| Comparison Shopping Traffic Increases 56 Percent |
Baby Boomers Leading Demographic Driving Traffic to Shopping Websites;
Overall Visits to Hitwise U.S. Retail 100 Index Increased 13 Percent from 2006
Comparison shopping websites saw an increase in the online market share of visits last week compared to the same week in 2006. Online traffic to a custom category of leading comparison shopping websites increased 56 percent for the week ending November 3, 2007 compared to November 4, 2006.
Yahoo! Shopping received the highest market share of visits within the category at 20 percent, with their market share increasing 44 percent from the same week last year. Smarter.com and Bizrate followed with 15 and 14 percent, respectively.
To view the rest of this article, please click here.
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| Search Term Analysis - ‘thanksgiving’ |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 4,664 search terms containing the term 'thanksgiving' for the 4 weeks ending November 10, 2007. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
thanksgiving |
4.17 |
| 2. |
thanksgiving recipes |
2.60 |
| 3. |
thanksgiving 2007 |
1.94 |
| 4. |
thanksgiving crafts |
1.30 |
| 5. |
thanksgiving coloring pages |
1.14 |
| 6. |
thanksgiving screensavers |
0.79 |
| 7. |
thanksgiving pictures |
0.78 |
| 8. |
thanksgiving wallpaper |
0.74 |
| 9. |
thanksgiving day |
0.62 |
| 10. |
thanksgiving clip art |
0.51 |
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| Black Friday @ GottaDeal.com - www.blackfriday.gottadeal.com |
Rank week ending November 10, 2007 - 2,100
Rank week ending November 3, 2007 - 4,947
Positions jumped - 2,847
Two weeks prior to Black Friday, the Black Friday @ GottaDeal website moved up 2,847 positions among all websites visited by US Internet users (week ending November 10, 2007). Black Friday takes place on November 23 this year.
The majority of visitors to the website were female (65%) and users aged 25-34 (48%). The MOSAIC USA Type with the highest representation of visitors to the website was "Urban Commuter Families", comprising upscale, college-educated households who put in long hours as managers and professionals in retail, education and healthcare services. Considering themselves brand-loyal shoppers, they buy functional clothes over expensive clothes at stores like J.C. Penney and Sears. During their free time, they like to shop at stores like Home Depot, Lowe's and Pottery Barn.
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| Find New and Returning Visitors |
By using the New and Returning Visitors report within Hitwise Clickstream, you can determine the proportion of new versus repeat visitors that your partners, affiliates and search engines are sending to you or your competitors. For example, if you are looking to increase your customer base and your competitor is Home Depot (www.homedepot.com), using New and Returning Visitors, you will discover that 0.74% of visitors to Home Depot came from the MySpace website for the week ending 11/10/07. Of those, 62.91% were New Visitors.
This may sound like a small percentage, but given the volume of visitors to HomeDepot and MySpace, it's probably a large number of online consumers. Using this information, you can determine that MySpace could be a great website to partner with in order to redirect some of that traffic to your website instead of Home Depot. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this application further, please contact Hitwise
Customer Support, or visit the Hitwise University and review the New and Returning Visitors (Clickstream) FAQ.
To learn more about Hitwise Clickstream data, download the Hitwise Clickstream Product Fact Sheet.
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| 1. |
Google |
www.google.com |
13.58% |
71.49% |
113 |
| 2. |
Lowe's |
www.lowes.com |
7.25% |
69.19% |
109 |
| 3. |
Yahoo! Search |
search.yahoo.com |
3.83% |
65.86% |
104 |
| 4. |
MSN Search |
search.msn.com |
2.02% |
74.41% |
117 |
| 5. |
Yahoo! Mail |
mail.yahoo.com |
1.87% |
49.37% |
78 |
| 6. |
Yahoo! |
www.yahoo.com |
1.18% |
57.98% |
91 |
| 7. |
Windows Live Mail |
mail.live.com |
1.17% |
56.72% |
89 |
| 8. |
Sears.com |
www.sears.com |
1.11% |
72.06% |
114 |
| 9. |
Walmart |
www.walmart.com |
0.85% |
65.69% |
104 |
| 10. |
eBay |
www.ebay.com |
0.76% |
51.65% |
81 |
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| Where Online Do Sport-Minded Men in College Town Communities Shop? |
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Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three Shopping and Classifieds - Sport and Fitness websites that attract males aged 25-34 in the College Town Communities segment are: Steep And Cheap, NiceKicks and Nike iD. College Town Communities consists of recent graduates that live in low and high-rise apartments and have a footloose lifestyle. They are body-conscious individuals, love to travel, are early adopters and are price-sensitive shoppers who look out for sales at places like JCrew, Banana Republic and Gap. Lifestyle data is available on over 30,000 websites.
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| Shopping and Classifieds - Grocery and Alcohol |
This category includes the sites of grocery stores and supermarkets, as well as websites that facilitate the purchase of groceries and alcohol online. The data below is based on All sites » Weekly rankings for the week ending 11/17/2007 » Ranks by 'Visits'.
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| 98.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
47.81% |
| 2. |
Search Engines |
31.41% |
| 3. |
Shopping and Classifieds |
25.50% |
| 4. |
Grocery and Alcohol |
14.28% |
| 5. |
Email Services |
9.69% |
| 6. |
Food and Beverage |
6.40% |
| 7. |
Business and Finance |
5.13% |
| 8. |
Entertainment |
3.84% |
| 9. |
Brands and Manufacturers |
3.74% |
| 10. |
Rewards and Directories |
3.36% |
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| 1. |
Shopping and Classifieds |
33.37% |
| 2. |
Grocery and Alcohol |
20.31% |
| 3. |
Computers and Internet |
16.15% |
| 4. |
Business and Finance |
9.11% |
| 5. |
Food and Beverage |
8.43% |
| 6. |
Search Engines |
5.82% |
| 7. |
Entertainment |
4.67% |
| 8. |
Brands and Manufacturers |
4.43% |
| 9. |
Email Services |
3.99% |
| 10. |
Department Stores |
3.74% |
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| Wal-Mart “Secret” Sale Boosts Traffic |
Wal-Mart held a "secret" sale on Friday last week with (according to PC Magazine) "some big deals for tech enthusiasts". Typically holiday sales begin at Thanksgiving, but Wal-Mart launched its sale earlier than most other retailers and earlier than it has in the past.
Share of US Internet visits to Wal-Mart.com were up 26% last week compared with the week before and were up 6% compared with the same week last year. The Shopping and Classifieds category saw visits increase 4% last week, indicating that Wal-Mart comfortably outperformed the sector.
To view the rest of this article, please click here.
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