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Hitwise Releases US Travel Report
The Hitwise US Travel Report contains key insights and information about the online travel industry - one of the largest and highly competitive e-commerce categories. This report helps travel marketers understand the competitive online travel landscape and provide insights on how travel shoppers are using search engines to navigate to travel websites. Below are some findings from the report:
The market share of visits to travel meta-search engines Kayak and Yahoo! FareChase increased by over 70% from May 2005 to May 2006.
There is a large amount of comparison shopping that occurs within the Travel category, with nearly 44% of Travel website visits going to another Travel website in May 2006.
The Travel category is more competitive than online retail: In May 2006, 38% of visits to Shopping & Classifieds websites went to another Shopping & Classifieds website.
To request a copy of the Hitwise US Travel Report please click here.
Search Analysis - Search Term Analysis
Hitwise Search Intelligence data reveal the top 10 of the complete list of 83,560 search terms containing the term "myspace" for the 4 weeks ending August 12, 2006. The results are ordered based on the volume of searches.
| Search Term | Share (%) |
|---|
| 1. | myspace | 30.78% |
| 2. | myspace.com | 19.79% |
| 3. | www.myspace.com | 8.55% |
| 4. | myspace layouts | 3.21% |
| 5. | myspace backgrounds | 0.80% |
| 6. | free myspace layouts | 0.68% |
| 7. | myspace codes | 0.64% |
| 8. | myspace graphics | 0.42% |
| 9. | myspace icons | 0.39% |
| 10. | myspace surveys | 0.28% |
Fast Mover - Redbook Magazine
www.redbookmag.com
Position week ending August 5: 524,759
Position week ending August 12: 3,001
Positions jumped: 521,758
The Redbook Magazine website (www.redbookmag.com) jumped up 521,758 spots among all websites for the week ending August 12, 2006. The Redbook Magazine website increased its market share of visits by 243 percent for that week.
According to MediaPost in February 2006, Redbook announced that the publication was partnering with MSN: "RedBook...is teaming with MSN to launch an online version of one of the magazine's editorial features. The feature, called "Real Life, Healthy Life" appears each month in the magazine; it follows the progress of three women trying to lose weight in order to lead a healthier life. The online version will now appear on a new website that can be accessed through the MSN Lifestyle portal."
According to Hitwise Clickstream data, the partnership seems to be paying off for the week ending August 12, 2006 as MSN Lifestyle sent Redbook 38 percent of their online traffic.
Category Spotlight: Shopping and Classifieds - Apparel and Accessories
This category includes businesses that sell clothing, apparel and accessories, both online and offline. The data below is based on All sites » Weekly rankings for the week ending 08/19/2006 » Ranks by 'Visits'.
Case Study From Hitwise Intelligence - Bill Tancer
MySpace and Google: What do the Numbers Say?
August 08, 2006
Yesterday morning (prior to the deal being announced) I presented on the Search Engine Landscape Panel at SES San Jose. During the second half of my presentation, I discussed the opportunity/threat that MySpace poses to the search engines, primarily Google.
In January of this year, Google received a little over 4% of their traffic from MySpace in our U.S. sample. As of the week ending July 29, that percentage has grown to almost 11%, making MySpace the #1 upstream site for Google. Here's the chart from my presentation that shows the trend of traffic from MySpace to Google from Google's perspective.
Since over the last year there has been no formal relationship between the two companies, this high volume of traffic flowing from MySpace to Google would most likely be the result of users using their Google toolbar or manually navigating to Google while engaged in their MySpace session. It would seem that this represents a great opportunity for Google to monetize a portion of that audience through AdSense listings and increase search traffic through greater exposure on MySpace.
Hitwise Intelligence Weblogs: MySpace and Google: What do the Numbers Say?
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About this Newsletter
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Brought to you by the team at Hitwise United States - www.hitwise.com.
Copyright Hitwise Pty Ltd, August 2006
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Hitwise United States Newsletter - August 2006
Real-time competitive intelligence