Hitwise     

United States Newsletter - May, 2007

Specific to this issue:
 
American Idol the Most Visited Broadcast Network Television Show Website Last Week
Non-Scripted Shows Claim Seven of the Top 10 Visited Websites

Hitwise announced that the website www.americanidol.com was the most visited broadcast network television show website among a category of selected shows from the six leading broadcast networks for the week ending April 28, 2007. Among the custom category of more than 100 television show websites, AmericanIdol.com received 32.96 percent of all US visits to websites within the category.

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Hitwise Custom Report for Top Visited US Broadcast Network TV Show Websites (Week ending April 28, 2007)
1. FOX American Idol on FOX 32.96%
2. NBC Deal Or No Deal 12.33%
3. ABC Dancing with the Stars 9.31%
4. ABC Grey’s Anatomy 3.23%
5. NBC Heroes 3.15%
6. FOX America's Most Wanted 2.30%
7. ABC The Bachelor 2.11%
8. ABC Lost 1.87%
9. CBS Survivor: Fiji 1.82%
10. The CW Pussycat Dolls Presents 1.76%


Search Analysis- “summer” Search Term Analysis
Hitwise Search Intelligence™ data revealed the top 10 search terms from the complete list of 13,415 search terms containing the term "summer" for the 4 weeks ending May 19, 2007. The results are ordered based on the volume of searches.
Most popular keywords containing the term “summer” for the 4 weeks ending 05/19/07
  Rank Search Term % of searches
1. summer jobs 1.03
2. summer love lyrics 0.84
3. summer activities for kids 0.63
4. summer 0.57
5. summer camps 0.42
6. summer jobs for teens 0.40
7. summer dresses 0.35
8. summer myspace layouts 0.31
9. summer quotes 0.26
10. summer camp 0.25
 


Yahoo! Sports Cycling – sports.yahoo.com/sc
Rank week ending - May 12, 2007 - 193
Rank week ending - May 5, 2007 - 2,221
Positions jumped - 2,028

With the approach of summer, the cycling season has begun. Yahoo! Sports Cycling, sports.yahoo.com/sc, a sports portal offering a selection of news and information pertaining to cycling, has moved up 2,028 positions among all websites in the Sports category visited by U.S. Internet users (week ending May 12, 2007). The majority of visitors to this website were male (71 percent), aged 35-44 (29 percent).

The Claritas PRIZM NE segment with the highest representation of visitors was "Executive Suites"- these people are big fans of health foods, computer equipment, consumer electronics and the full range of big-box retailers.

Travel – Destinations and Accommodation
This category features travel/holiday accommodation and destinations including resorts, tourist locations, hotels. The data below is based on All sites » Weekly rankings for the week ending 05/19/2007 » Ranks by 'Visits'.

Travel - Destinations and Accommodation » All sites » Weekly rankings for the week ending 05/19/2007
  Rank Website
1. Hotels.com
2. TripAdvisor
3. InterContinental Hotels Group
4. Marriott International
5. Choice Hotels International
6. National Park Service
7. Six Flags
8. Disney World
9. Hilton Hotels Online
10. Harrah's Casino Hotels
      
Local Competitiveness Index
90.4%
of traffic to this category was directed at domestic sites.
Top 10 Upstream Industries
1. Computers and Internet 53.01%
2. Search Engines 41.63%
3. Travel 23.08%
4. Destinations and Accommodation 14.50%
5. Email Services 5.07%
6. Agencies 4.78%
7. Entertainment 4.27%
8. Business and Finance 3.65%
9. Shopping and Classifieds 2.91%
10. Portal Frontpages 2.75%

      
Top 10 Downstream Industries
1. Travel 39.17%
2. Destinations and Accommodation 22.05%
3. Computers and Internet 16.43%
4. Agencies 10.29%
5. Business and Finance 6.92%
6. Entertainment 6.53%
7. Search Engines 6.13%
8. Shopping and Classifieds 4.57%
9. Net Communities and Chat 3.74%
10. Lifestyle 3.16%


Gmail Traffic Up 17% Since Opening Up, Still Early Adopter Appeal
May 10, 2007 - LeeAnn Prescott

On February 14, 2007 Google's Gmail opened up access to anyone worldwide. Previously Gmail, which is still in beta, was only available by invitation from another Gmail user. The market share of US visits to Gmail increased by 17% from February 2007 to April 2007, and was up 30% year over year, from April 2006 to April 2007. Yahoo! Mail and Hotmail are still by far the dominant web-based email services: their market share of visits was respectively 13x and 6x greater than Gmail in April 2007.

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