| TIME.com: A Closer Look at iPhone Lust |
by: Bill Tancer
As my wife ran some errands downtown on Sunday, I found myself pacing in front of the local Apple store. This is ridiculous. My current "smart" phone is only six months old, capable of sending and receiving email, keeping my calendar, even playing a live television feed through my Slingbox. The last thing I need is a new phone. Yet I found myself drawn to the iPhone. I, like the rest of world, was hopelessly transfixed by the promise of being part of the future of telephony.
Why would a rational well phone-equipped person consider dropping a perfectly good device and plunking down $599 (because a 4 gig model is out of the question if an 8 gig model is available) for a new phone? With analysts estimating over 500,000 phones sold just last weekend, perhaps search term data could help us figure out why we've gone iPhone crazy.
To view the rest of this article, please click here.
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| "harry potter" Search Term Analysis |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 6,089 search terms containing the term "harry potter" for the 4 weeks ending July 7, 2007. The results are ordered based on the volume of searches from across all major search engines. After typing in the term "harry potter," traffic went to Harry Potter, J.K. Rowling and Muggle Net.
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| 1. |
harry potter |
17.35 |
| 2. |
harry potter and the order of the phoenix |
3.35 |
| 3. |
harry potter and the deathly hallows |
3.04 |
| 4. |
harry potter book 7 |
1.91 |
| 5. |
harry potter 7 |
1.41 |
| 6. |
harry potter 5 |
1.06 |
| 7. |
harry potter and the deathly hollows |
1.04 |
| 8. |
harry potter books |
0.72 |
| 9. |
harry potter movie |
0.66 |
| 10. |
harry potter news |
0.60 |
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| Millionaires in the Making - millionaires.blogs.cnnmoney.com |
Rank week ending - July 7, 2007 - 2,052
Rank week ending - June 30, 2007 - 123,415
Positions jumped - 121,363
Millionaires in the Making, http://millionaires.blogs.cnnmoney.com/, a blog from CNNMoney.com about people who make all the right moves financially, has moved up 121,363 positions among all websites visited by U.S. Internet users (week ending July 7, 2007). The majority of visitors to this website were male (64 percent), aged 55+ (32 percent). The Claritas PRIZM NE segment with the highest representation of visitors was "Upper Crust". These people are big consumers of large homes, expensive clothes, luxury cars and foreign travel. Although these individuals represent a small share of the U.S. population, they hold a vast portion of the nation's personal net worth.
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| Business and Finance - Banks and Financial Institutions |
This industry features both banks and NBFIs, including all companies that offer banking, finance, leasing and loans. The data below is based on All sites » Weekly rankings for the week ending 07/14/2007 » Ranks by 'Visits'.
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| 99.4% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Business and Finance |
55.08% |
| 2. |
Banks and Financial Institutions |
50.23% |
| 3. |
Computers and Internet |
25.30% |
| 4. |
Email Services |
8.51% |
| 5. |
Search Engines |
7.46% |
| 6. |
Portal Frontpages |
5.19% |
| 7. |
Shopping and Classifieds |
4.22% |
| 8. |
Net Communities and Chat |
3.27% |
| 9. |
Entertainment |
2.82% |
| 10. |
Stocks and Shares |
2.04% |
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| 1. |
Business and Finance |
61.87% |
| 2. |
Banks and Financial Institutions |
56.93% |
| 3. |
Computers and Internet |
14.60% |
| 4. |
Email Services |
4.66% |
| 5. |
Shopping and Classifieds |
4.36% |
| 6. |
Search Engines |
3.24% |
| 7. |
Portal Frontpages |
3.14% |
| 8. |
Entertainment |
2.85% |
| 9. |
Net Communities and Chat |
2.59% |
| 10. |
News and Media |
1.58% |
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| Measuring Web 2.0 Consumer Participation |
by: Bill Tancer
The amount of user content available on the web is staggering. Wikipedia has surpassed five million entries. In 2006, YouTube announced that it had served over 100 million video clips per day. With such an explosion of user-generated entries, photos and videos proliferating on the web, it appears that Web 2.0 is officially mainstream. Hitwise data gathered specifically for this note might indicate that actual participatory online visits, in general, amount to a very small percentage of overall visits to these new websites.
There is no arguing that websites encourage user participation through social networking and content generation. Over the last two years, market share of U.S. visits to the top 20 participatory websites has grown from 3% of all U.S. Internet visits for the week ending June 18, 2005 to over 15.5% for the week ending June 16, 2007; a growth rate of 416%. How much of this growth is attributable to the act of uploading user content versus viewing that same content?
Read the full report and find out more about this dynamic new space.
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