| Theme Parks Top US Travel Destinations for July |
Internet Users Search for Vacations Close to Home
Hitwise announced that during the peak month for Internet traffic to travel websites, US Internet users were searching for theme parks close to home. The natural seasonal peak in visits to Travel websites occurs each July and Hitwise Search Intelligence data reveals that during the busy summer travel season, all but one of the top 10 most searched for travel destinations was a theme park.
The search terms "disneyland", "six flags" and "cedar point" topped the list of the most searched for destinations sending visits to Travel websites. All of the top ten destinations were domestic and "las vegas" was the only top 10 destination search term that was not a theme park.
To view the rest of this article, please click here.
Note - data is based on the percentage of US searches sending traffic to Travel websites from the Hitwise sample of 10 million users for the four weeks ending July 28, 2007.
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| 1. |
Disneyland |
56 |
| 2. |
six flags |
58 |
| 3. |
Cedar point |
64 |
| 4. |
las vegas |
68 |
| 5. |
disney world |
72 |
| 6. |
hershey park |
76 |
| 7. |
wisconsin dells |
89 |
| 8. |
universal studios |
92 |
| 9. |
Dollywood |
96 |
| 10. |
Kings island |
114 |
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| “back to school” |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 1,403 search terms containing the term "back to school" for the 4 weeks ending August 11, 2007. The results are ordered based on the volume of searches from across all major search engines. After typing in the term "back to school," traffic went to Kids Health, Yahoo! and ABC Teach.
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|
| 1. |
back to school |
5.69 |
| 2. |
back to school bargains |
3.13 |
| 3. |
back to school sales |
1.25 |
| 4. |
back to school bulletin boards |
1.11 |
| 5. |
back to school supplies |
1.11 |
| 6. |
back to school bulletin board ideas |
1.01 |
| 7. |
back to school activities |
0.96 |
| 8. |
back to school fashion |
0.91 |
| 9. |
back to school clothes sales at mall of america |
0.72 |
| 10. |
back to school clothes hairstyles |
0.72 |
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| Mattel – www.mattel.com |
Position for week ending 28th July :15,157
Position for week ending 04th August : 464
Positions jumped: 14,693
Since news of the Mattel's Fisher Price product recall of toys with lead paint hazard, Mattel website has moved up 14,693 positions among all websites visited by US Internet users (week ending August 4, 2007). The top three search terms sending traffic to the Mattel website were 'fisher price recall,' 'mattel' and 'www.service.mattel.com'. The most popular websites visited after Mattel.com, excluding Email and Chat websites, were http://store.mattel.com, Recalls.gov, Google, CPSC and Fisher Price - International
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| Shopping and Classifieds – Department Stores |
This category includes sites that offer a wide range of goods. If a site sells goods across more than 50% of the Hitwise shopping categories, then it is deemed a department store. This category includes both online and offline department stores.
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|
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| 99.0% |
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of traffic to this category was directed at domestic sites.
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|
|
| 1. |
Computers and Internet |
46.62% |
| 2. |
Shopping and Classifieds |
32.41% |
| 3. |
Search Engines |
27.50% |
| 4. |
Department Stores |
9.98% |
| 5. |
Email Services |
9.23% |
| 6. |
Auctions |
5.89% |
| 7. |
Entertainment |
5.48% |
| 8. |
Business and Finance |
5.25% |
| 9. |
Rewards and Directories |
4.61% |
| 10. |
Net Communities and Chat |
4.24% |
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|
|
| 1. |
Shopping and Classifieds |
43.77% |
| 2. |
Computers and Internet |
23.74% |
| 3. |
Department Stores |
15.97% |
| 4. |
Business and Finance |
10.62% |
| 5. |
Search Engines |
8.72% |
| 6. |
Entertainment |
7.80% |
| 7. |
Auctions |
5.00% |
| 8. |
Lifestyle |
4.80% |
| 9. |
Net Communities and Chat |
4.44% |
| 10. |
Email Services |
4.28% |
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| Stephanie Meyer and the Reverse Tipping Point |
August 11, 2007 - Bill Tancer
We've written several blog posts about finding the "tipping point" for bands and musical artists using Hitwise data (see here). Heather Hopkins our VP of Research first discovered this phenomenon here.
I wasn't surprised when I read this article (subscription required) in the Wall Street Journal yesterday that suggested that a relatively new young-adult author, Stephanie Meyer, may offer readers an alternative to the now finished Harry Potter series. I wasn't surprised because we've seen Stephanie Meyer's site popularity increase substantially, rising to the #5 position (of 800 sites) in our Entertainment - Books category.
To view the rest of this article, please click here.
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