% |
| 8. |
Barbie |
0.04% |
| 9. |
iPod Nano |
0.04% |
| 10. |
Xbox 360 |
0.03% |
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| Thresher Group - www.threshergroup.com |
Position for week ending 22 September 2007: 135 (within the Flowers and Gifts industry)
Position for week ending 8 December 2007: 26 (within the Flowers and Gifts industry)
Positions jumped: 109
The publicity surrounding real and fake discount shopping vouchers helped 'vouchers' become one of the top 10 fastest moving search terms sending traffic to retail websites, with searches for the term reaching a two year high for the week ending 1 December. One company that has benefited from discount vouchers is Threshers (www.threshergroup.com), which has seen its rank reach a high of #26 within Shopping & Classifieds - Flowers & Gifts in the week of 8 December - as its 40% off Christmas voucher swept the Internet.
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| Using Fast Moving Search Terms To Analyse Seasonal Trends - New! |
Our new Fast Moving Search Terms report identifies search terms that have experienced significant increase or decrease in traffic share over a specific period in time. It is an invaluable source of information as it enables marketers to analyse the importance of campaigns and seasonal trends, as well as to monitor traffic generated by competitors' keywords.
The recently released 'samsung d800' was ranked the 12th fastest moving search term within All Categories comparing the 4 weeks ending 1 December and 8 December - vital information to help mobile phone retailers ensure that their websites are optimised in the run-up to Christmas.
For Hitwise clients who would like to discuss this new application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Search Intelligence - Fast Moving Search Terms FAQs.
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| 1. |
ricky hatton |
| 2. |
christmas games |
| 3. |
zavvi |
| 4. |
h samuels |
| 5. |
love |
| 6. |
gift ideas |
| 7. |
golden compass |
| 8. |
thorntons |
| 9. |
goldsmiths |
| 10. |
debenhams uk |
| 11. |
books |
| 12. |
samsung g800 |
| 13. |
sainsburys online |
| 14. |
ps3 60gb |
| 15. |
m and m |
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| Ocado most visited Shopping & Classifieds website from the Mosaic Group "Symbols of Success" |
Based on those websites that have the greatest proportion of traffic from the Mosaic Group "Symbols of Success", 4 weeks ending 1/12/07
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| 1. |
Ocado |
www.ocado.com |
36.15% |
| 2. |
Jack Wills |
www.jackwills.com |
30.79% |
| 3. |
WaitroseDeliver |
www.waitrosedeliver.com |
27.82% |
| 4. |
Abercrombie & Fitch |
www.abercrombieandfitch.com |
27.73% |
| 5. |
Majestic Online |
www.majestic.co.uk |
26.43% |
| 6. |
Heal's Online |
www.heals.co.uk |
24.50% |
| 7. |
The White Company |
www.thewhiteco.com |
24.20% |
| 8. |
Bonhams |
www.bonhams.com |
23.76% |
| 9. |
Boden |
www.boden.co.uk |
23.52% |
| 10. |
Net-a-porter.com |
www.net-a-porter.com |
23.28% |
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| The Golden Compass highest ranking movie website |
Recent research shows that the website for the movie The Golden Compass is the 15th most visited website in the Movies industry, for the week ending 1 December 2007, and is currently the highest ranking Movies website. Interest in the author who wrote the book the film is based on, Philip Pullman, is also growing, with one in eight searches visiting Wikipedia.
Download the Hitwise Widget to bring the latest online trends to your desktop!
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| Digital photo frames more popular than cameras this Christmas |
The Nintendo Wii is currently the most searched-for console in the UK and the iPhone now accounts for one third of all searches for a specific mobile phone. However, one gadget that has crept up slowly without a huge amount of fanfare is the digital photo frame - the small LCD photo frames that show digital photos either via a USB connection or memory card slot. They are now so popular that in the week ending 17 November 2007, searches for them overtook searches for cameras - digital or otherwise.
The popularity of this item has led to a flurry of bidding and optimisation on digital photo frame related terms, with 'digital photo frames' the 28th most popular search term sending traffic to Amazon UK over the four weeks ending 17 November 2007. However, it is primarily gadget shops and websites set up specifically for the digital photo frame that are getting the search traffic for this product.
The most searched-for brands are Imagin, Phillips and Kodak, while the most popular size is 6.5" - 7".
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