| Traffic to Flower websites reaches highest ever peak in February 2008 |
February was a bumper month for the Flower sector due to Valentine's Day and Mother's Day falling so close together this year. UK Internet visits to flower delivery websites were at their highest in February, traditionally the busiest month of the year for this sector, than the previous three years. The busiest days for the industry were Tuesday 12 February and Friday 29 February, with visits 38% higher on Friday 29 February compared with Tuesday 12th.
Interflora (www.interflora.co.uk) and Tesco Flowers (direct.tesco.com/flowers) continued to dominate the Flower sector in the UK as the number one and two flower delivery websites over Valentine's Day and Mother's Day. Collectively the two websites captured 41% of visits to a custom category of the top 25 flower websites in February 2008, up from 36% last year. Asda Flowers (www.asda-flowers.co.uk) was the fastest growing website, with visits increasing by 39% year-on-year to rank as the fourth most visited Flower website.
'Interflora' was the most searched-for term and accounted for one in five visits to the top 25 flower websites, followed by the generic term 'flowers', which accounted for one in twelve searches in the four weeks ending 1 March 2008. Searches for 'flowers' were down by 12% from Mother's Day in 2007, although searches for 'mothers day flowers' have increased by 13%.
Web-based email was an important factor in sending traffic to Flower websites for Mother's Day this year. Traffic from web-based email in the week ending 1 March 2008 was double the amount driven during the week of Valentine's or Mother's Day last year. Traffic from Social Networking & Forums websites to the Flower sector was at its highest ever peak over Valentine's week, with UK visits also at their highest level since Christmas.
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| Barackobama.com - www.barackobama.com |
Position for month of February 2008: 11
Position for month of September 2007: 172
Positions jumped: 161
UK Internet visits to Barack Obama's official website (www.barackobama.com) started to increase steadily from the end of January, and during the week of 'Super Tuesday' (week ending 9 February 2008) his website received more visits than any of the major UK political party websites. Last month, Senator Barack Obama was the most searched-for political figure in the UK, receiving three times as many searches on his name (in the four weeks ending 23rd February) as Hillary Clinton, and five times as many as Gordon Brown. John McCain ranked at fourth place, just ahead of David Cameron.
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| Understanding Competitors' Search Marketing Strategies with Gap Analysis |
By using Hitwise Search Intelligence™ Gap Analysis reports, you can identify the search terms that are working for your competitors, but missing from your search campaigns. For example, if you are Play.com and one of your competitors is Amazon.co.uk, by conducting a search terms gap analysis you will discover keywords that are currently driving more traffic to Amazon than to your own website. In the chart below, you can see that the top search terms, not including the Amazon brand, that are potential opportunities for Play.com include 'external hard drive', 'tom tom' and 'digital cameras' for the four weeks ending 8 March 2008. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this application further, please contact Hitwise Customer Support or visit Hitwise University and review the Hitwise Best Practice Review Expanding Your Keyword Lists.
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| 1. |
external hard drive |
| 2. |
tom tom |
| 3. |
digital cameras |
| 4. |
external hard drives |
| 5. |
converse |
| 6. |
televisions |
| 7. |
ghd |
| 8. |
heelys |
| 9. |
memory map |
| 10. |
kenwood mini chopper |
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| The Great Walk To Beijing |
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In April 2008, Olivia Newton John will be joined by international stars and cancer survivors to walk 228kms along the Great Wall of China in just 21 days. This event will raise funds for a world-first cancer centre which will treat the mind, body and spirit of cancer patients. To sponsor a walker's steps, click below.
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| Health & Medical - Wellbeing |
Using Hitwise Lifestyle data you can identify the most popular websites that attract a particular audience within an industry. In the example below, the top websites within the Health & Medical - Wellbeing industry that attract a high proportion of visits from women between the ages of 18 and 34 are Boots, Weight Watchers and Slimming World.
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| 1. |
Boots |
www.boots.com |
58.25% |
16.01% |
1 |
| 2. |
Weight Watchers UK |
www.weightwatchers.co.uk |
65.64% |
13.99% |
0.71 |
| 3. |
Weight Loss Resources |
www.weightlossresources.co.uk |
61.73% |
18.46% |
0.24 |
| 4. |
Men's Health UK |
www.menshealth.co.uk |
44.80% |
34.45% |
0.15 |
| 5. |
Slimming World |
www.slimmingworld.com |
64.84% |
11.29% |
0.25 |
| 6. |
Tesco Diets |
www.tescodiets.com |
61.71% |
10.10% |
0.28 |
| 7. |
BodyBuilding.com |
www.bodybuilding.com |
47.03% |
31.71% |
0.11 |
| 8. |
Fat Loss 4 Idiots |
www.fatloss4idiots.com |
55.21% |
12.94% |
0.23 |
| 9. |
Kids Health |
www.kidshealth.org |
55.97% |
14.89% |
0.19 |
| 10. |
MuscleTalk.co.uk |
www.muscletalk.co.uk |
50.16% |
27.96% |
0.079 |
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| Patrick Swayze illness raises awareness of pancreatic cancer |
As news broke that Dirty Dancing star Patrick Swayze has been diagnosed with pancreatic cancer, UK Internet searches for the illness increased 10-fold from the week before to reach the highest ever peak during the week ending 8 March. Awareness of the cancer has also increased with searches for 'pancreatic cancer symptoms' rising. Half of all searches for 'pancreatic cancer' are going to Cancer Help, a cancer information service, and 9% of searches to Wikipedia.
Download the Hitwise Widget to bring the latest online trends to your desktop!
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