| Google Responsible For More Than 14 Percent Of Online Retail Visits |
MySpace Gaining Ground Accounting for 2.53% of Visits to Shopping Sites
Hitwise, the world's leading online competitive intelligence service, today announced that Google was the top U.S. search engine responsible for 14.93 percent of U.S. upstream visits to the Shopping and Classifieds category for the week ending August 26, 2006. Yahoo! Search was the second most popular search engine sending visits to Shopping & Classifieds websites, accounting for 4.69 percent of upstream visits for that week. MSN Search rounded out the top search engines accounting for 2.33 percent of visits to the category.
Interestingly, social networking website MySpace.com accounted for 2.53 percent of all U.S. upstream visits to Shopping and Classifieds category for the week ending August 26, 2006, up from 1.28 percent six months ago (week ending February 25, 2006). In that period, the market share of visits to MySpace.com has increased 67 percent among all websites, and MySpace.com captured 4.88 percent of all U.S. visits for the week ending August 26, 2006.
The top Shopping and Classifieds websites that were visited after MySpace for the week ending August 26, 2006 were eBay, Amazon.com, Gateway, Walmart.com, and Craigslist.
"Search is a proven method of acquiring traffic and Google is the leader in driving online retail site traffic," said Bill Tancer, General Manager of Global Research at Hitwise. "With the growth of MySpace and others, online retailers should expand their focus beyond search to consider social networking sites as a source of additional traffic."
The top three brand search terms in the Shopping and Classifieds category for the week ending August 26, 2006 were eBay, Craigslist and Walmart. The top three product search terms were Barbie, iPod and Heelys for the four weeks ending August 26, 2006 (see table below).
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| 1. |
ebay |
lingerie |
barbie |
| 2. |
craigslist |
sex toys |
ipod |
| 3. |
walmart |
halloween costumes |
heelys |
| 4. |
ebay.com |
auto parts |
crocs |
| 5. |
target |
textbooks |
bratz |
| 6. |
best buy |
shoes |
lego |
| 7. |
amazon.com |
furniture |
webkinz |
| 8. |
amazon |
cell phones |
bowflex |
| 9. |
home depot |
checks |
proactive |
| 10. |
sears |
flowers |
air force ones |
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| School |
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Hitwise Search Intelligence™ data revealed the top 10 search terms from the complete list of 130,473 search terms containing the term "school" for the 4 weeks ending September 16, 2006. The results are ordered based on the volume of searches.
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|
| 1. |
high school musical |
0.27% |
| 2. |
high school football |
0.16% |
| 3. |
school |
0.14% |
| 4. |
high school |
0.14% |
| 5. |
hoover high school |
0.10% |
| 6. |
texas high school football |
0.08% |
| 7. |
school supplies |
0.08% |
| 8. |
hentai school |
0.07% |
| 9. |
school uniforms |
0.07% |
| 10. |
high school musical lyrics |
0.06% |
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| Crocodile Hunter - www.crocodilehunter.com |
Position week ending September 2, 2006 : 158,613
Position week ending September 9, 2006 : 355
Positions jumped : 158,258
The tragic and sudden death of animal conservationist Steve Irwin was felt worldwide as fans flocked to the Internet to read about the events that took place. Irwin's website (www.crocodilehunter.com) moved up 158,258 spots among all websites for the week ending September 9, 2006. The Crocodile Hunter website increased its market share of visits by 47,519 percent for that week.
For the four weeks ending September 9, 2006, the search term "steve irwin" was the 11th most searched for term among all websites in the US receiving 0.09 percent of all searches. Steve Irwin was also the most searched for personality within our Entertainment - Personalities category for the four weeks ending September 9, 2006 capturing 3.34 percent of all searches that resulted in visits to Personality websites. Following "steve irwin" searches, the most popular personalities being searched were "jessica simpson", "oprah", "crocodile hunter" and "howard stern".
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| Shopping and Classifieds – Video and Games |
This category includes websites that sell video products such as DVD, computer games and videos online. The data below is based on All sites » Weekly rankings for the week ending 09/23/2006 » Ranks by 'Visits'.
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|
|
|
|
|
| 98.5% |
|
of traffic to this category was directed at domestic sites.
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|
| 1. |
Computers and Internet |
43.7% |
| 2. |
Shopping and Classifieds |
28.0% |
| 3. |
Computers and Internet - Search Engines |
18.6% |
| 4. |
Entertainment |
12.8% |
| 5. |
Computers and Internet - Email Services |
12.3% |
| 6. |
Shopping and Classifieds - Auctions |
8.1% |
| 7. |
Shopping and Classifieds - Video and Games |
7.3% |
| 8. |
Shopping and Classifieds - Computers |
5.4% |
| 9. |
Shopping and Classifieds - Appliances and Electronics |
5.2% |
| 10. |
Business and Finance |
5.2% |
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|
|
|
| 1. |
Shopping and Classifieds |
35.5% |
| 2. |
Computers and Internet |
25.9% |
| 3. |
Entertainment |
15.1% |
| 4. |
Shopping and Classifieds - Video and Games |
11.8% |
| 5. |
Business and Finance |
8.9% |
| 6. |
Computers and Internet - Search Engines |
7.9% |
| 7. |
Shopping and Classifieds - Appliances and Electronics |
7.4% |
| 8. |
Shopping and Classifieds - Computers |
7.1% |
| 9. |
Shopping and Classifieds - Department Stores |
6.8% |
| 10. |
Shopping and Classifieds - Auctions |
6.2% |
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| Pirate Costumes for Halloween |
September 18, 2006
LeeAnn Prescott
Search activity on Halloween costumes has been on the rise since early August, mirroring the trend we saw last year. It always surprises me that Internet users are conditioned to plan so far ahead for holidays like Halloween and Christmas. Expect Christmas searches to start increasing as early as October, as we reported in November 2005.
You will most likely see a lot of pirate trick-or-treaters this year: 'pirate costume' has been the most searched for costume term since August 2006, and 'jack sparrow' costume comes in at number 3. Pirate costumes were also the most popular costume search term last year, as Bill reported. The difference is that this year Jack Sparrow came back to the theaters in Pirates of the Caribbean: Dead Man's Chest. Movies have a strong influence on children's costume choices- Superman Returns and Curious George being the next most costume-worthy films of the past year.
http://weblogs.hitwise.com/leeann-prescott/2006/09/pirate_costumes_for_halloween.html
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