During the week ending 17/04/2010 UK Internet users searched for over 10,000 different terms containing the word 'volcano', up from less than 1,000 the week prior. The reason for this surge was the volcanic eruption in Iceland that caused travel chaos across Northern Europe. As the chart illustrates, UK Internet visits to Aviation websites (a category which includes both airline and airport homepages) increased by 45% for the same week. Interestingly, however, there wasn't a noticeable spike in visits to Weather websites.
The top non-aviation fast moving travel search term was 'eurostar', and UK Internet visits to
Eurostar.com increased by 67% last week. In France, traffic increased by 22%. The other two transport areas to benefit from the flight cancellations were ferry companies (traffic to the industry was up 59% last week) and car hire provides (up 9%).
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Position for the w/e 03/04/2010: #1118
Position for the w/e 10/04/2010: #303
Positions jumped: 815
Following the announcement that the General Election will take place on May 6, UK Internet searches for the term 'register to vote' increased 9-fold between the week ending April 3 and April 10.
The biggest recipient of UK Internet traffic from searches for 'register to vote' for the w/e 10/04/10 was
Aboutmyvote.co.uk, the official voter registration website. As a result, UK Internet visits to the site increased by 252%. Over the same period, About My Vote received traffic from a wide range of vote-related search terms, with 28% of its search traffic coming via paid or sponsored links on the major search engines.
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For the week ending 10th April 2010
Searches for Garden Equipment (3% of all product searches) were 49% up on the previous week. Whilst garden furniture, the most searched for garden product with 16.9% of all garden equipment searches, has seen less searches than the previous weeks peak, lawn mowers have seen a 48.9% increase in searches, with 12.6% of all garden searches. Flymo, Black & Decker and Bosch were the top three most searched for garden equipment brands.
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The Hot Consumer Electronics List is a dynamic Excel-based report which leverages Hitwise's weekly search term data to produce an on-the-pulse view of the Consumer Electronics sector in the UK. Email
marketing.uk@hitwise.com to find out how the Hot Consumer Electronics List helps marketers maximise PPC investment, assess and adjust search strategy to increase profits, maximise content appeal, effectively manage supply chains and improve campaign scheduling.
Luxury Interactive Global Conference
The Waldorf Hilton, London, May 18, 2010 - May 19, 2010
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Omniture Summit
The Hilton London Metropole, London, May 20, 2010 - May 21, 2010
Join Experian CheetahMail and Hitwise at this year's Omniture Summit. With the explosion of social media, video and mobile content, as well as ad dollars shifting online, today's marketers are faced with a great challenge: harnessing digital content to engage and acquire customers. At Summit EMEA 2010, learn how to create, measure and optimise digital experiences to revolutionise how the world will engage with ideas and information in the coming decade. Experience 2 jam-packed days of training and education from Omniture experts, customers and industry luminaries.
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