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| 2006 Online Holiday Retail Season Influenced by Black Friday Websites and Competitive Traffic |
Hitwise Releases Findings from U.S. Holiday Recap Research Report
Hitwise announced the findings of the Hitwise US Holiday Retail Recap Research Report, which summarizes a number of online retail activities during the 2006 holiday season.
For the third year in a row, daily traffic by market share of visits to retail websites during the holiday season showed a similar pattern. Each year, visits to the Hitwise Retail 100 Index* achieved the largest market share of visits on Thanksgiving Day, with subsequent spikes on the three weekends leading up to Christmas, and a post-Christmas spike on December 26.
Black Friday websites played a more important role in post-Thanksgiving offline shopping in 2006. The market share of visits to the leading five Black Friday websites increased by 66 percent when comparing Thanksgiving week 2006 to the same week in 2005. Consumers also sought out information on Black Friday specials in greater numbers: the share of Internet searches for the term 'black friday' was increased by 348 percent when comparing the four weeks ending November 25, 2006 to the four weeks ending November 26, 2005.
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*The Hitwise Online Retail Index is a group of 100 leading retail websites from the Hitwise Shopping & Classifieds category and excludes websites of the following types: auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment sites including music download, DVD and video game rental.
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| Search Term Analysis - "valentines day" |
Hitwise Search Intelligence™ data revealed the top 10 search terms from the complete list of 1,927 search terms containing the term "valentines day" for the 4 weeks ending February 3, 2007. The results are ordered based on the volume of searches.
Also below is a list of the top 10 websites from the complete list of 91 websites that received traffic from the search term "valentines day" for the 4 weeks ending February 3, 2007. The results are ordered based on the volume of searches.
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| 1. |
valentines day |
10.49 |
| 2. |
valentines day ideas |
3.73 |
| 3. |
valentines day gifts |
2.38 |
| 4. |
valentines day poems |
1.72 |
| 5. |
valentines day myspace layouts |
1.52 |
| 6. |
valentines day gift ideas |
1.41 |
| 7. |
valentines day layouts |
1.22 |
| 8. |
valentines day crafts |
1.17 |
| 9. |
valentines day cards |
0.79 |
| 10. |
valentines day gifts for him |
0.73 |
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| 1. |
The Holiday Spot |
www.theholidayspot.com |
18.42 |
| 2. |
The History Channel |
www.historychannel.com |
8.87 |
| 3. |
Wikipedia |
www.wikipedia.org |
8.19 |
| 4. |
MySpace |
www.myspace.com |
7.24 |
| 5. |
Kaboose |
www.kaboose.com |
5.12 |
| 6. |
Hotfreelayouts.com |
www.hotfreelayouts.com |
3.75 |
| 7. |
123Greetings.com |
www.123greetings.com |
3.07 |
| 8. |
Yahoo! |
www.yahoo.com |
2.39 |
| 9. |
Zazzle.com |
www.zazzle.com |
2.05 |
| 10. |
MSN |
www.msn.com |
1.79 |
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| eHarmony - singles.eharmony.com |
Rank week ending - February 3, 2007 - 7,411
Rank week ending - January 27, 2007 - 23,201
Positions jumped - 15,790
With the Valentine's Day holiday taking place this month, it is no surprise the rank of singles.eharmony.com, the singles section of eHarmony, has moved up 15,790 positions among all websites visited by U.S. Internet users for the week ending February 3, 2007. The majority of visitors to this website are female (80 percent), aged 25-34 (43 percent). Furthermore, the website has increased its market share of visits by 188.49 percent for that week.
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| Entertainment—Television’ |
Any sites related to TV are listed in this category, including the official websites of TV shows, television stations, ratings guides, program TV production companies and cable information. The data below is based on All sites » Weekly rankings for the week ending 02/17/2007 » Ranks by 'Visits'.
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| 98.2% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
50.11% |
| 2. |
Entertainment |
19.31% |
| 3. |
Search Engines |
19.23% |
| 4. |
Portal Frontpages |
15.29% |
| 5. |
Television |
12.49% |
| 6. |
News and Media |
11.62% |
| 7. |
Email Services |
7.09% |
| 8. |
Net Communities and Chat |
7.05% |
| 9. |
Sports |
5.36% |
| 10. |
Lifestyle |
5.06% |
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| 1. |
Entertainment |
28.59% |
| 2. |
Computers and Internet |
26.39% |
| 3. |
Television |
16.46% |
| 4. |
News and Media |
13.42% |
| 5. |
Sports |
11.52% |
| 6. |
Search Engines |
7.74% |
| 7. |
Lifestyle |
7.72% |
| 8. |
Net Communities and Chat |
7.31% |
| 9. |
Shopping and Classifieds |
6.81% |
| 10. |
Business and Finance |
5.84% |
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| Super Bowl Advertising - A Way to Increase Web Traffic? |
February 8, 2007 - LeeAnn Prescott
Super Bowl Ads now have a much longer lifespan, since viewers can go directly to a myriad of websites to watch the ads. Because ads can be viewed on YouTube, CBS Sportsline, etc, there is even less motivation for users to visit the advertiser sites, which used to be one of the few places the ad could be watched post-game. So can it be expected that a Super Bowl advertisement will increase traffic to advertiser sites?
On Super Bowl Sunday (2/4/07) the market share of US visits to the custom category of Super Bowl advertiser websites (excluding film promotion websites) increased by 5.2% versus the previous Sunday (1/28/07). The increase the day after the Super Bowl (2/5/07) compared to the previous Monday (1/29/07) was slightly lower, at 4.6%.
View the rest of this weblog.
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