| U.S. Visits to Question and Answer Websites Increased 118 Percent Year-over-Year |
Hitwise announced that the market share of U.S. visits to a custom category of Question and Answer websites has increased 118 percent for the week ending Mar. 15, 2008, compared to the same week in 2007. Over the past two years, U.S. visits to this category have increased 889 percent comparing Feb. 2008 versus Feb. 2006.
The most visited website within the Questions and Answers category last week was Yahoo! Answers (answers.yahoo.com), which received 74.05 percent of the market share of U.S. visits. Wiki.Answers.com was the second most visited website receiving 18.35 percent of visits, followed by Answerbag.com, which received 4.42 percent of visits. WikiAnswers, launched in June 2007 has seen its U.S. visits increase 125 percent comparing the week ending Jun. 9, 2007 versus Mar. 15, 2008.
To view the rest of this press release, please click here.
Note - the Hitwise data is based on a custom category of eight of the leading Answer websites ranked by U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which could be reported on separately.
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| 1. |
Yahoo! Answers |
answers.yahoo.com |
74.05% |
94.25% |
-21% |
| 2. |
WikiAnswers |
wiki.answers.com |
18.35% |
NA |
NA |
| 3. |
Answerbag |
www.answerbag.com |
4.51% |
2.46% |
83% |
| 4. |
Ask MetaFilter |
ask.metafilter.com |
1.80% |
1.88% |
-4% |
| 5. |
Askville |
www.askville.com |
0.85% |
0.20% |
316% |
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| The Great Walk To Beijing |
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In April 2008, Olivia Newton John will be joined by international stars and cancer survivors to walk 228kms along the Great Wall of China in just 21 days. This event will raise funds for a world-first cancer center which will treat the mind, body and spirit of cancer patients. To sponsor a walker's steps, click below.
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| Search Analysis - 'spitzer' |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 1,353 search terms containing the term 'spitzer' for the 4 weeks ending March 22, 2008. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
spitzer |
10.72% |
| 2. |
eliot spitzer |
9.87% |
| 3. |
elliot spitzer |
5.89% |
| 4. |
silda spitzer |
3.44% |
| 5. |
gov. eliot spitzer |
1.75% |
| 6. |
governor spitzer |
1.30% |
| 7. |
spitzer call girl |
1.18% |
| 8. |
spitzer prostitute |
1.17% |
| 9. |
silda wall spitzer |
0.95% |
| 10. |
elliott spitzer |
0.83% |
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| NCAA Sports - www.ncaasports.com |
Rank week ending March 15, 2008: 4,917
Rank week ending March 8, 2008: 12,175
Positions jumped: 7,258
The NCAA Sports website moved up 7,258 positions among all websites visited by US Internet users (week ending March 15, 2008). Currently, March Madness is going on for the men's basketball teams competing for the NCAA championships.
The majority of visitors to the NCAA Sports website were male (62%) and aged 55+ (40%). The MOSAIC USA type with the highest representation of visitors to the website was 'Urban Commuter Families' consisting of households with dual-income couples who work long hours as professionals and managers in health care, retail and education services. They enjoy reading magazines like Reader's Digest, Family Circle and Good Housekeeping. Members of this group are conservative investors who prefer to put their money to work in CDs, US savings bonds and tax-sheltered annuities.
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| Identifying All Key Players in a Niche Vertical Industry for Your Media Plan |
By using Hitwise Rankings, you can identify all potential partners who publish similar content, as Hitwise lists the top 1 million websites visited by Internet users across 160+ industries. For example, a food manufacturer such as Kraft may wish to review a comprehensive list of over 700 food reference websites for consideration in a media plan. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Best Practice Review: Online Media Planning.
To learn more about Hitwise data and Hitwise Rankings, download the Hitwise Rankings Fact Sheet.
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| The Most Popular Travel Websites for College Students |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three Travel - Destinations and Accommodation websites that attract men and women aged 18-24 in the 'Major University Towns' segment were Hilton Garden Inn, Visit Las Vegas and Mohegan Sun for the week ending 03/15/2008.
The Major University Towns Mosaic Type consists of households that are young and exuberant consumers, with an annual income almost 50 percent below the US average since most are just starting their first jobs. Their favorite activities include bar hopping, eating out, seeing movies and going to comedy clubs. Households here are twice as likely as average Americans to watch cable channels like MTV, Comedy Central, HBO and E! Entertainment. Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle, contact Hitwise today!
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| 1. |
Hilton Garden Inn |
hiltongardeninn.hilton.com |
26.96% |
0.67% |
| 2. |
Visit Las Vegas |
www.visitlasvegas.com |
26.40% |
0.52% |
| 3. |
Mohegan Sun |
www.mohegansun.com |
6.67% |
1.93% |
| 4. |
Lonely Planet |
www.lonelyplanet.com |
12.02% |
0.68% |
| 5. |
Sandals - Online Booking Engine |
obe.sandals.com |
14.13% |
0.44% |
| 6. |
Resort Vacations To Go |
www.resortvacationstogo.com |
12.59% |
0.47% |
| 7. |
Booking.com |
www.booking.com |
8.66% |
0.64% |
| 8. |
Vegas |
www.vegas.com |
14.58% |
0.37% |
| 9. |
Starwood |
www.starwoodhotels.com |
15.43% |
0.31% |
| 10. |
Florida State Parks |
www.floridastateparks.org |
13.12% |
0.32% |
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| Yahoo! Buzz Catching up to Digg.com |
March 17, 2008 - Heather Hopkins
This morning I was interested to see the thread on Techmeme's homepage about the success so far of Yahoo! Buzz. The RedWriteWeb story provides statistics on traffic from Yahoo! Buzz to some of the publishers involved in the Beta. ReadWriteWeb claims that Yahoo! Buzz "spells trouble for Digg". What do the figures show?
I was amazed when I saw the following chart - Digg.com last week accounted for only 10% more traffic than Yahoo! Buzz to News and Media websites. To put this in context, Last week, Digg.com received a 75% larger share of US Internet visits. Despite being a much larger site, Digg sends only slightly more traffic to News and Media websites.
This morning I was interested to see the thread on Techmeme's homepage about the success so far of Yahoo! Buzz. The RedWriteWeb story provides statistics on traffic from Yahoo! Buzz to some of the publishers involved in the Beta. ReadWriteWeb claims that Yahoo! Buzz "spells trouble for Digg". What do the figures show?
I was amazed when I saw the following chart- Digg.com last week accounted for only 10% more traffic than Yahoo! Buzz to News and Media websites. To put this in context, Last week, Digg.com received a 75% larger share of US Internet visits. Despite being a much larger site, Digg sends only slightly more traffic to News and Media websites.
To view the rest of this blog post, please click here.
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