| Facebook Visits Up 50 Percent Year Over Year |
MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites. The market share of U.S. visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year.
View the rest of this press release.
Note - data is based on a custom category of 56 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
|
| 1. |
MySpace |
www.myspace.com |
67.54% |
68.23% |
75.04% |
-10% |
| 2. |
Facebook |
www.facebook.com |
20.56% |
19.48% |
13.68% |
50% |
| 3. |
myYearbook |
www.myyearbook.com |
1.65% |
1.58% |
0.46% |
256% |
| 4. |
Tagged |
www.tagged.com |
1.53% |
1.35% |
0.62% |
147% |
| 5. |
Bebo |
www.bebo.com |
0.94% |
1.13% |
1.38% |
-32% |
|
|
|
 |
|
|
| Fast Moving Search Terms to All Categories |
|
Hitwise Search Intelligence™ data reveals the top fast moving search terms for All Categories. The results are ranked by largest increase for the week ending 10/04/08 versus the previous week.
|
|
| 1. |
steve fossett |
| 2. |
elisabeth hasselbeck |
| 3. |
fdic’s failed bank list |
| 4. |
heather locklear |
| 5. |
guitars for sale |
| 6. |
bailout |
| 7. |
angelina jolie |
| 8. |
elisabeth hasselbeck news |
| 9. |
bailout bill |
| 10. |
vice presidential debate |
|
|
|
|
|
| CitiMortgage - www.citimortgage.com |
Rank week ending - 10/04/08 - 1,656
Rank week ending - 09/27/08 - 2,608
Positions jumped - 952
The CitiMortgage website moved up 952 positions among all websites visited by US Internet users to rank #1,656 within All Categories for the week ending 10/04/08. Of the website's total upstream traffic, 56% consisted of returning visitors.
The majority of visitors to the website were female (58%) and aged 35-44 years (30%) for the four weeks ending 10/04/08. The MOSAIC USA type with the highest representation of visitors to the CitiMortgage website was Steadfast Conservatives, consisting of high school-educated mature singles and couples living in middle-class urban blue-collar neighborhoods. During their free time, this group likes to engage in gardening, fishing or antiquing and they tend to be brand-loyal when they shop at favorite stores, such as J.C. Penney for clothes and Dick's Sporting Goods for outdoor gear. They consider television as a primary source of entertainment in their lives, and they have high rates for watching sitcoms, reality shows, daytime soaps and religious programs.
|
|
|
|
| Protect Your Brand Online Using Hitwise Search Intelligence™ |
By using Hitwise Search Intelligence™ to protect your brand online, you
can identify the threats to your brand posed by competitive search
marketing activities, and learn how to make the most of the insights
revealed by search terms data. For example, Orbitz is attempting to
identify websites that receive visits from searches for its brand. Through
utilizing Hitwise Search Intelligence™, Orbitz will see that the top
websites that have received traffic from the search term 'orbitz', other
than its own website, included Travelocity, MSN
and Smart Fares for the
four weeks ending 10/04/08. Orbitz can use this to measure the amount of
traffic lost to competitors or affiliates bidding on its brand within
search engines. This insight is invaluable for gaining an edge over your
direct competitors.
If you would like to discuss this product further, please contact
Customer Support,
or visit the
Hitwise University
and review the
Manage Your Brand Online with Search Best Practice Review.
To learn more about Hitwise data and Hitwise Search Intelligence™,
download the
Hitwise Search Intelligence™ Fact Sheet .
|
| Business and Finance - Employment and Training |
This category features online job databases, employment classified websites, employment agencies and human resource management services. It also includes any sites related to job seeking, vocational training and career development.
The data below is based on All sites » Weekly rankings for the week ending 10/11/2008 » Ranks by 'Visits'.
|
|
|
|
|
|
| 99.1% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
38.83% |
| 2. |
Business and Finance |
31.83% |
| 3. |
Business and Finance - Employment and Training |
25.98% |
| 4. |
Computers and Internet - Search Engines |
18.27% |
| 5. |
Computers and Internet - Email Services |
12.88% |
| 6. |
Government |
6.50% |
| 7. |
Shopping and Classifieds |
5.18% |
| 8. |
Government - State |
4.55% |
| 9. |
Computers and Internet - Portal Frontpages |
4.50% |
| 10. |
News and Media |
3.53% |
|
|
|
|
| 1. |
Business and Finance |
41.43% |
| 2. |
Business and Finance - Employment and Training |
35.05% |
| 3. |
Computers and Internet |
15.72% |
| 4. |
Government |
7.30% |
| 5. |
Shopping and Classifieds |
5.28% |
| 6. |
Computers and Internet - Search Engines |
5.26% |
| 7. |
Government - State |
5.20% |
| 8. |
Computers and Internet - Email Services |
3.11% |
| 9. |
News and Media |
3.08% |
| 10. |
Computers and Internet - Portal Frontpages |
3.07% |
|
|
|
| Online Segmentation Snapshot - The Most Popular Stocks and Shares Websites for 'Young Cosmopolitan' Men |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites that attract a specific segment within an industry. For example, the top three websites in the Hitwise Business & Finance - Stocks & Shares industry that attracted the largest volume of men in the Young Cosmopolitan group were Barron's - Blog, Investopedia.com - Community and TradeStation for the four weeks ending 10/04/2008. The Young Cosmopolitan Group consists of households that are mostly aged under 35 and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast-growing cities. Many hold fast-track jobs in finance, information services and the arts. As consumers, they patronize high-end stores like Bloomingdale's, J. Crew and Victoria's Secret.
To learn more about Hitwise Lifestyle, contact Hitwise.
|
| 1. |
Barron's - Blog |
blogs.barrons.com |
78.51% |
27.87% |
1.00 |
| 2. |
Investopedia.com - Community |
community.investopedia.com |
75.48% |
26.43% |
0.91 |
| 3. |
TradeStation |
www.tradestation.com |
81.92% |
20.58% |
0.77 |
| 4. |
Minyanville |
www.minyanville.com |
69.33% |
20.99% |
0.66 |
| 5. |
Medved Quote Tracker |
www.quotetracker.com |
73.36% |
19.20% |
0.64 |
| 6. |
SogoTrade |
www.sogotrade.com |
71.01% |
16.96% |
0.55 |
| 7. |
Pink Sheets |
www.pinksheets.com |
87.75% |
10.34% |
0.41 |
| 8. |
AASTOCKS.com |
www.aastocks.com |
80.87% |
10.49% |
0.39 |
| 9. |
PrudentBear.com |
www.prudentbear.com |
87.44% |
8.47% |
0.34 |
| 10. |
The Market Oracle |
www.marketoracle.co.uk |
67.26% |
9.87% |
0.30 |
|
|
|
| Search Data Reveals Opportunities and Overlaps for Chase and WaMu |
October 07, 2008 - Heather Hopkins
Chase recently acquired beleaguered bank Washington Mutual. An article on AdAge.com noted that this deal was very different from normal acquisitions because rather than waiting six or more months for the deal to close, the deal closed the day of the offer and Washington Mutual branches are already being rebranded. With little time for telephone surveys, the traditional means of doing brand research, this offers an excellent opportunity to look at online brand attributes and relative online brand strength to see what insight Internet usage data can offer.
Internet search data can be a terrific indicator of online brand strength. The following chart shows the share of US Internet searches for "chase", "wamu" and "washington mutual" on a weekly basis for the past three years.
View the rest of this blog post.
|
|
