| Hallelujah Diet Tops "Diet" Searches |
Traffic to Dieting websites up 32% compared to previous year
With the New Year upon us, many Americans have turned to the Internet to help with the New Year's resolution of losing weight. According to Hitwise, the most searched for diet was the Hallelujah Diet for the week ending Dec. 29, 2007.
Other top 10 searches that contained the term diet for that week, included popular diets such as the South Beach Diet and the Diabetic Diet. For the same week in 2006 and 2005, the South Beach Diet and the Atkins Diet owned the #1 and #2 spot, respectively. Other diet searches included the Special K Diet, Cabbage Soup Diet and the Detox Diet.
To view the rest of this article, please click here.
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| 'superbowl' Search Term Analysis |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 651 search terms containing the term 'superbowl' for the 4 weeks ending January 5, 2008. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
superbowl 2008 |
9.98 |
| 2. |
superbowl |
8.70 |
| 3. |
2008 superbowl |
2.75 |
| 4. |
superbowl winners |
1.55 |
| 5. |
superbowl 2008 date |
1.19 |
| 6. |
superbowl tickets |
1.01 |
| 7. |
superbowl history |
0.92 |
| 8. |
superbowl date |
0.91 |
| 9. |
superbowl sunday 2008 |
0.83 |
| 10. |
superbowl.com |
0.83 |
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| Media Bistro - http://www.mediabistro.com |
Rank week ending January 5, 2008 - 1,742
Rank week ending December 29, 2007 - 9,372
Positions jumped - 7,630
The Media Bistro website moved up 7,630 positions among all websites visited by US Internet users (week ending January 5, 2008).
The majority of visitors to the website were female (59%) and Internet users aged 55+ (44%). The MOSAIC USA Type with the highest representation of visitors to the website was "Steadfast Conservatives" - consisting of households that tend to be white, high school-educated and middle class. During their free time, they like to engage in fishing, gardening, antiquing or doing needlework. They're likely to be brand loyal when they shop at favorite stores like J.C. Penney for clothes, Dick's Sporting Goods for outdoor gear and Jo-Ann for needlecrafts.
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| Understanding Competitors' Search Marketing Strategies with Paid and Organic Data |
By using Hitwise Search Intelligence™ and its Paid and Organic reports, you can identify which search terms competitors are focusing on for their paid as well as SEO strategies. For example, if one of your competitors is ToysRUs.com, using paid and organic data, you will discover that of all search traffic to ToysRUs.com, 30% was paid and 70% was organic for the four weeks ending 01/05/07. Additionally, you can reveal the paid and organic breakdown on specific search terms. For example, looking at the term ‘hannah montana,’ 61.90% of the traffic it sent to ToysRUs.com was paid and 38.10% of it was organic.
This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product update further, please contact Hitwise
Customer Support, or visit the Hitwise University and review
the
Hitwise Search Intelligence™ - Paid and Organic Search Terms - Client
FAQ.
To learn more about Hitwise data and Paid and Organic Reports, download the Hitwise
Search Intelligence Fact Sheet.
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| 1. |
toys r us |
23.64% |
29.71% |
70.29% |
| 2. |
toysrus |
8.80% |
24.60% |
75.40% |
| 3. |
babies r us |
4.81% |
24.76% |
75.24% |
| 4. |
toysrus.com |
3.37% |
13.12% |
86.88% |
| 5. |
www.toysrus.com |
1.82% |
12.77% |
87.23% |
| 6. |
toys r us.com |
1.80% |
43.31% |
56.69% |
| 7. |
babiesrus |
1.62% |
27.92% |
72.08% |
| 8. |
toy r us |
1.39% |
31.60% |
68.40% |
| 9. |
toyrus |
0.86% |
30.54% |
69.46% |
| 10. |
toys are us |
0.70% |
36.44% |
63.56% |
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| Shopping and Classifieds - Flowers and Gifts |
This category includes sites that provide flower sales and delivery, as well as sites that specialise in the sale of gifts. It incorporates both online and offline vendors. The date below is based on All sites » Weekly rankings for the week ending 01/05/2008 » Ranks by 'Visits'.
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| 98.4% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
58.23% |
| 2. |
Search Engines |
31.03% |
| 3. |
Shopping and Classifieds |
20.55% |
| 4. |
Email Services |
20.08% |
| 5. |
Rewards and Directories |
5.39% |
| 6. |
Lifestyle |
4.50% |
| 7. |
Flowers and Gifts |
3.99% |
| 8. |
Entertainment |
3.87% |
| 9. |
Business and Finance |
3.63% |
| 10. |
Social Networking and Forums |
2.80% |
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| 1. |
Shopping and Classifieds |
35.03% |
| 2. |
Computers and Internet |
24.58% |
| 3. |
Search Engines |
8.88% |
| 4. |
Entertainment |
8.55% |
| 5. |
Business and Finance |
7.78% |
| 6. |
Flowers and Gifts |
7.67% |
| 7. |
Lifestyle |
6.74% |
| 8. |
Department Stores |
5.46% |
| 9. |
Rewards and Directories |
5.23% |
| 10. |
Email Services |
4.70% |
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| Where Do Women Turn for Their Wellbeing? |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites that attract a specific segment within an industry. For example, the top three Health and Medical - Wellbeing websites that attract women aged 35-44 in the New Generation Activists segment were Obesity Help, Slim Fast and 5factordiet.com for the week ending 01/05/2008.
New Generation Activists consists of households where more than a third of households are under 35 years old, large majorities are single and they exercise regularly. Members of these households spend their free time socializing at night and frequent comedy clubs, health clubs, education courses and nightclubs. As consumers, they tend to frequent stores like Big Lots, Fashion Bug and Burlington Coat Factory. Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle, contact
Hitwise today!
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| 1. |
Obesity Help |
www.obesityhelp.com |
69.77% |
30.15% |
5.66% |
| 2. |
Slim Fast |
www.slim-fast.com |
76.39% |
14.39% |
6.29% |
| 3. |
5factordiet.com |
www.5factordiet.com |
80.80% |
27.52% |
2.55% |
| 4. |
Jillian Michaels |
www.jillianmichaels.com |
70.37% |
30.22% |
2.45% |
| 5. |
LifeScript.com |
www.lifescript.com |
67.04% |
18.56% |
4.01% |
| 6. |
Gaiam |
www.gaiam.com |
61.52% |
23.00% |
2.48% |
| 7. |
eDiets |
www.ediets.com |
70.59% |
20.91% |
2.28% |
| 8. |
The Biggest Loser Club |
www.biggestloserclub.com |
72.12% |
29.23% |
1.46% |
| 9. |
Prevention Magazine |
www.prevention.com |
73.40% |
27.85% |
1.39% |
| 10. |
QualityHealth.com |
www.qualityhealth.com |
73.14% |
19.97% |
1.79% |
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| Weather.com for sale - anyone looking to buy loyalty? |
January 4, 2008 - Heather Dougherty
Landmark Communications has announced the sale of The Weather Channel and the accompanying website Weather.com, which may be worth up to $5 billion (cited by The New York Times). Several media conglomerates will probably step up to the plate to acquire these valuable assets and quick glance at the online stats helps to put the price tag into perspective.
The online property is consistently the market leader within the weather category, capturing 36.7% of the total market share of visits in Dec. 2007. Weather.com was also the 2nd ranked site within the News & Media category during the same month.
To view the rest of this blog post, please click here.
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