| Google Receives Nearly 68 Percent of U.S. Searches in April 2008 |
Hitwise announced that Google accounted for 67.90 percent of all U.S. searches in the four weeks ending April 26, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.28, 6.26 and 4.17 percent respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of U.S. searches.
View the rest of this press release here.
Note: Data is based on four week rolling periods (ending 4/26/08, 3/29/08, 4/28/07) from the Hitwise sample of 10 million US Internet users.
* - includes executed searches on Live.com and MSN Search.
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| 1. |
www.google.com |
67.90% |
67.25% |
65.26% |
| 2. |
search.yahoo.com |
20.28% |
20.29% |
20.73% |
| 3. |
search.msn.com |
6.26%* |
6.65%* |
8.46%* |
| 4. |
www.ask.com |
4.17% |
4.09% |
3.69% |
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| ‘cheap’ |
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 16,329 search terms containing the term 'cheap' for the 4 weeks ending May 10, 2008. The results are ordered based on the volume of searches from across all major search engines.
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| 1. |
cheap tickets |
3.49% |
| 2. |
cheap airline tickets |
2.28% |
| 3. |
cheap flights |
2.22% |
| 4. |
cheap gas |
1.79% |
| 5. |
cheap hotels |
0.94% |
| 6. |
cheap tickets.com |
0.90% |
| 7. |
cheap airfare |
0.84% |
| 8. |
cheap prom dresses |
0.39% |
| 9. |
cheap plane tickets |
0.37% |
| 10. |
cheap ticket |
0.36% |
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| LasVegas.com – www.lasvegas.com |
Rank week ending May 10, 2008: 5,245
Rank week ending May 3, 2008: 7,618
Positions jumped: 2,373
The LasVegas.com website moved up 2,373 positions among All Categories of websites visited by US Internet users and ranked number 70 in the Hitwise Travel - Destinations and Accommodation industry the week ending May 10, 2008. Of the website's total upstream traffic, 60% consisted of new visitors. Websites that sent the most traffic to LasVegas.com were Google, shop.lasvegas.com and MSN.
The majority of visitors to the website were male (52%) and aged 45-54 (26%). The MOSAIC USA Type with the highest representation of visitors to the website was "Urban Commuter Families" - consisting of households that tend to be college-educated and contain dual-income couples who put in long hours as professionals and managers. During their free time, they like to engage in gardening, bird-watching or antiquing and they prefer functional clothes over designer labels, such as J.C. Penney and Sears. These conservative households watch Fox News, the History Channel and the old movies on AMC and TMC.
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| Travel – Destinations and Accommodation |
| This category contains websites of accommodation providers, such as hotels and hotel chains, along with locality guides and tourist locations. Also included are sites that facilitate the online booking of accommodation, including third-party websites that provide bookings for a range of providers. |
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| 89.6% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
52.99% |
| 2. |
Search Engines |
41.93% |
| 3. |
Travel |
24.39% |
| 4. |
Destinations and Accommodation |
15.76% |
| 5. |
Email Services |
5.44% |
| 6. |
Agencies |
4.65% |
| 7. |
Business and Finance |
4.48% |
| 8. |
Entertainment |
4.09% |
| 9. |
Shopping and Classifieds |
3.04% |
| 10. |
Social Networking and Forums |
2.99% |
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|
|
| 1. |
Travel |
41.75% |
| 2. |
Destinations and Accommodation |
25.36% |
| 3. |
Computers and Internet |
15.46% |
| 4. |
Agencies |
8.30% |
| 5. |
Business and Finance |
7.99% |
| 6. |
Entertainment |
6.24% |
| 7. |
Search Engines |
6.18% |
| 8. |
Shopping and Classifieds |
4.55% |
| 9. |
Lifestyle |
3.01% |
| 10. |
Social Networking and Forums |
2.92% |
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| Using Hitwise Search Intelligence™ to Protect and Manage Your Brand Online |
By using Hitwise Search Intelligence™ to Protect and Manage Your Brand Online, you can identify the threats to your brand posed by competitive search marketing activities, and how to make the most of the insights revealed by search term data. For example, Orbitz (www.orbitz.com) is attempting to identify websites that receive traffic from searches for its brand. Hitwise Search Intelligence™ reveals that the top websites receiving traffic from the search term 'orbitz' other than the Orbitz website included CheapoAir.com, Yahoo! and Travelocity for the week ending 05/10/08. Orbitz can use this to quantify the amount of traffic lost to competitors or affiliates bidding on its brand within search engines. This insight is invaluable for gaining a competitive edge over your direct competitors.
Register for the Protect Your Brand Online webinar.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Manage Your Brand Online with Search Best Practice Review.
To learn more about Hitwise data and Hitwise Search Intelligence™, download the Hitwise Search Intelligence™ Fact Sheet.
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| The Most Popular Music Websites for Aspiring Hispania |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites within an industry that attract a specific segment. For example, the top three Music websites that attracted the largest volume of men and women aged 18-24 in the "Aspiring Hispania" segment were Last FM, LyricsReg and Live Daily for the week ending 05/10/2008. The Aspiring Hispania Mosaic Type consists of young, single and married Hispanic households earning lower-middle-class incomes. They lack discretionary income to spend on many leisure activities, but they do enjoy playing sports like basketball, baseball and soccer. They listen to a mix of urban contemporary and Mexican and Spanish music on their compact car radios. Hitwise Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle, contact Hitwise.
|
| 1. |
Last FM |
www.last.fm |
100.00% |
17.63% |
9.86% |
| 2. |
LyricsReg |
www.lyricsreg.com |
100.00% |
32.68% |
4.99% |
| 3. |
Live Daily |
www.livedaily.com |
100.00% |
4.80% |
21.57% |
| 4. |
Lyrics Times |
www.lyricstime.com |
100.00% |
30.13% |
3.18% |
| 5. |
SongMeanings |
www.songmeanings.net |
100.00% |
46.34% |
2.04% |
| 6. |
Warner Bros Online |
www.warnerbros.com |
100.00% |
43.00% |
2.17% |
| 7. |
LyricsTop.com |
www.lyricstop.com |
100.00% |
17.64% |
4.89% |
| 8. |
Lyrics Search Engine |
www.lyrics.astraweb.com |
100.00% |
28.44% |
3.03% |
| 9. |
LetsSingIt.com |
www.letssingit.com |
100.00% |
40.85% |
2.09% |
| 10. |
Just Some Lyrics |
www.justsomelyrics.com |
100.00% |
42.64% |
1.82% |
| 11. |
AllHipHop.com |
www.allhiphop.com |
100.00% |
53.72% |
1.40% |
| 12. |
Anysonglyrics.com |
www.anysonglyrics.com |
100.00% |
25.33% |
2.78% |
| 13. |
Seek Lyrics |
www.seeklyrics.com |
100.00% |
33.49% |
2.06% |
| 14. |
MetroLyrics |
www.metrolyrics.com |
100.00% |
34.03% |
1.95% |
| 15. |
Lyrics007.com |
www.lyrics007.com |
100.00% |
35.37% |
1.81% |
| 16. |
CompleteAlbumLyrics.com |
www.completealbumlyrics.com |
100.00% |
27.80% |
2.30% |
| 17. |
Lyrics Download |
www.lyricsdownload.com |
100.00% |
23.09% |
2.70% |
| 18. |
KOvideo.net |
www.kovideo.net |
100.00% |
34.19% |
1.79% |
| 19. |
AlltheLyrics.com |
www.allthelyrics.com |
100.00% |
31.28% |
1.88% |
| 20. |
Billboard.com |
www.billboard.com |
100.00% |
22.94% |
2.43% |
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| Gizmodo & Engadget - Rival Gadget Blogs Compared |
May 15, 2008 - Heather Hopkins
A few weeks ago Wired did a great article on the competition between Gizmodo and Engadget. I've been meaning to do a post on the popular gadget blogs ever since.
Last week, Engadget attracted a 6 times larger share of US Internet visits than Gizmodo. I should point out here that we are tracking website visits. This means we are not reporting on readers that consume content via feed readers (i.e. Bloglines or Netvibes). Engadget ranked 3,645 among All Categories of websites last week and Gizmodo ranked 25,519. Among Blogs and Personal Websites, Engadget ranked 44 and Gizmodo 289.
View the rest of this blog post here.
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