Hitwise     

United States Newsletter - September, 2007

Specific to this issue:
 
Fred Thompson the Top Visited Candidate Last Week
Hitwise announced that Republican presidential candidate Fred Thompson's website, www.fred08.com, was the most visited website among all presidential candidates for the week ending September 8, 2007. Fred08.com received 34 percent of US visits amongst all the presidential candidate websites for that week.

Barack Obama's website, www.barackobama.com, received 13.49 percent of US visits for last week, the second most visits among all candidates. Following Obama's website was Republican candidate Ron Paul's website www.ronpaul2008.com, which received 12.88 percent of visits.

Visitors to Fred Thompson's site were primarily Male (65.56 percent) and older (40.28 percent being 55 or older) during the four weeks ending September 8, 2007. Of all traffic to Fred08.com, 10.86 percent of it came from Tennessee online users.

To view the rest of this article, please click here.

Note - the Hitwise data is based on a custom category of websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. For the full list of candidates please visit: http://www.hitwise.com/political-data-center/key-candidates.php

Top Presidential Candidate Websites Visited Based on US Market Share of Visits for the week ending 09/08/2007
  Rank Candidate Domain Market Share %
1. Fred Thompson www.fred08.com 34.73%
2. Barack Obama www.barackobama.com 13.49%
3. Ron Paul www.ronpaul2008.com 12.88%
4. Hillary Clinton www.hillaryclinton.com 10.38%
5. John Edwards www.johnedwards.com 6.52%


"credit" Search Term Analysis
Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 18,519 search terms containing the term "credit" for the 4 weeks ending September 15, 2007. The results are ordered based on the volume of searches from across all major search engines.
Most popular search terms containing the term “credit” 4 weeks ending 09/15/07
  Rank Search Term % of searches
1. free credit report 2.84
2. credit cards 1.57
3. credit report 0.77
4. navy federal credit union 0.71
5. bad credit loans 0.54
6. chase credit card 0.53
7. free credit reports 0.49
8. annual credit reports 0.44
9. capital one credit card 0.43
10. credit score 0.41
 

Academy of Television Arts and Sciences – www.emmys.com
Rank week ending - September 22, 2007 - 1,954
Rank week ending - September 15, 2007 - 12,913
Positions jumped - 10,959

Since the premiere of the 59th Annual Primetime Emmy Awards on September 16, The Academy of Television Arts and Sciences website has moved up 10,959 positions among all websites visited by U.S. Internet users (week ending September 22, 2007). The majority of visitors to the website were female (61%), aged 55+ (27%). The Claritas PRIZM NE segment with the highest representation of visitors was "Midlife Success" - these people are big fans of the latest technology, financial products, aerobic exercise and travel.

Business & Finance – Banks and Financial Institutions
This category features both banks and NBFIs, including all companies which offer banking, finance, leasing and loans. The data below is based on All sites » Weekly rankings for the week ending 09/22/2007 » Ranks by 'Visits'.
Business and Finance - Banks and Financial Institutions » All sites » Weekly rankings for the week ending 09/22/2007
  Rank Website
1. Bank of America Online Banking
2. Bank of America
3. Wells Fargo - Online Banking
4. Chase Online
5. Chase Investment Banking
6. Wells Fargo
7. Wachovia Online Services
8. Capital One USA
9. Citi Cards - Online Services
10. Wachovia
      
Local Competitiveness Index
99.4%
of traffic to this category was directed at domestic sites.
Top 10 Upstream Industries
1. Business and Finance 55.42%
2. Banks and Financial Institutions 50.31%
3. Computers and Internet 25.16%
4. Email Services 8.51%
5. Search Engines 7.57%
6. Portal Frontpages 5.22%
7. Shopping and Classifieds 4.19%
8. Net Communities and Chat 3.01%
9. Entertainment 2.84%
10. Stocks and Shares 2.27%

      
Top 10 Downstream Industries
1. Business and Finance 62.87%
2. Banks and Financial Institutions 57.66%
3. Computers and Internet 14.44%
4. Email Services 4.83%
5. Shopping and Classifieds 4.38%
6. Search Engines 3.16%
7. Portal Frontpages 3.15%
8. Entertainment 3.07%
9. Net Communities and Chat 2.37%
10. Stocks and Shares 1.68%



Finding Bargains Online
September 6, 2007 - Bill Tancer

If you've been asking yourself why you aren't rich or don't have more disposable income, perhaps the answer isn't about how much money you're making. Internet behavior appears to indicate that it may have more to do with how much you're saving.

The Web, with its wealth of information on almost any conceivable topic, has also become a resource for finding the best possible price on products ranging from high-end LCD televisions to cans of tuna. As pricing data becomes more prevalent on the net, Internet users get ever closer to perfect information. That information in turn reduces almost any consumer good to a commodity. Why wouldn't everyone search for the absolute lowest price on every purchase?

To view the rest of this article, please click here.


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