| Google Receives 71 Percent of U.S. Searches in August 2008 |
Google accounted for 71.01 percent of all U.S. searches in the four weeks ending August 28, 2008, Hitwise announced today. Yahoo! Search, MSN Search and Ask.com each received 18.26, 5.32 and 3.45 percent respectively. The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.95 percent of U.S. searches.
View the rest of this press release.
Note: Data is based on four week rolling periods (ending 8/30/08, 7/26/08, 9/1/07 from the Hitwise sample of 10 million US Internet users. * - includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com.
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| 1. |
www.google.com |
71.01% |
70.77% |
64.03% |
| 2. |
search.yahoo.com |
18.26% |
18.65% |
22.89% |
| 3. |
search.msn.com |
5.32%* |
5.36%* |
7.98%* |
| 4. |
www.ask.com |
3.45% |
3.53% |
3.50% |
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| Fast Moving Search Terms to TVGuide.com |
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Hitwise Search Intelligence™ data reveals the top fast moving search terms for TVGuide.com. The results are ranked by largest increase for the week ending 09/06/08 versus the previous week.
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| 1. |
two and a half men |
| 2. |
swingtown |
| 3. |
angelsgate |
| 4. |
phelps photos |
| 5. |
valerie bertonelli |
| 6. |
tv guide |
| 7. |
meerkat photo |
| 8. |
fall 2008 television schedule |
| 9. |
phineas and ferb |
| 10. |
recap of last season of that 70’s show |
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| Stand Up To Cancer - www.standup2cancer.org |
Rank week ending - 09/06/08 - 3,284
Rank week ending - 08/30/08 - 26,526
Positions jumped - 23,242
The Stand Up To Cancer website moved up 23,242 positions among all websites visited by US Internet users to rank #3,284 among all industries for the week ending 09/06/08. Of the website's total upstream traffic, 95% consisted of new visitors.
The majority of visitors to the website were female (59%) and aged 55+ years (26%) for the four weeks ending 09/06/08. Other websites with a similar demographic profile to that of Stand Up To Cancer were Shop.com, Barnes & Noble and Sears. The MOSAIC USA Type with the highest representation of visitors to the Stand Up To Cancer website was Steadfast Conservatives, consisting of high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods.
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| Websites Like Mine - Finding Online Advertising Partners Based on Demographic Match |
The new Hitwise Demographic Site Match report allows you to find websites that attract visitors who closely match your own website's audience profile, enabling you to increase visits from target customers by partnering with these similar sites. You can also view websites that match the demographic profile of your competitors in order to understand their existing and potential online strengths.
For example, if you are a retailer looking to increase your customer base and your competitor is Home Depot, using the Demographic Site Match report you will discover that the top five websites that have the 'best fit' audience profiles to Home Depot are Sears, Biz Rate, All Recipes, Cooks.com and Homegain. Using this information, you may determine that Homegain offers content syndication opportunities for your website.
You can also use the Demographic Site Match report to reveal competitors that have a strong overlap with your website's audience profile. For example, both Sears and Sam's Club have online audience profiles similar to that of Home Depot. This insight is invaluable in understanding your competitive position online.
If you would like to discuss this product update further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Demographic Site Match - Client FAQ.
To learn more about Hitwise Demographics, download the Hitwise Demographics Fact Sheet.
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| 1. |
Sears |
0.96 |
| 2. |
BizRate |
0.95 |
| 3. |
All Recipes |
0.95 |
| 4. |
Cooks.com |
0.94 |
| 5. |
Homegain |
0.94 |
| 6. |
Fat Loss 4 Idiots |
0.94 |
| 7. |
AutoTrader.com |
0.94 |
| 8. |
Shopzilla |
0.94 |
| 9. |
Oriental Trading Company |
0.94 |
| 10. |
WebMD |
0.94 |
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| Health and Medical - Wellbeing |
| This category features sites related to aspects of healthy living and lifestyle, including exercise, eating, wellbeing. The data below is based on All sites » Weekly rankings for the week ending 09/13/2008 » Ranks by 'Visits'.
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| 97.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
58.57% |
| 2. |
Search Engines |
29.91% |
| 3. |
Email Services |
14.32% |
| 4. |
Health and Medical |
9.41% |
| 5. |
Portal Frontpages |
6.60% |
| 6. |
Entertainment |
6.30% |
| 7. |
Social Networking and Forums |
6.22% |
| 8. |
Wellbeing |
5.13% |
| 9. |
Shopping and Classifieds |
4.92% |
| 10. |
News and Media |
4.70% |
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| 1. |
Computers and Internet |
29.58% |
| 2. |
Health and Medical |
16.17% |
| 3. |
Shopping and Classifieds |
9.99% |
| 4. |
Wellbeing |
9.48% |
| 5. |
Search Engines |
8.73% |
| 6. |
Social Networking and Forums |
8.66% |
| 7. |
Entertainment |
8.15% |
| 8. |
Lifestyle |
6.79% |
| 9. |
Business and Finance |
6.34% |
| 10. |
News and Media |
5.27% |
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| The Most Popular Health Insurance Websites for Men |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites that attract a specific segment within an industry. For example, the top three websites in the Hitwise Health Insurance industry that attracted the largest volume of men aged 25-34 in the Affluent Suburbia Group were EyeMed, Intermountain Healthcare and Vision Service Plan (VSP) for the week ending 09/06/08. The Affluent Suburbia Group consists of households that are mostly white, college educated and filled with Baby Boom parents and their children. With their managerial and executive positions paying six-figure-plus incomes, they enjoy the good life in fashionable houses outfitted with the latest technology. These are the Americans who drive luxury cars, belong to country clubs, travel abroad and relax by golfing, sailing or skiing.
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
EyeMed |
www.eyemedvisioncare.com |
35.74% |
38.71% |
24.58% |
| 2. |
Intermountain Healthcare |
www.intermountainhealthcare.org |
39.98% |
26.41% |
27.25% |
| 3. |
Vision Service Plan (VSP) |
www.vsp.com |
46.09% |
27.74% |
16.32% |
| 4. |
Blue Shield of California |
www.blueshieldca.com |
59.84% |
18.92% |
16.80% |
| 5. |
MyUHC.com |
www.myuhc.com |
46.75% |
20.80% |
15.92% |
| 6. |
Blue Cross and Blue Shield of Illinois |
www.bcbsil.com |
38.60% |
27.66% |
14.31% |
| 7. |
United Healthcare |
www.unitedhealthcare.com |
41.10% |
24.17% |
13.62% |
| 8. |
Anthem |
www.anthem.com |
50.39% |
16.95% |
14.20% |
| 9. |
Aetna |
www.aetna.com |
42.74% |
16.48% |
16.60% |
| 10. |
myCIGNA |
my.cigna.com |
43.26% |
15.66% |
17.13% |
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| Back to the Books and Seasonal Impact on Web Traffic |
September 10, 2008 - Heather Hopkins
As students return to school, there are some predictable changes in Internet traffic as well as some clear differences with last year. I looked at category traffic levels for all of the parent categories that we track at Hitwise along with some of the larger sub-categories (Search Engines, Social Networking and Forums and Email). The analysis provides insight into online seasonality as well as some changes as a result of the election, hurricanes and the economy.
View the rest of this blog post.
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