The IMRG-HITWISE HOT SHOPS LIST provides a unique insight into the top 50 UK e-retailers. The fifteenth edition, based on October rankings, has seen a number of websites grow in the lead up to Christmas.
The leading three brands retain their dominance within the UK online shopping scene, with Amazon.co.uk (1), Argos (2), and Play.com (3) all keeping their regular positions. Marks & Spencer (5) climbed one place, however Amazon.com (6) fell one place for the second time running. Next (8) also dropped 4 places. New entrants to the top 10 this quarter were Apple Computer (4), John Lewis (9) and Tesco Direct (10).
IMRG-Hitwise Hot Shops List, November 2009
Some of the biggest movers this quarter were GAME (22), Boots (28), Sainsbury's (29) and ASDA Direct. There were no new entrants to the list this quarter but Toys 'R' Us - UK (47), Carphone Warehouse (50) and HP (41) all re-entered the Top 50 after an absence of just one quarter.
IMRG's CEO, James Roper, comments:
With the Christmas run-up under way, it is interesting to note how brands' positions compare with previous years. Overall there is not too much change - twenty-seven of the fifty are within four places of their Hot Shops List rankings in October 2008, and five of the top ten have not moved at all: Amazon.co.uk, Argos, Play.com, Marks & Spencer and Amazon.com. John Lewis at 9 is particularly strong, up from 13 last October, 17 in 2007 and 20 the year before that. ASOS continues to power ahead, ranking 11, up from 29 in October 2007, while New Look, at 18 has soared 28 places.
Experian Hitwise's Director of Research, Robin Goad, comments:
As we approach Christmas, retailers from sectors that traditionally do well at this time of year have improved their positions on the list. Department stores such as Marks and Spencer, John Lewis and the supermarket properties have all moved up the rankings. Two highly anticipated new product releases - Microsoft Windows 7 and Call of Duty: Modern Warfare 2 - led to an increase in demand for software, computers, video games and consoles, helping both electronics and entertainment retailers pick up more visitors this quarter.
Download the full List.
The leading three brands retain their dominance within the UK online shopping scene, with Amazon.co.uk (1), Argos (2), and Play.com (3) all keeping their regular positions. Marks & Spencer (5) climbed one place, however Amazon.com (6) fell one place for the second time running. Next (8) also dropped 4 places. New entrants to the top 10 this quarter were Apple Computer (4), John Lewis (9) and Tesco Direct (10).
IMRG-Hitwise Hot Shops List, November 2009
| 1 | Amazon UK | www.amazon.co.uk |
| 2 | Argos | www.argos.co.uk |
| 3 | Play.com | www.play.com |
| 4 | Apple Computer | www.apple.com |
| 5 | Marks & Spencer | www.marksandspencer.com |
| 6 | Amazon.com | www.amazon.com |
| 7 | Tesco.com | www.tesco.com |
| 8 | Next | www.next.co.uk |
| 9 | John Lewis | www.johnlewis.com |
| 10 | Tesco Direct | direct.tesco.com |
Some of the biggest movers this quarter were GAME (22), Boots (28), Sainsbury's (29) and ASDA Direct. There were no new entrants to the list this quarter but Toys 'R' Us - UK (47), Carphone Warehouse (50) and HP (41) all re-entered the Top 50 after an absence of just one quarter.
IMRG's CEO, James Roper, comments:
With the Christmas run-up under way, it is interesting to note how brands' positions compare with previous years. Overall there is not too much change - twenty-seven of the fifty are within four places of their Hot Shops List rankings in October 2008, and five of the top ten have not moved at all: Amazon.co.uk, Argos, Play.com, Marks & Spencer and Amazon.com. John Lewis at 9 is particularly strong, up from 13 last October, 17 in 2007 and 20 the year before that. ASOS continues to power ahead, ranking 11, up from 29 in October 2007, while New Look, at 18 has soared 28 places.
Experian Hitwise's Director of Research, Robin Goad, comments:
As we approach Christmas, retailers from sectors that traditionally do well at this time of year have improved their positions on the list. Department stores such as Marks and Spencer, John Lewis and the supermarket properties have all moved up the rankings. Two highly anticipated new product releases - Microsoft Windows 7 and Call of Duty: Modern Warfare 2 - led to an increase in demand for software, computers, video games and consoles, helping both electronics and entertainment retailers pick up more visitors this quarter.
Download the full List.
