| Diversity in Search Terms Marks Interest in New iPhone |
With the launch of the new iPhone, consumers are interested in more than just price, as shown in the diversity of search terms around the new iPhone. Among the top 200 search term suggestions for the iPhone (in the four weeks ending June 28, 2008) are branded searches (e.g. "iphone"), 3G, release date, iPhone applications, price, coverage plans, service providers and how to unlock the iPhone according to Hitwise.
For the first iPhone release, the majority of searches were centered on the price of the device. This year the new 3G version promotes the improved Internet access capabilities. Consumers are looking for information about the 3G network and its potential advantages. Among the top 10 search term queries for the iPhone, 3G was listed within three of the top 10 results. In addition to the release date and cost, searchers are also seeking a variety of applications for the iPhone, which is poised to increase after the launch of the App Store within iTunes.
View the rest of this press release.
Note: Results are based on the top 200 search term suggestion for the query "iphone" for the 4 weeks ending June 28, 2008
|
| 1. |
iphone |
15.94% |
New Release |
35% |
| 2. |
iphone 3g |
6.21% |
Brand only |
34% |
| 3. |
new iphone |
4.46% |
Apps/Software |
6% |
| 4. |
apple iphone |
2.87% |
News/Info |
5% |
| 5. |
3g iphone |
1.98% |
Price/Plans |
5% |
| 6. |
iphone 2 |
1.36% |
Provider |
3% |
| 7. |
the new iphone |
0.94% |
Size |
3% |
| 8. |
apple iphone 3g |
0.63% |
Unlock |
3% |
| 9. |
apple iphone 16gb |
0.59% |
Purchase |
2% |
| 10. |
free iphone |
0.40% |
Features |
1% |
|
|
|
 |
|
|
| ‘oil prices’ |
|
Hitwise Search Intelligence™ data reveals the top 9 from the complete list of 38 websites that received traffic from the search term 'oil prices' for the four weeks ending 07/05/08. The results are ordered based on their volume of traffic.
|
|
| 1. |
Bloomberg |
www.bloomberg.com |
38.24% |
| 2. |
Yahoo! News |
news.yahoo.com |
11.14% |
| 3. |
MSNBC |
www.msnbc.msn.com |
8.01% |
| 4. |
Google News |
news.google.com |
6.20% |
| 5. |
Yahoo! |
www.yahoo.com |
3.94% |
| 6. |
Oil-Price.Net |
www.oil-price.net |
3.90% |
| 7. |
Associated Press on Google |
ap.google.com |
2.98% |
| 8. |
My Yahoo! |
my.yahoo.com |
2.02% |
| 9. |
Google - AFP |
afp.google.com |
1.95% |
|
|
|
|
|
|
|
|
| NHL.com - www.nhl.com |
Rank week ending - 07/05/08 - 966
Rank week ending - 07/28/08 - 2,176
Positions jumped - 1,210
The NHL website moved up 1,210 positions among all websites visited by US Internet users during the week ending 07/05/08 to rank #44 in the Hitwise Sports industry. Of the website's total upstream traffic, 76% consisted of returning visitors. Websites that sent the most traffic to NHL.com were Google, MySpace and Pittsburgh Penguins.
The majority of visitors to the website were male (63%) and aged 18-24 (59%). The MOSAIC USA type with the highest representation of visitors to NHL.com was Steadfast Conservatives - a group consisting of high school-educated mature singles and couples living in middle-class urban blue-collar neighborhoods.
|
| Using Hitwise Lifestyle Data for Ad Spend Efficiency |
By using Hitwise Lifestyle data, marketers can ensure that their online marketing dollars are being spent directly on the target audience of their brand or product. For example, marketers wishing to target high-earning young families living in growth areas can profile the online habits of households in the Mosaic USA type New Suburbia Families. This key segment is likely to visit websites in the Hitwise Sports, Aviation and Lifestyle - Childrens Sites industries.
Marketers can then drill down to specific websites for niche advertising opportunities. The table below shows that in the Hitwise Lifestyle - Childrens Sites industry, Scouting.org attracts the highest percentage of traffic from New Suburbia Families, while Webkinz also attracts a significant volume of its traffic (6.05%) from this segment for the week ending 07/12/08. This insight is invaluable for gaining an edge over your direct competitors.
If you would like to discuss this application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Lifestyle - Mosaic USA - Client FAQ.
To learn more about Hitwise Lifestyle data, download the Hitwise Lifestyle Product Fact Sheet.
|
| 1. |
Webkinz |
www.webkinz.com |
6.05% |
1 |
1 |
| 2. |
Club Penguin |
www.clubpenguin.com |
8.38% |
0.33 |
0.46 |
| 3. |
Disney Online |
www.disney.com |
4.80% |
0.25 |
0.2 |
| 4. |
PBS Kids |
www.pbskids.org |
4.71% |
0.25 |
0.19 |
| 5. |
CartoonNetwork.com |
www.cartoonnetwork.com |
3.53% |
0.33 |
0.19 |
| 6. |
Nick (Nickelodeon) |
www.nick.com |
3.74% |
0.24 |
0.15 |
| 7. |
Neopets |
www.neopets.com |
2.64% |
0.31 |
0.14 |
| 8. |
LEGO Worlds |
www.lego.com |
8.36% |
0.083 |
0.11 |
| 9. |
NickJr.com |
www.nickjr.com |
6.53% |
0.1 |
0.11 |
| 10. |
Disney Channel |
disney.go.com/disneychannel |
3.24% |
0.2 |
0.1 |
|
|
|
| Lifestyle - Weddings |
This category contains websites which focus on wedding preparation, clothing, ceremonies and the honeymoon. The data below is based on All sites » Weekly rankings for the week ending 07/19/2008 » Ranks by 'Visits'.
|
|
|
|
|
|
| 99.0% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
58.23% |
| 2. |
Search Engines |
41.46% |
| 3. |
Shopping and Classifieds |
16.74% |
| 4. |
Lifestyle |
14.59% |
| 5. |
Weddings |
12.29% |
| 6. |
Email Services |
8.61% |
| 7. |
Social Networking and Forums |
5.39% |
| 8. |
Apparel and Accessories |
4.02% |
| 9. |
Department Stores |
3.73% |
| 10. |
Entertainment |
3.15% |
|
|
|
|
| 1. |
Shopping and Classifieds |
27.84% |
| 2. |
Lifestyle |
27.79% |
| 3. |
Computers and Internet |
22.56% |
| 4. |
Weddings |
22.38% |
| 5. |
Apparel and Accessories |
8.91% |
| 6. |
Search Engines |
8.02% |
| 7. |
Entertainment |
7.40% |
| 8. |
Social Networking and Forums |
6.47% |
| 9. |
Business and Finance |
4.24% |
| 10. |
Flowers and Gifts |
3.67% |
|
|
|
| Marketing Success in a Slowdown |
There's no hiding from the latest news and commentary on the declining state of the economy and the distinctly gloomy forecasts for the financial future. The new report from Experian Integrated Marketing, "Marketing Success in a Slowdown," reveals opportunities to benefit from these changing conditions, and provides practical advice on how to emerge from economic challenges ahead of your competitors.
Download a copy of this report, which includes analysis by Hitwise.
|
| The Most Popular Men’s Websites for Young African Men |
Using Hitwise Lifestyle - which incorporates MOSAIC USA, a leading household segmentation system - you can identify the most popular websites that attract a specific household segment in any industry. For example, the top three websites in the Hitwise Men's Sites industry that attracted the largest volume of men aged 18-34 in the African-American Neighborhoods segment were Heavy.com, AskMen.com and YMCA for the week ending 07/12/2008. The African-American Neighborhoods type consists of young working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments. These households in African-American Neighborhoods pursue an active and comfortable lifestyle, enjoying sports and the performing arts, despite their limited incomes.
To learn more about Hitwise Lifestyle, contact Hitwise.
|
| 1. |
Heavy.com |
www.heavy.com |
54.06% |
61.93% |
6.30% |
| 2. |
AskMen.com |
www.askmen.com |
60.86% |
51.48% |
6.23% |
| 3. |
YMCA (Young Men's Christian Association) |
www.ymca.net |
38.57% |
53.43% |
6.08% |
| 4. |
MSN Lifestyle: Men |
men.msn.com |
48.07% |
40.86% |
5.00% |
| 5. |
Men's Health |
www.menshealth.com |
62.87% |
36.51% |
3.67% |
| 6. |
Maxim Online |
www.maximonline.com |
67.11% |
46.69% |
1.64% |
| 7. |
WebMD Men's Health |
men.webmd.com |
53.99% |
34.86% |
2.12% |
| 8. |
Bullz-Eye.com |
www.bullz-eye.com |
72.37% |
33.19% |
1.42% |
|
|
|
| Google Properties Breakdown |
July 09, 2008 - Heather Hopkins
In response to comments in my post last week on Yahoo!'s property breakdown, I promised to share similar data for Google and MSN. Today I will pick on Google (earlier today I posted predictions for Google's next move post-Lively). This data is particularly relevant today after seeing Kevin Delaney's excellent article in the WSJ on Google's attempts to diversify its revenue streams.
It is no surprise to see that search dominates, accounting for 68.64% of visits to these 20 Google properties.
View the rest of this blog post.
|
|
