| NBC Show ‘Deal or No Deal’ the Most Visited Broadcast Network Television Show Website for Premiere Week |
Scripted Shows Claim Six of the Top 10 Visited Websites
Hitwise announced that the NBC's Deal or No Deal website was the most visited broadcast network television show website among a custom category of selected shows for the week ending September 29, 2007. More than 120 television show websites from the six leading broadcast networks were included in the custom category. Deal or No Deal received 15.46 percent of all US visits during the week in which many networks premiered their shows for the new television season.
The ABC show Dancing with the Stars website received the second largest percentage of US visits. Following Dancing with the Stars was NBC’s Heroes website that received 9.71 percent of visits and ABC’s Grey’s Anatomy website received 3.51 percent of visits. The FOX show, America’s Most Wanted website rounded out the top five visited shows receiving 2.70 percent of visits for the week ending September 29, 2007.
To view the rest of this article, please click here.
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| 1. |
NBC |
Deal or No Deal |
15.46% |
| 2. |
ABC |
Dancing With The Stars |
11.23% |
| 3. |
NBC |
Heroes |
9.71% |
| 4. |
ABC |
Grey’s Anatomy |
3.51% |
| 5. |
FOX |
America's Most Wanted |
2.70% |
| 6. |
NBC |
The Office |
2.26% |
| 7. |
ABC |
The Bachelor |
2.25% |
| 8. |
ABC |
Lost |
2.07% |
| 9. |
NBC |
Bionic Woman |
1.82% |
| 10. |
The CW |
Gossip Girl |
1.76% |
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| Search Term Analysis - “costume” |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 13,947 search terms containing the term "costume" for the 4 weeks ending October 20, 2007. The results are ordered based on the volume of searches from across all major search engines.
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|
| 1. |
halloween costume ideas |
3.11 |
| 2. |
halloween costume |
1.89 |
| 3. |
costume express |
0.60 |
| 4. |
costume ideas |
0.56 |
| 5. |
costume |
0.55 |
| 6. |
halloween costume stores |
0.25 |
| 7. |
hannah montana costume |
0.25 |
| 8. |
adult Halloween costume ideas |
0.22 |
| 9. |
sexy halloween costume |
0.22 |
| 10. |
master chief costume |
0.22 |
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| Chicago Marathon – www.chicagomarathon.com |
Rank week ending October 6, 2007 - 9,356
Rank week ending September 29, 2007 - 42,793
Positions jumped - 33,437
Prior to the start of the LaSalle Bank 30th Annual Chicago Marathon, the Chicago Marathon website moved up 33,437 positions among all websites visited by US Internet users (week ending October 6, 2007). The 26.2 mile race took place on October 7, and the winner was John Msuri Yuda for the males, and Kathy Butler for the females.
The majority of visitors to the website were male (67%) and aged 45-54 (30%). The MOSAIC™ USA Type with the highest representation of visitors to the website was "Urban Commuter Families" - upscale, college-educated households who enjoy leisure activities such as going to the theater or antique shows. They like to shop at stores like Home Depot, Lowe's and Pottery Barn.
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| Choosing Affiliate Partners by Identifying Sources of Traffic to Your Competitor’s Website |
By using Hitwise to chart upstream traffic to your competitors' websites, you can view the most popular websites that send visitors to your competitors, but not to you. For example, assume one of your competitors is www.walmart.com. Using Hitwise Clickstream reports, you can determine that among the most popular Rewards and Directory websites, traffic from Upromise.com is growing at the fastest rate, and brands you should consider partnering with include Nextag and Ebates. You can use this insight to determine the best partners for driving traffic to your website.
For Hitwise clients who would like to discuss this application further, please contact Hitwise
Customer Support, or visit the Hitwise University and review the Hitwise
Best Practice Review: Identify
Affiliate Partners.
To learn more about Hitwise clickstream data, download the Hitwise Clickstream
Product Fact Sheet.
The Walmart website received 2.47% of its traffic from websites in the Rewards and Directories industry for the week ending 10/20/2007. This was 1.20% below the average traffic received from the 'Rewards and Directories' industry (3.67%) by the 'Shopping and Classifieds' industry.
|
| 1. |
Yahoo! Shopping |
0.36% |
| 2. |
BizRate |
0.22% |
| 3. |
Shopzilla |
0.16% |
| 4. |
NexTag |
0.14% |
| 5. |
Ebates |
0.08% |
| 6. |
Upromise.com - Shop |
0.07% |
| 7. |
Smarter.com |
0.06% |
| 8. |
KeyCode |
0.06% |
| 9. |
Pronto |
0.05% |
| 10. |
Shopping.com |
0.05% |
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| Shopping and Classifieds – Apparel and Accessories |
This category includes businesses that sell clothing, apparel and accessories, both online and offline. The data below is based on All sites » Weekly rankings for the week ending 10/20/2007 » Ranks by 'Visits.'
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|
|
|
|
| 97.9% |
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of traffic to this category was directed at domestic sites.
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|
|
| 1. |
Computers and Internet |
53.11% |
| 2. |
Search Engines |
32.37% |
| 3. |
Shopping and Classifieds |
27.61% |
| 4. |
Apparel and Accessories |
13.58% |
| 5. |
Email Services |
10.32% |
| 6. |
Lifestyle |
8.45% |
| 7. |
Net Communities and Chat |
6.59% |
| 8. |
Fashion |
6.16% |
| 9. |
Rewards and Directories |
4.66% |
| 10. |
Entertainment |
3.87% |
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|
|
| 1. |
Shopping and Classifieds |
44.25% |
| 2. |
Apparel and Accessories |
24.94% |
| 3. |
Computers and Internet |
22.32% |
| 4. |
Lifestyle |
13.84% |
| 5. |
Fashion |
10.59% |
| 6. |
Search Engines |
8.56% |
| 7. |
Department Stores |
6.37% |
| 8. |
Business and Finance |
5.73% |
| 9. |
Net Communities and Chat |
5.28% |
| 10. |
Entertainment |
5.17% |
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| What Hispanic Women Want |
Using Hitwise Lifestyle, which incorporates MOSAIC™ USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three Shopping and Classifieds - Apparel and Accessories websites that attract Hispanic Women in the Latino Nuevo segment are eLuxury (www.eluxury.com), Guess Shop (shop.guess.com) and Bebe (www.bebe.com). Latino Nuevo consists of large households located in the barrios of states like Texas and California who live paycheck-to-paycheck, primarily as service workers and laborers, and enjoy traditional media, especially in a Spanish-language format. Lifestyle data is available on over 30,000 websites.
|
| 1. |
eLuxury |
www.eluxury.com |
18.43% |
1.00 |
| 2. |
Guess Shop |
shop.guess.com |
12.79% |
0.69 |
| 3. |
Bebe |
www.bebe.com |
11.67% |
0.63 |
| 4. |
WWE Shop |
www.wweshop.com |
11.13% |
0.60 |
| 5. |
Express Fashion |
www.expressfashion.com |
10.88% |
0.59 |
| 6. |
Anthropologie |
www.anthropologie.com |
9.70% |
0.53 |
| 7. |
Coach Leather |
www.coach.com |
8.60% |
0.47 |
| 8. |
ForplayCatalog.com |
www.forplaycatalog.com |
8.30% |
0.45 |
| 9. |
3 Wishes Lingerie |
www.3wisheslingerie.com |
6.74% |
0.37 |
| 10. |
Journeys.com |
www.journeys.com |
6.47% |
0.35 |
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| The Global Warming Learning Curve |
October 17, 2007 - Bill Tancer
Data discrepancies are fascinating. I was researching the topic of global warming and happened upon the results of a survey conducted in July by Yale University's School of Forestry & Environmental Studies addressing American opinions of global warming. According to the press release issued by the school, "Americans consider global warming an urgent threat." I didn't pause very long before diving quickly into our data to see if this urgent threat was reflected in the way we search. If, as the study claimed, "nearly half of Americans believe that global warming is either already having dangerous impacts on people around the world or will in the next 10 years," we have a funny way of showing it.
What we say (in surveys) and how we act (in this case, by searching on the Internet) show a very different story. Interest in global warming spiked at the beginning of this year, rising to three times its normal level on Feb. 1, 2007, coinciding with Al Gore's Nobel Peace Prize nomination. But since then, the volume of searches on "global warming" have dropped off precipitously to the lowest levels in the last year save for a brief recovery in advance of the actual award of the Nobel Peace Prize to Gore last week.
To view the rest of this article, please click here.
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