| U.S. Visits to Coupon Websites Increase 56 Percent from 2007 |
Hitwise announced that the weekly share of U.S. visits to a custom category of coupon websites have increased 56 percent for the week ending June 7, 2008, as compared to the same week last year. Coupons.com received the largest market share of visits within the category at 29 percent, with its market share increasing 190 percent from the same week last year. Coupon Mountain and Eversave followed with 14 and 6 percent, respectively.
Search engines accounted for 20 percent of the traffic referred to coupon sites and among the top 250 search terms driving traffic to the coupon websites, 60 percent of the search queries include a specific retailer brand or branded product. The remaining queries were split between generic searches for terms such as 'grocery coupons' and 'promo codes' and navigation by the names of coupon websites.
To view the rest of this press release, please click here.
|
| 1. |
Generic Coupons |
20.40% |
| 2. |
Navigational |
19.20% |
| 3. |
Specific Brands |
60.40% |
|
|
|
 |
|
|
| 'where' |
|
Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 26,810 search terms containing the term 'where' for the 4 weeks ending June 7, 2008. The results are ordered based on the volume of searches from across all major search engines.
|
|
| 1. |
where is my stimulus check |
0.60% |
| 2. |
where's my stimulus payment |
0.56% |
| 3. |
where's my refund |
0.17% |
| 4. |
where is my stimulus payment |
0.17% |
| 5. |
where's my stimulus check |
0.16% |
| 6. |
where is my refund |
0.16% |
| 7. |
where is my rebate check |
0.13% |
| 8. |
where is my stimulus check? |
0.09% |
| 9. |
where is my stimulus check tax return |
0.08% |
| 10. |
definition of aids and where it came from |
0.07% |
|
|
|
|
|
|
|
|
| CheapCarribean.com – www.cheapcarribean.com |
Rank week ending June 14, 2008: 2,917
Rank week ending June 7, 2008: 6,024
Positions jumped: 3,107
The CheapCarribean.com website moved up 3,107 positions among All Categories of websites visited by US Internet users and was ranked number 26 in the Hitwise Travel - Agencies industry the week ending June 14, 2008. Of the website's total upstream traffic, 69% consisted of new visitors. Websites sending the most traffic to CheapCarribean.com that week included Travelzoo Vacations, Windows Live Mail and Yahoo! Mail.
The majority of visitors to the website were female (57%) and aged 55+ (35%). The MOSAIC USA Type with the highest representation of visitors to the website was "Urban Commuter Families" - consisting of households that tend to be college-educated and contain dual-income couples who put in long hours as professionals and managers. During their free time, they like to engage in gardening, bird-watching or antiquing and they prefer functional clothes over designer labels, such as J.C. Penney and Sears. These conservative households pick up traditional general interest magazines at the supermarket, enjoying Reader's Digest, Family Circle and Good Housekeeping.
|
| 'Sports - Basketball' |
| This category encompasses all websites related to basketball. The data below is based on All sites » Weekly rankings for the week ending 06/14/2008 » Ranks by 'Visits'. |
|
|
|
|
|
| 99.2% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Sports |
45.98% |
| 2. |
Computers and Internet |
41.67% |
| 3. |
Portal Frontpages |
21.12% |
| 4. |
Entertainment |
17.05% |
| 5. |
Television |
12.86% |
| 6. |
Basketball |
10.92% |
| 7. |
Search Engines |
9.63% |
| 8. |
Social Networking and Forums |
7.24% |
| 9. |
News and Media |
4.05% |
| 10. |
Email Services |
3.22% |
|
|
|
|
| 1. |
Sports |
46.40% |
| 2. |
Computers and Internet |
24.61% |
| 3. |
Basketball |
19.77% |
| 4. |
Entertainment |
18.79% |
| 5. |
Social Networking and Forums |
9.20% |
| 6. |
Television |
7.95% |
| 7. |
News and Media |
7.72% |
| 8. |
Search Engines |
5.54% |
| 9. |
Shopping and Classifieds |
5.29% |
| 10. |
Portal Frontpages |
4.83% |
|
|
|
| Find Your Competitors’ New and Returning Visitors |
By using the Hitwise Clickstream New and Returning Visitors report, you can determine the proportion of new versus repeat visitors that search engines as well as your partners and affiliates are sending to you or your competitors. For example, if you are looking to increase your customer base and your competitor is Barnes & Noble, using "New and Returning Visitors," you will discover that 1.91% of visitors to www.barnesandnoble.com came from the MySpace website for the week ending 06/14/08. Of those, 54.89% were 'New' visitors. This may sound like a small percentage, but given the volume of visitors to Barnes & Noble and MySpace, it is probably a large number of online consumers. Using this information, you can determine that MySpace could be a great website to partner with in order to redirect some of that traffic to your website instead of Barnes & Noble. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise New and Returning Visitors - Client FAQ.
To learn more about Hitwise Clickstream data, download the Hitwise Clickstream Product Fact Sheet.
|
| The Most Popular Brand Websites for Suburban Women |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular websites in an industry that attract a specific segment. For example, the top three brand websites in the Shopping and Classifieds industry that attracted the largest volume of women from the Mosaic Type "New Suburbia Families" were Ann Taylor LOFT, Pottery Barn Kids and J. Crew for the week ending 06/14/2008.
New Suburbia Families consists of young couples with pre-school children in fast-growing, metro fringe communities mainly in the West and Southwest. These families participate in a number of team sports such as baseball, basketball and soccer, shuttling kids and gear to activities in their SUVs and minivans. They purchase electronics and clothing at retailers like Target, Best Buy and Wal-Mart. These families watch network sitcoms and reality shows as well as sports and entertainment on cable channels such as ESPN, MTV and Comedy Central.
Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle, contact Hitwise.
|
| 1. |
Ann Taylor LOFT |
www.anntaylorloft.com |
64.76% |
12.22% |
1 |
| 2. |
Designs By Sick |
www.designsbysick.com |
97.12% |
8.10% |
0.99 |
| 3. |
The Grocery Game |
www.thegrocerygame.com |
59.71% |
12.14% |
0.92 |
| 4. |
Box Tops for Education |
www.boxtops4education.com |
69.52% |
8.98% |
0.79 |
| 5. |
Etsy |
www.etsy.com |
75.51% |
7.72% |
0.74 |
| 6. |
Shop'n Chek |
www.shopnchekshopper.com |
88.19% |
6.17% |
0.69 |
| 7. |
Tennis Warehouse |
www.tennis-warehouse.com |
48.18% |
10.38% |
0.63 |
| 8. |
King Snake Classified Ads |
market.kingsnake.com |
64.83% |
7.69% |
0.63 |
| 9. |
Craig's List - Fayar |
fayar.craigslist.org |
36.28% |
13.35% |
0.61 |
| 10. |
Craig's List - Chambana |
chambana.craigslist.org |
29.37% |
16.30% |
0.61 |
| 11. |
Stampin' Up |
www.stampinup.com |
89.27% |
5.33% |
0.6 |
| 12. |
Craig's List - College Station |
collegestation.craigslist.org |
67.96% |
6.92% |
0.59 |
| 13. |
Pottery Barn Kids |
www.potterybarnkids.com |
53.62% |
8.69% |
0.59 |
| 14. |
classifieds.somd.com |
classifieds.somd.com |
51.16% |
8.95% |
0.58 |
| 15. |
J. Crew |
www.jcrew.com |
70.02% |
6.18% |
0.55 |
| 16. |
Abercrombie Kids |
www.abercrombiekids.com |
56.38% |
7.47% |
0.53 |
| 17. |
Embroidery Library |
www.emblibrary.com |
77.39% |
5.38% |
0.53 |
| 18. |
BizBuySell |
www.bizbuysell.com |
37.23% |
11.17% |
0.53 |
| 19. |
Coldwater Creek |
www.coldwatercreek.com |
72.42% |
5.70% |
0.52 |
| 20. |
TinyPrints.com |
www.tinyprints.com |
77.33% |
5.15% |
0.5 |
|
|
|
| Travel Category Paid & Organic Search Benchmarks |
June 17, 2008 - Heather Hopkins
In this second of two posts on the Travel report we issued last week, I wanted to share some findings from analysis we did on paid and organic traffic. In our analysis we noticed a huge difference in the ratio of paid and organic search traffic going to the various Travel sub-categories and to websites within those sub-categories.
Travel Agencies on average receive more of their search traffic from paid listings than do Transport or hotel websites. The top 10 Travel Agencies websites received an average of 48% of their search traffic from paid listings compared to 21% for the top 10 Transport websites and 31% for the top 10 hotel websites.
To view the rest of this blog post, please click here.
|
|
