| Google Continues Ascent, Close to 71 Percent of U.S. Searches in July 2008 |
Google accounted for 70.77 percent of all U.S. searches in the four weeks ending July 26, 2008. Yahoo! Search, MSN Search and Ask.com each received 18.65, 5.36 and 3.53 percent respectively. The remaining 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.69 percent of U.S. searches.
View the rest of this press release.
Note: Data displayed in the table below is based on four week rolling periods (ending 7/26/2008, 6/28/2008, 7/28/2007 from the Hitwise sample of 10 million U.S. Internet users. * - includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com. Source: Hitwise
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| 1. |
www.google.com |
70.77% |
69.17% |
64.35% |
| 2. |
search.yahoo.com |
18.65% |
19.62% |
22.13% |
| 3. |
search.msn.com |
5.36%* |
5.46%* |
8.79%* |
| 4. |
www.ask.com |
3.53% |
4.05% |
3.21% |
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| Fast Moving Search Terms |
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Hitwise Search Intelligence™ data reveals the fastest-moving search terms among all industries. The results are ranked by largest increase for the week ending 08/09/2008 compared with the previous week.
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| 1. |
bernie mac |
| 2. |
olympics |
| 3. |
morgan freeman |
| 4. |
flat belly diet |
| 5. |
bernie mac death |
| 6. |
beijing 2008 olympic games |
| 7. |
sarcoidosis |
| 8. |
2008 olympics |
| 9. |
eva mendes |
| 10. |
pineapple express |
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| FatWallet.com – www.fatwallet.com |
Rank week ending 08/09/2008 - 1,929
Rank week ending 08/02/2008 - 2,900
Positions jumped - 971
The FatWallet website moved up 971 positions among all websites visited by US Internet users to rank #50 in the Hitwise Shopping and Classifieds - Rewards and Directories industry for the week ending 08/09/08. Of the website's total upstream traffic, 73% consisted of returning visitors.
The majority of visitors to the website for the four weeks ending 08/09/08 were female (51%) and aged 25-34 years (28%). Other websites with a similar demographic profile to that of FatWallet.com were MSN Shopping, Hulu and Stumble Upon.
The MOSAIC USA type with the highest representation of visitors to FatWallet.com was America's Wealthiest: containing dual-working couples who are early adopters of technology and use the Internet in a big way, logging on to shop, reserve airline tickets and collect financial information.
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| Maximize Your Search Marketing Investments with Paid and Organic Reports |
By using Hitwise Search Intelligence™ Paid and Organic Reports, you can identify which search terms competitors are focusing on for their paid and SEO strategies. For example, if one of your competitors is VerizonWireless.com, you can discover that out of all search traffic to their site, 47% was paid and 53% was organic for the four weeks ending 08/09/08.
Additionally, you can see the paid and organic breakdown on specific search terms. For example, looking at the term 'cell phones,' 87.90% of the traffic it sent to VerizonWireless.com was paid and 12.10% of it was organic. Given the volume of visits to VerizonWireless.com coming from this term and the paid versus organic breakdown, it is safe to assume it's a term that VerizonWireless.com invests a lot of money in. This insight is invaluable for gaining an edge over your direct competitors.
If you would like to discuss this product update further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Search Intelligence™ - Paid and Organic Search Terms - Client FAQ.
To learn more about Hitwise data and Paid and Organic Reports, download the Hitwise Search Intelligence Fact Sheet.
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| ‘Shopping and Classifieds - Ticketing’ |
This category contains sites which facilitate the sale of tickets to concerts, performances, events and cinemas. The data below is based on All sites » Weekly rankings for the week ending 08/16/2008 » Ranks by 'Visits'.
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| 99.4% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
42.57% |
| 2. |
Search Engines |
26.82% |
| 3. |
Entertainment |
21.52% |
| 4. |
Shopping and Classifieds |
14.66% |
| 5. |
Sports |
8.54% |
| 6. |
Movies |
7.32% |
| 7. |
Ticketing |
7.08% |
| 8. |
Social Networking and Forums |
6.48% |
| 9. |
Email Services |
6.31% |
| 10. |
Auctions |
3.53% |
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| 1. |
Computers and Internet |
29.04% |
| 2. |
Entertainment |
24.86% |
| 3. |
Shopping and Classifieds |
23.74% |
| 4. |
Ticketing |
15.73% |
| 5. |
Search Engines |
10.05% |
| 6. |
Business and Finance |
7.62% |
| 7. |
Social Networking and Forums |
7.51% |
| 8. |
Travel |
5.60% |
| 9. |
Sports |
5.16% |
| 10. |
Email Services |
5.13% |
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| Marketing Success in a Slowdown |
There's no hiding from daily news and comment on the state of the economy or the distinctly gloomy forecasts. Experian Integrated Marketing's new report, "Marketing Success in a Slowdown," discusses how there will be opportunities to benefit from the changing conditions, and provides practical advice to emerge ahead of your competition.
Download a copy of this report, which includes analysis by Hitwise.
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| The Most Popular Beauty Websites for Women |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific lifestyle segment. For example, the top three websites in the Hitwise Beauty industry that attracted the largest volume of women aged 35-44 in the Moderate Conventionalists segment for the week ending 08/09/2008 were Clinique, Dove and American Laser Center - Competition. The Moderate Conventionalists Type consists of middle-class singles and childless couples who live in modest homes and travel frequently for business and pleasure. They like to watch reality shows, sitcoms and evening animation and read a lot of gaming, celebrity and sports magazines, such as Entertainment Weekly, Us and Sports Illustrated.
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
Clinique |
www.clinique.com |
51.44% |
28.58% |
2.99% |
| 2. |
Dove |
www.dove.com |
72.30% |
29.44% |
1.80% |
| 3. |
American Laser Center - Competiton |
offer.americanlaser.com |
74.31% |
24.93% |
1.48% |
| 4. |
Nivea USA |
www.niveausa.com |
71.60% |
28.38% |
1.19% |
| 5. |
Total Beauty |
www.totalbeauty.com |
68.57% |
28.96% |
1.21% |
| 6. |
Miss Universe |
www.missuniverse.com |
41.14% |
19.70% |
2.37% |
| 7. |
Sephora |
www.sephora.com |
62.46% |
22.34% |
1.34% |
| 8. |
Avon |
www.avon.com |
77.50% |
22.08% |
1.07% |
| 9. |
Arbonne International |
www.arbonne.com |
53.77% |
36.65% |
0.88% |
| 10. |
Daily Makeover |
www.dailymakeover.com |
68.76% |
25.91% |
0.94% |
| 11. |
Skin Deep |
www.cosmeticsdatabase.com |
38.51% |
25.95% |
1.58% |
| 12. |
MyHairstyleSelector |
www.myhairstyleselector.com |
69.89% |
25.72% |
0.86% |
| 13. |
Sally Beauty Supply |
www.sallybeauty.com |
69.30% |
20.14% |
1.05% |
| 14. |
About.com - Beauty |
beauty.about.com |
57.72% |
24.47% |
1.00% |
| 15. |
Mary Kay |
www.marykay.com |
67.01% |
19.72% |
1.06% |
| 16. |
Bath & Body Works |
www.bathandbodyworks.com |
67.16% |
24.98% |
0.79% |
| 17. |
TheHairstyler.com |
www.thehairstyler.com |
58.16% |
26.06% |
0.87% |
| 18. |
Lancome USA |
www.lancome-usa.com |
74.12% |
20.36% |
0.82% |
| 19. |
Neutrogena |
www.neutrogena.com |
58.59% |
29.30% |
0.67% |
| 20. |
Dove on MSN |
www.dove.msn.com |
54.19% |
22.62% |
0.91% |
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| Beijing Bests Turin Online Lured by Portals |
August 13, 2008 - Heather Hopkins
Just after the opening ceremonies, on 10th August 2008, traffic to Sports websites reached their second highest peak of the year. The most popular Olympics destination online last week was Yahoo! Olympics followed by NBCOlympics.com. It seems that most consumers were lured to Olympics content from portals rather than searching for it directly. Last week, Yahoo! Olympics received 68% of its traffic from Yahoo! and 8% from Yahoo! Sports. Similarly, NBCOlympics.com received 26% of its traffic from MSN.com as a result of prominent placement on the MSN.com homepage.
The 2008 Olympics are set to be very popular online. Last week visits to NBCOlympics.com were 171% higher than the opening weekend for the Turin Winter Games in 2006 (week ending February 11, 2006). (Yahoo! Olympics did not rank the week of the Turin opening in 2006).
View the rest of this blog post.
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