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| The Politics of Search |
The days of kissing babies and door-to-door campaigning are so Politics 1.0. If candidates for the 2008 election have any hopes of landing the commander-in-chief job, they better start refining their online search strategy and pimping their MySpace profiles. With the Web becoming the newest channel to stump for votes, online search holds some interesting insight about the presidential candidates and the issues that Americans are most curious about.
Here's a shocker. Despite Al Gore's seat on the board of leading search engine Google, Republican candidates are more ‘googly19806’ then their Democratic counterparts. For the first week in June 2007, former New York Mayor Rudy Giuliani received over 41.4% of his official campaign website traffic from the search behemoth, and the current most-searched-for Republican, Senator Fred Thompson, received over 47.5% of his traffic from Google. Contrast those numbers to Hillary Clinton's 21.6% and Barack Obama's 22.2%. Both Clinton and Obama can take some comfort in the fact that they have far more MySpace friends than their Republican counterparts. Clinton receives over 7.9% of her visits from the leading online social network while Obama trails at 3.9%. The only Republican candidate with a MySpace constituency is Congressman Ron Paul, who received over 5% of his traffic from his online friends.
To view the rest of this article, please click here.
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| “wedding” Search Term Analysis |
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Hitwise Search Intelligence™ data revealed the top 10 search terms from the complete list of 17,235 search terms containing the term "wedding" for the 4 weeks ending June 9, 2007. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
wedding dresses |
1.87 |
| 2. |
wedding invitations |
1.24 |
| 3. |
wedding songs |
1.09 |
| 4. |
wedding cakes |
0.91 |
| 5. |
wedding |
0.74 |
| 6. |
wedding favors |
0.56 |
| 7. |
wedding vows |
0.54 |
| 8. |
wedding rings |
0.51 |
| 9. |
wedding gowns |
0.50 |
| 10. |
wedding hairstyles |
0.42 |
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| Bitten - Sarah Jessica Parker - www.bittensjp.com |
Rank week ending - June 9, 2007 - 4,067
Rank week ending - June 2, 2007 - 11,148
Positions jumped - 7,081
Since the launch of the Bitten line at Steve & Barry's by Sarah Jessica Parker on June 7, www.bittensjp.com has moved up 7,081 positions among all websites visited by U.S. Internet users (week ending June 9, 2007). The majority of visitors to this website were female (77 percent), aged 25-34 (35 percent). The Claritas PRIZM NE segment with the highest representation of visitors was "American Dreams"- these people frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad and spend heavily on computer and wireless technology.
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| Sports - Basketball |
This category encompasses all websites related to basketball. The data below is based on All sites » Weekly rankings for the week ending 06/16/2007 » Ranks by 'Visits'.
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| 99.3% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Sports |
48.23% |
| 2. |
Computers and Internet |
37.40% |
| 3. |
Entertainment |
18.14% |
| 4. |
Basketball |
15.55% |
| 5. |
Portal Frontpages |
15.53% |
| 6. |
Television |
13.59% |
| 7. |
Search Engines |
9.15% |
| 8. |
Net Communities and Chat |
8.49% |
| 9. |
News and Media |
4.75% |
| 10. |
Email Services |
3.64% |
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| 1. |
Sports |
50.40% |
| 2. |
Basketball |
24.23% |
| 3. |
Computers and Internet |
23.23% |
| 4. |
Entertainment |
16.76% |
| 5. |
Net Communities and Chat |
9.63% |
| 6. |
Television |
8.57% |
| 7. |
News and Media |
6.99% |
| 8. |
Search Engines |
5.30% |
| 9. |
Shopping and Classifieds |
4.44% |
| 10. |
Print |
4.42% |
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| Shopping, Search, and MySpace |
June 5, 2007 - LeeAnn Prescott
How have sources of traffic to Shopping and Classifieds websites changed over the past year? In May 2007, the Hitwise Shopping & Classifieds category received 24.95% of its upstream visits from search engines. This number increased by only 0.7% since May 2006, but the balance of search engines sending traffic has changed in favor of Google. Google was responsible for 15.55% of Shopping & Classifieds upstream visits in May 2007, an increase of 8.7% since May 2006. Google's traffic, share of search, and impact on e-commerce websites have grown in lockstep over the past year.
To view the rest of this weblog, please click here.
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