It's steady again at the top of the latest Hot Shops List, with the leading four brands retaining their dominance of the UK online shopping scene: Amazon.co.uk (1), Argos (2), Play (3) & Apple Computer (4). Amazon.com (5), Tesco (6) & John Lewis (8) all moved up one place with Easyjet (10) entering the top 10 by moving up 2 places. Marks & Spencer (7) fell two places and Next (9) dropped a single place.
The biggest movers this quarter were: Thomas Cook (15) moving up thirty one positions, British Airways (31) moved up eleven places, The Trainline (24) and Thomson Holidays (11) both climbed ten.
IMRG's CEO, James Roper, comments:
"This new Hot Shops List records retail traffic when online sales were growing at their lowest rate since records began, a decade ago. The current recession began in December 2007 according the National Bureau of Economic Research (the official arbiter of recessions) so it is interesting to note how HSL rankings compare with the period prior to the economic collapse. Three years ago, in February 2007, the top HSL positions were broadly the same - Amazon 1 (now 1), Argos 2 (2), Tesco 3 (6), Play.com 4 (3), easyJet 5 (10). Big high street names are some of the biggest risers since February 2007 - Marks & Spencer 16 (now 7), John Lewis 22 (8), Next 18 (9), and Debenhams 42 (18). We expect significant fresh movement on the HSL this year as the economy begins to recover, pushing more trade online, and the next generation of innovations, such as mobile apps, kick in."
Experian Hitwise's Director of Research, Robin Goad, comments:
"With Christmas and sales shopping mostly out of the way and snow covering much of the country, during January British consumers turned their attention to planning and booking their summer holidays. Seven travel companies moved up the rankings, and easyJet re-entered the top 10. The big travel agencies did particularly well, with Thomas Cook moving 31 positions to 15th and Thomson Holidays 10 positions to 11th, one ahead of Expedia. There was minimal movement elsewhere in the top 10 and the top four remain unchanged. The big retailers that managed to extend their sales beyond the immediate post-Christmas week fared well, while LoveFilm also benefited from the poor weather; why go out in the cold when you can stay inside with a good DVD?"
Download the full list.