| Hyundai, Paramount and GoDaddy See Big Traffic Spikes on Super Bowl Sunday |
Hitwise, announced the Super Bowl XLII advertiser websites with the largest increases in market share of visits on Super Bowl Sunday (Feb. 3, 2008) were Hyundai (www.hyundaigenesis.com), up 1450 percent versus Saturday, Feb. 2, 2008, Paramount's Ironman Movie (www.ironmanmovie.com), up 800 percent and GoDaddy.com, which increased 616 percent.
Several large advertisers within the Food and Beverage industry opted not to feature URLs in their advertisements, but still experienced lifts in traffic due to the strength of their brand and popularity of some of the advertisements. Anheuser-Busch's websites Budlight.com and Budweiser.com increased 100 percent and 25 percent on Sunday from the previous day, respectively. Both the Budweiser and Bud Light brands were advertised multiple times during the game without the inclusion of a URL.
To view the rest of this press release, please click here.
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| Search Term Analysis - 'valentine' |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 4,689 search terms containing the term 'valentine' for the 4 weeks ending February 2, 2008. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
bullet for my valentine |
1.55 |
| 2. |
valentine's day |
1.44 |
| 3. |
valentine |
0.98 |
| 4. |
valentine crafts |
0.91 |
| 5. |
valentine gifts |
0.87 |
| 6. |
valentine's day ideas |
0.63 |
| 7. |
valentine poems |
0.63 |
| 8. |
valentine's day gifts |
0.59 |
| 9. |
valentine coloring pages |
0.44 |
| 10. |
valentine ideas |
0.43 |
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| Understanding Competitors' Search Marketing Strategies with Gap Analysis |
By using Hitwise Search Intelligence™ Gap Analysis reports, you can identify the search terms that are working for your competitors, but missing from your search campaigns. For example, if you are Orbitz.com and one of your competitors is Priceline.com, by conducting a search terms gap analysis you will discover keywords that are currently driving more traffic to Priceline.com than to your own website. In the chart below, you can see that the top search terms, not including the Priceline brand, that drive more traffic to Priceline.com than Orbitz.com are kayak.com, 'philippines airline air fare' and 'alamocar rental' for the four weeks ending 02/16/08. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Search Intelligence™ Fact Sheet.
To learn more about Hitwise data and Search Terms Gap Analysis, download the Hitwise Search Intelligence™ Fact Sheet.
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| 1. |
kayak.com |
0.18% |
| 2. |
philippines airline air fare |
0.12% |
| 3. |
spirit.com |
0.12% |
| 4. |
wyndham vacation resorts |
0.10% |
| 5. |
www.priceline.com |
0.08% |
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| The Most Popular Sports Websites for Men |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three Sports websites that attract men aged 25-44 in the 'Getting By' segment were ProFootballTalk.com, EXTREMESKINS.com and Twinspires.com for the week ending 02/02/2008. The Getting By Mosaic Type consists of a financially challenged cluster of young high school-educated and mainly African-American households where the median income is lowest in the nation. Young people in this cluster are athletic and spend a lot of time playing sports such as football, baseball and basketball. As consumers, they tend to frequent discount clothiers, drug stores and sporting goods chains. Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle, contact Hitwise today!
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| 1. |
ProFootballTalk.com |
www.profootballtalk.com |
94.31% |
74.49% |
6.65% |
| 2. |
EXTREMESKINS.com |
www.extremeskins.com |
90.35% |
18.87% |
17.68% |
| 3. |
Twinspires.com |
www.twinspires.com |
91.08% |
43.01% |
3.02% |
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ESPNRadio.com |
espnradio.espn.go.com |
73.59% |
63.30% |
2.21% |
| 5. |
Marlin Firearms |
www.marlinfirearms.com |
57.60% |
48.79% |
2.52% |
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| Freddie Awards - www.freddieawards.com |
Rank week ending February 2, 2008 - 3,786
Rank week ending January 26, 2008 - 21,246
Positions jumped - 17,640
The Freddie Awards website moved up 17,640 positions among all websites visited by US Internet users (week ending February 2, 2008). The Freddie Awards website allows frequent travelers a chance to state their opinions about their favorite frequent travel programs. Voting ends February 29, 2008.
The majority of visitors to the Freddie Awards website were female (55%) and Internet users aged 55+ (63%). The MOSAIC USA Type with the highest representation of visitors to the website was 'Urban Commuter Families' consisting of households that tend to be college-educated and contain dual-income couples who put in long hours as professionals and managers. During their free time, they like to engage in fishing, gardening, antiquing or doing needlework. They're likely to be brand loyal when they shop and prefer functional clothes over designer labels, shopping at favorite stores like J.C. Penney and Sears. These conservative households watch Fox News, the History Channel and the old movies on AMC and TMC.
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| Business and Finance - Accountancy |
This category includes the websites of accountants, accountancy firms and taxation specialists. It also features products and services related to auditing, payroll, financial consulting, online tax preparation and electronic filing. The data below is based on All sites > Weekly rankings for the week ending 02/16/2008 > Ranks by 'Visits'.
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| 100.0% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Business and Finance |
54.73% |
| 2. |
Computers and Internet |
51.13% |
| 3. |
Accountancy |
37.59% |
| 4. |
Software |
22.64% |
| 5. |
Government |
12.93% |
| 6. |
Search Engines |
11.58% |
| 7. |
Business Information |
10.87% |
| 8. |
Federal |
10.75% |
| 9. |
Email Services |
8.91% |
| 10. |
Social Networking and Forums |
3.68% |
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| 1. |
Business and Finance |
62.05% |
| 2. |
Accountancy |
44.70% |
| 3. |
Computers and Internet |
28.04% |
| 4. |
Software |
10.36% |
| 5. |
Government |
9.77% |
| 6. |
Federal |
8.04% |
| 7. |
Business Information |
7.98% |
| 8. |
Search Engines |
5.04% |
| 9. |
Portal Frontpages |
4.41% |
| 10. |
Email Services |
4.30% |
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| Microsoft & Yahoo! Network Strengths |
February 1, 2008 - Heather Dougherty
Microsoft's offer to purchase Yahoo! raises many questions regarding the potential impact upon the industry overall. One area where the combined entity would have a particular strength is the availability of online display ad inventory throughout their network of properties. For the week ending Jan. 26th, 2008, the market share of all Internet visits for Yahoo! properties was 13.2% and 2.3% for MSN (for chart, please see Bill's blog post).
Each company exhibits strengths in attracting traffic to their front pages and delivering the traffic to other properties within their networks. The front page of Yahoo! (yahoo.com, ranked 4th in market share of visits among all categories) sends 65.78% of its downstream traffic (based upon the top 100 websites) to other Yahoo properties. For MSN (msn.com, ranked 8th in market share of visits among all categories), the front page sends 52.43% of its downstream traffic to other MSN properties. There is little overlap between the networks at this point - only 1.4% of the downstream traffic from yahoo.com visited an MSN property afterwards and 3.96% from msn.com visited a Yahoo! site.
To view the rest of this blog post, please click here.
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