| U.S. Visits to YouTube Increased 32 Percent Year-over-Year |
Hitwise announced that for the month of March 2008, YouTube accounted for 73.18 percent of all U.S. visits among a custom category of 68 online video websites. MySpaceTV received the second highest percentage of visits with 9.21 percent followed by Google Video with 4.06 percent.
The Online Video category accounted for 1.09 percent of all U.S. Internet visits in March 2008, a decline of 7 percent compared to March 2007. Despite the decrease in U.S. visits, the amount of time spent on the websites increased 7 percent for the week ending April 5, 2008. Hulu.com, which came out of beta the week ending March 15, 2008, was the 22nd most visited website in the category for March 2008 receiving .22 percent of visits to the category.
To view the rest of this press release, please click here.
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| 1. |
YouTube |
www.youtube.com |
73.18% |
55.28% |
32% |
| 2. |
MySpaceTV |
www.myspacetv.com |
9.21% |
17.73% |
-48% |
| 3. |
Google Video |
video.google.com |
4.06% |
8.42% |
-52% |
| 4. |
Yahoo! Video |
video.search.yahoo.com |
2.16% |
2.63% |
-18% |
| 5. |
Break.com |
www.break.com |
1.82% |
1.57% |
16% |
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| Search Analysis - 'vacation' |
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Hitwise Search Intelligence data reveals the top 10 search terms from the complete list of 4,527 search terms containing the term 'vacation' for the 4 weeks ending April 12, 2008. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
vacation packages |
1.42% |
| 2. |
vacation rentals |
1.22% |
| 3. |
disney vacation |
0.78% |
| 4. |
vacation |
0.64% |
| 5. |
vacation deals |
0.44% |
| 6. |
armed forces vacation club |
0.35% |
| 7. |
las vegas vacation packages |
0.35% |
| 8. |
disney vacation packages |
0.33% |
| 9. |
orlando vacation store.com |
0.29% |
| 10. |
vacation ideas |
0.28% |
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| Paramount Parks - www.paramountparks.net |
Rank week ending April 12, 2008: 5,958
Rank week ending April 5, 2008: 7,428
Positions jumped: 1,470
The Paramount Parks website moved up 1,470 positions among all websites visited by US Internet users (week ending April 12, 2008) to number 79 in the Hitwise Travel Destinations and Accommodation industry.
The most popular search terms driving traffic to Paramount Parks were 'kings domain' and 'carowinds'. The majority of visitors to the website were female (56%) and aged 35-44 (38%). The MOSAIC USA Type with the highest representation of visitors to the website was 'Prime Middle America' - consisting of predominantly white, dual-income households that hold well-paying blue-collar and white-collar jobs in transportation, manufacturing and public administration. They enjoy leisure activities like playing cards and board games as well as outdoor pursuits such as fishing, biking and swimming at a lake. They're traditionalists who enjoy reading established magazines such as Woman's World, Field & Stream and Parents.
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| The Great Walk To Beijing |
In April 2008, Olivia Newton John will be joined by international stars and cancer survivors to walk 228kms along the Great Wall of China in just 21 days. This event will raise funds for a world-first cancer center which will treat the mind, body and spirit of cancer patients. To sponsor a walker's steps, click below.
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| Using Hitwise Clickstream to Relaunch Your Website |
By using Hitwise Clickstream reports for your website relaunch or refinement, you can prioritize content to add to your website by analyzing downstream traffic from your website and highlighting content your consumers are looking for, but may not be finding on your website. Furthermore, you can identify affiliate partners that are working for competitors that might also be good sources of traffic to the website. For example, FAO Schwarz is attempting to identify affiliate partners that work for their competitor KB Toys. By utilizing Hitwise Clickstream reports, FAO Schwarz will see that the
top ten sources of traffic to KB Toys for the week ending 04/12/08 included TOYS 'R' US - USA, Google and eBay.
FAO Schwarz can use this for comparison purposes to evaluate success at attracting visits from search engines, price comparison websites and other sources. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise
Customer Support, or visit the Hitwise University and review the Using Hitwise to Relaunch your Website white paper.
To learn more about Hitwise data and Hitwise Clickstream, download the Hitwise
Clickstream Fact Sheet.
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| 1. |
TOYS 'R' US - USA |
11.69% |
| 2. |
Google |
8.63% |
| 3. |
eBay |
7.32% |
| 4. |
Walmart |
6.32% |
| 5. |
Yahoo! Mail |
5.20% |
| 6. |
Yahoo! Search |
4.60% |
| 7. |
Windows Live Mail |
4.46% |
| 8. |
BizRate |
3.47% |
| 9. |
Amazon.com |
2.97% |
| 10. |
Pinching Your Pennies |
1.53% |
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| The Most Popular Cruises Websites for Upscale Suburbanites |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three Travel - Cruises websites that attracted men and women aged 45-54 in the 'Upscale Suburbanites' segment were Cruise Critic Message Boards, Holland America and Travelzoo Cruises for the week ending 04/05/2008. The Upscale Suburbanites Mosaic Type consists of mostly Asian and white households that live in older homes and luxury condominiums close to in-town jobs. They tend to shop at stores like Crate & Barrel, Saks Fifth Avenue and Bloomingdale's. They also donate often to environmental causes, political groups and public broadcasting. Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle, contact Hitwise today!
|
| 1. |
Cruise Critic Message Boards |
messages.cruisecritic.com |
100.00% |
34.59% |
3.81% |
| 2. |
Holland America |
www.hollandamerica.com |
100.00% |
15.50% |
3.18% |
| 3. |
Travelzoo Cruises |
cruises.travelzoo.com |
100.00% |
26.71% |
1.54% |
| 4. |
Cruise Critic |
www.cruisecritic.com |
100.00% |
25.87% |
1.46% |
| 5. |
Princess Cruises |
www.princess.com |
100.00% |
19.22% |
1.47% |
| 6. |
Carnival.com FunPass |
funpass.carnival.com |
100.00% |
24.28% |
0.99% |
| 7. |
Cruises.com |
www.cruises.com |
100.00% |
23.92% |
0.92% |
| 8. |
Cruise.com |
www.cruise.com |
100.00% |
19.98% |
0.97% |
| 9. |
CruiseDeals.com |
www.cruisedeals.com |
100.00% |
19.77% |
0.86% |
| 10. |
Norwegian Cruise Line |
www.ncl.com |
100.00% |
15.98% |
1.06% |
| 11. |
Cruises Only |
www.cruisesonly.com |
100.00% |
17.26% |
0.92% |
| 12. |
Celebrity Cruises |
www.celebrity.com |
100.00% |
29.80% |
0.45% |
| 13. |
VacationsToGo.com |
www.vacationstogo.com |
100.00% |
18.57% |
0.71% |
| 14. |
Disney Cruise Line |
disneycruise.disney.go.com |
100.00% |
13.65% |
0.61% |
| 15. |
Hotwire.com Cruises |
cruises.hotwire.com |
100.00% |
20.32% |
0.40% |
| 16. |
Carnival Cruise Lines |
www.carnival.com |
100.00% |
21.49% |
0.30% |
| 17. |
Orbitz Cruises |
cruises.orbitz.com |
100.00% |
14.43% |
0.39% |
| 18. |
Royal Caribbean International |
www.royalcaribbean.com |
100.00% |
20.87% |
0.23% |
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| Coachella Traffic Turning to Ticketmaster as Festival Draws Near |
April 11, 2008 - Heather Dougherty
On Wednesday, everyone that is heading out to the Coachella Valley Music & Arts Festival in two weeks received the news of a surprise addition to the line-up - Prince. Coachella is always surrounded by rumors about the line-up and potential to almost impossible reunions, such as The Smiths, before the official announcements are made in January. Every year, fans debate and dispel rumors regarding which bands & artists will play the festival out in Indio, CA on blogs, message boards, and MySpace. The promoters also always fuel the fire by waiting to add a big name or two in the weeks leading up to the event. I figured that the Prince announcement, which is fairly big news for the show, might drive a large spike in traffic to the official Coachella website, but the biggest jump still happens during the initial announcement for the majority of the lineup. The news has been covered by many blogs & news outlets, so that may have been enough confirmation for many planning or contemplating attending.
To view the rest of this blog post, please click here.
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