Our recently released Quarterly Travel Review reveals that between May and July 2010, New York was the most popular destination, accounting for 3.89% of all flight searches by UK Internet users. Spain was the most popular country for flight searches during the 12 week period, with Spanish resorts in Tenerife, Malaga and Alicante all featuring prominently in the top 50 destinations list. Searches for flights within the Eurozone remained popular, accounting for 43.32% of the total flights searches during the quarter.
In an analysis of the top 1,000 flights-related search terms for the quarter, New York was the most searched for destination. Searches for 'flights to new york' and 'cheap flights to new york' were the second and third most popular search terms for the sector. The single most popular search term for the quarter was 'flights to australia', representing nearly 1% of all flights searches.
In the July quarter last year New York accounted for 3.16% of flight searches in the UK. For the 12 weeks ending 31 July 2010 searches for flights to the Big Apple had increased to 3.89%, representing a year on year increase of 0.73%.
During the quarter Spain topped the list for country destinations, accounting for 16.59% of all flight searches. The UK, Turkey, Greece and Canada all moved up in the table compared to last quarter, while Australia and Italy both slipped two places.
The UK improved its position this quarter from fourth to third place, accounting for 6.68% of all flight searches. The increased interest in the UK points to a recurring trend in 'staycation' holidays this year, with Newquay emerging as one of the most up and coming UK holiday destinations. The Cornish resort jumped from 49th place to 31st place in the top 50 destinations list.
Greece climbed two spots this quarter to seventh place, helped by surging interest in resorts in Zante, Rhodes, Crete and Corfu. The attraction of cheaper holidays and reduced prices in Greece since last year is paying dividends with increased Internet searches.
With travel in the capital thrown into chaos in early September due to the 24-hour tube strikes, it's no surprise that London commuters turned to Transport for London (TfL), the local government body responsible for most aspects of the transport system, for regular service updates.
Two separate strikes began on Monday 6th September at 5pm and 9pm as members of the Rail Maritime and Transport (RMT) and the Transport Salaried Staffs Association (TSSA) unions both walked out on strike.
TfL's website saw a 129% increase in visits compared to the previous week (w/e 04/09/2010). Millions of commuters faced major delays as a result of the strikes, although TfL said that it managed to run almost 40% of its trains on Tuesday 7th September despite the staff walkout.
As might be expected, news sites featured heavily in TfL's downstream (websites visited by UK Internet users after they went to the TfL site), with users looking for further information on the strike from the likes of the BBC, Sky News and The Guardian.
For those of you looking to refine your PPC campaigns, find qualified leads and improve your return on investment, Hitwise has some handy tips on negative keywords.
What are negative keywords?
Negative keywords prevent your PPC ads from appearing and receiving clicks from search queries that are not relevant to your product, service or brand.
What are the benefits of implementing negative keywords into your ad campaigns?
- Reach the most appropriate prospect or customer
- Eliminate wasteful clicks and reduce your cost-per-click (CPC)
- Increase your CTR and improve Return on Investment
- Improve quality score of your ads
- Improve knowledge of the smartest keywords for your content
How can Experian Hitwise help?
From the 40 million search terms captured each month, our 'Search Intelligence > Term Variations' report will identify the most popular combinations of a particular keyword. Analysing these variations will help to identify terms that are not relevant to your PPC campaign, and therefore include as a negative keyword.
To learn more about how you can use Hitwise for negative matching, please email firstname.lastname@example.org
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Webinar Recording: How retail seasonal peaks impact your business
In the build up to Christmas, it's not just online retail which benefits - travel, news and media and entertainment websites all see a significant boost. Learn how understanding seasonal peaks can help you maximise your online promotions.
View the recording here.