| Health and Medical Websites Received Highest Percentage Of Visits From Search Engines Last Week |
Education, Food and Beverage, Government and Community Next Largest Industries
Hitwise data shows that the Health and Medical industry received the largest amount of traffic from search engines, 43.51 percent, for the week ending October 14, 2006.
The industries that received the largest amount of their traffic from search engines following Health and Medical were the Education industry, at 41.58 percent, followed by the Food and Beverage industry, at 39.90 percent, and the Government industry, at 31.76 percent of traffic. The Community industry received 30.99 percent of traffic from search engines for the week ending October 14, 2006.
"Category search term data highlights the importance that search plays in consumers' quest to find information at an industry level. Health and Medical sites, specifically those offering products and services in alternative health would be smart to consider this data when allocating search marketing budgets," said Bill Tancer, General Manager of Global Research at Hitwise. "Our percentage traffic from search metric is a great example of the power of competitive intelligence; marketers should use this data to gauge their effectiveness in search."
Seven of the top 10 sub-industries receiving traffic from search engines came from the Health and Medical industry. The top sub-industries were Health and Medical - Alternative with 61.63 percent of traffic from search engines followed by Computers and Internet - Graphics and Clip Art with 60.26 percent of traffic. The next two sub-industries were Health and Medical - Research and Health and Medical - Information. The Education - Reference sub-industry rounded out the top five sub-industries receiving the largest amount of traffic from search engines for the week ending October 14, 2006.
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| 1. |
Health and Medical - Alternative |
61.63% |
| 2. |
Computers and Internet - Graphics and Clip Art |
60.26% |
| 3. |
Health and Medical - Research |
58.81% |
| 4. |
Health and Medical - Information |
55.19% |
| 5. |
Education - Reference |
54.17% |
| 6. |
Health and Medical - Primary and Specialist |
52.08% |
| 7. |
Health and Medical - Hospitals |
49.75% |
| 8. |
Health and Medical - Paramedical and Ancillary |
49.14% |
| 9. |
Food and Beverage - Lifestyle and Reference |
48.40% |
| 10. |
Health and Medical - Organizations |
42.96% |
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| Search Term Analysis – Video |
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Hitwise Search Intelligence™ data revealed the top 10 search terms from the complete list of 38,544 search terms containing the term "video" for the 4 weeks ending October 14, 2006. The results are ordered based on the volume of searches.
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|
| 1. |
hollywood video |
1.11 |
| 2. |
video |
0.66 |
| 3. |
blockbuster video |
0.56 |
| 4. |
google video |
0.55 |
| 5. |
video games |
0.51 |
| 6. |
music video codes |
0.51 |
| 7. |
steve irwin death video |
0.46 |
| 8. |
paris hilton video |
0.31 |
| 9. |
sex video |
0.31 |
| 10. |
steve irwin video |
0.29 |
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| The Departed – thedeparted.warnerbros.com |
Position week ending September 30, 2006 - 68,759
Position week ending October 7, 2006 - 3,754
Positions jumped - 65,005
Director Martin Scorsese's latest criminal-thriller movie, The Departed, opened in the theaters the week ending October 7, 2006. The website, www.thedeparted.warnerbros.com, moved up 65,005 spots among all US websites for the week ending October 7, 2006 and increased its market share of visits by 1,518 percent for that week.
Among the many stars in the movie, Jack Nicholson and Leonardo DiCaprio received the largest percentage of searches for the week ending October 7, 2006 with .0010 percent among all US websites. Right behind those were Matt Damon with .00063 percent and then Mark Wahlberg with .00044 percent. Yahoo.com sent the most traffic, 29.78 percent, to The Departed website for the week ending October 7, 2006. Following Yahoo.com was MSN Hotmail sending 28.42 percent and then Yahoo! Games with 8.54 percent.
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| Lifestyle – Children's Sites |
| This category includes C-rated sites that are intended to be used by children. The data below is based on All sites » Weekly rankings for the week ending 10/21/2006 » Ranks by 'Visits'. |
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| 93.3% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
44.7% |
| 2. |
Lifestyle |
27.4% |
| 3. |
Entertainment |
25.2% |
| 4. |
Lifestyle - Childrens sites |
25.2% |
| 5. |
Computers and Internet - Search Engines |
23.6% |
| 6. |
Entertainment - Television |
10.0% |
| 7. |
Shopping and Classifieds |
8.7% |
| 8. |
Computers and Internet - Portal Frontpages |
8.3% |
| 9. |
Entertainment - Games |
7.8% |
| 10. |
Computers and Internet - Net Communities and Chat |
6.3% |
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|
|
| 1. |
Lifestyle |
36.1% |
| 2. |
Entertainment |
34.7% |
| 3. |
Lifestyle - Childrens sites |
33.1% |
| 4. |
Computers and Internet |
24.0% |
| 5. |
Shopping and Classifieds |
14.2% |
| 6. |
Entertainment - Games |
12.4% |
| 7. |
Entertainment - Television |
11.9% |
| 8. |
Shopping and Classifieds - Toys and Hobbies |
7.9% |
| 9. |
Computers and Internet - Search Engines |
7.0% |
| 10. |
Education |
5.2% |
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| Of YouTube, Web 2.0 and Early Adopters |
October 11, 2006 - Bill Tancer
With last week's news of YouTube's acquisition for $1.65 billion, I thought I'd take an opportunity to post a chart that demonstrates the company's quick growth from obscurity in October 2005 to market dominance in mid-2006. The chart below depicts the market share of visits to YouTube.com based on all internet visits in the U.S.
One phenomenon that we've found in the adoption of 2.0 sites is that the difference in site demographics from the early days to market dominance demonstrates who the early adopters of 2.0 apps are. YouTube is a perfect example of that.
When comparing the demographic snapshot above to the one below which captures the four weeks ending October 7, 2006, it highlights the difference between the early YouTube visitor compared to today's mainstream user is that of age (with 18-24 year olds dominating) and to a lesser degree socioeconomic status (as evidenced by lower household income, likely college students, and higher household income of $150K plus), but independent of sex and geographic region.
For a very interesting discussion of the definition of Web 2.0 see this report issued by Pew Internet. Mary Madden and Susannah Fox (with the help of some Hitwise charts) provide some great examples of 2.0 sites and their growth when compared to 1.0 counterparts.
http://weblogs.hitwise.com/bill-tancer/2006/10/of_youtube_web_20_and_early_ad.html
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