| Uggs Most Searched for Fashion Item in the US |
December 11, 2007 - Heather Hopkins
With the weather bringing a chill and holiday gift buying well under way, US Internet searches for "uggs" rose 64% last week. The term "uggs" showed up in my fast moving search terms report and ranked as the 5th fastest moving search term based on volume in the Shopping & Classifieds industry and Bill mentioned Uggs on his holiday shopping list. The term "uggs" ranked as the 158th most searched for query last week. It was the most searched for fashion item last week (second was "ugg boots" followed by "lingerie", "prom dresses" and "shoes").
Bill blogged on the Ugg boots phenomenon last year and found a healthy rise year-on-year in searches for Uggs from 2004. If the boots were so 2004 in 2005, what does that make them this year, retro? Analysis of search term data reveals that we are after cheap, kids, black, crochet and the slipper variety of Uggs.
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| Search Term Analysis - 'gift card' |
Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 726 search terms containing the term 'gift card' for the 4 weeks ending December 8, 2007. The results are ordered based on the volume of searches from across all major search engines.
The data below is based on the average percent of searches among a portfolio of terms for the Nintendo Wii that included - "wii", "nintendo wii", "wii console", "nintendo wii console" and "wii game system".
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| 1. |
visa gift card |
5.61 |
| 2. |
american express gift card |
3.04 |
| 3. |
itunes gift card |
1.96 |
| 4. |
gift card |
1.67 |
| 5. |
simon gift card |
0.88 |
| 6. |
starbucks gift card |
0.80 |
| 7. |
walmart gift card |
0.79 |
| 8. |
target gift card |
0.69 |
| 9. |
bank of america visa gift card |
0.69 |
| 10. |
american express gift card balance |
0.69 |
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| Spa Wish - www.spawish.com |
Rank week ending December 8, 2007 - 4,708
Rank week ending December 1, 2007 - 42,154
Positions jumped - 37,446
The Spa Wish website (www.spawish.com) moved up 37,446 positions among all websites visited by US Internet users for the week ending December 8, 2007.
The majority of visitors to the website were female (69%) and Internet users aged 55+ (25.41%), with Internet users aged 35-44 (25.19%) following closely behind. The MOSAIC USA Type with the highest representation of visitors to the website was "Urban Commuter Families" - upscale, college-educated households who put in long hours as managers and professionals in retail, education and healthcare services. These conservative households watch Fox News, the History Channel and the old movies on AMC and TMC. During their free time, they like to shop at stores like Home Depot, Lowe's and Pottery Barn.
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| Shopping and Classifieds - Toys and Hobbies |
This category includes sites that sell toys, as well as goods that cater to general hobbies. It incorporates both online and offline vendors. The data below is based on All sites » Weekly rankings for the week ending 12/15/2007 » Ranks by 'Visits'.
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| 96.5% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
45.95% |
| 2. |
Shopping and Classifieds |
32.22% |
| 3. |
Search Engines |
31.12% |
| 4. |
Toys and Hobbies |
12.27% |
| 5. |
Lifestyle |
10.07% |
| 6. |
Email Services |
8.06% |
| 7. |
Department Stores |
7.65% |
| 8. |
Childrens sites |
7.02% |
| 9. |
Entertainment |
6.56% |
| 10. |
Rewards and Directories |
4.47% |
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| 1. |
Shopping and Classifieds |
44.97% |
| 2. |
Computers and Internet |
19.39% |
| 3. |
Toys and Hobbies |
19.28% |
| 4. |
Lifestyle |
14.07% |
| 5. |
Department Stores |
11.89% |
| 6. |
Childrens sites |
10.29% |
| 7. |
Entertainment |
8.95% |
| 8. |
Search Engines |
7.91% |
| 9. |
Business and Finance |
6.30% |
| 10. |
Games |
4.78% |
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| What Rewards Do Women Seek? |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three Shopping and Classifieds - Rewards and Directories websites that attract women aged 25-34 in the Young Cosmopolitans segment are FatWallet.com, Deals2Buy and iGive. Young Cosmopolitans consists of households where many adults are under the age of 35 and earning above average incomes in fast-growing cities. Members of this household work hard and play hard. As consumers, they tend to frequent stores like Victoria's Secret, J. Crew and Bloomingdale's. Lifestyle data is available on over 30,000 websites.
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| 1. |
FatWallet.com |
www.fatwallet.com |
55.18% |
37.60% |
4.62% |
| 2. |
Deals2Buy |
www.deals2buy.com |
25.27% |
42.97% |
7.77% |
| 3. |
iGive |
www.igive.com |
73.37% |
27.65% |
3.86% |
| 4. |
FatWallet.com Forums |
www.fatwallet.com/forums |
51.17% |
22.40% |
5.18% |
| 5. |
Wells Fargo Rewards |
www.wellsfargorewards.com |
54.17% |
19.77% |
5.24% |
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