| When Customers Search for Your Brand Online - What Do They Find? |
Marketers spend hundreds of millions of dollars developing their brands offline. How much of that spend is going to waste as brand names are hijacked online? The problem is enormous. More than 1 in 10 US Internet searches for leading brands is led away from the brand owner's website. Online businesses need to be aware of the extent of the problem and to understand the best ways to deal with threats.
This new report quantifies the extent of the risk to brands and provides specific recommendations to protect a brand online. Hitwise data and tools are used to illustrate brand analysis and specific examples are provided of how to use Hitwise to find and monitor companies trading on a brand.
To learn more about the new Hitwise Report, 'Protecting Your Brand Online', register here.
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| 'black friday' |
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Hitwise Search Intelligence™ data reveals the top websites from the complete list of 94 websites that received traffic from the search term 'black friday' for the 4 weeks ending November 8, 2008. The results are ordered based on the volume of traffic.
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| 1. |
BlackFriday.info |
www.blackfriday.info |
34.98% |
| 2. |
Black Friday Advertisements |
www.bfads.net |
14.07% |
| 3. |
Black Friday |
www.black-friday.net |
9.66% |
| 4. |
Black Friday Ads |
www.theblackfriday.com |
8.30% |
| 5. |
Black Friday @ GottaDeal |
www.blackfriday.gottadeal.com |
5.30% |
| 6. |
Wikipedia |
www.wikipedia.org |
2.70% |
| 7. |
BlackFriday.fm |
www.blackfriday.fm |
2.32% |
| 8. |
DealsPlus – Black Friday |
blackfriday.dealspl.us |
1.62% |
| 9. |
blackfriday.dealighted.com |
blackfriday.dealighted.com |
1.54% |
| 10. |
eBay |
www.ebay.com |
1.34% |
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| Movember - www.movember.com |
Rank week ending - November 8, 2008 - 100,076
Rank week ending - November 1, 2008 - 198,422
Positions jumped - 98,346
The Movember website moved up 98,346 positions among all websites visited by U.S. Internet users (week ending November 8, 2008) to rank number 100,076 among all categories. Movember aims to decrease the number of preventable male deaths by raising funds and creating awareness about prostate cancer among males age 25 to 40. During the month of Movember (formerly known as November), supporters grow moustaches and raise contributions for the charity
The top three websites sending traffic to Movember.com were www.mgcomics.com, MOVEMBER.org and Facebook. The top three websites visited after Movember were Movember Canada, Movember United States and Yahoo! Local.
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| Shopping and Classifieds - Apparel and Accessories |
This category includes businesses that sell clothing, apparel and accessories, both online and offline. The data below is based on All sites » Weekly rankings for the week ending 11/08/2008 » Ranks by 'Visits'.
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| 97.8% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
51.49% |
| 2. |
Computers and Internet - Search Engines |
31.28% |
| 3. |
Shopping and Classifieds |
29.21% |
| 4. |
Shopping and Classifieds - Apparel and Accessories |
13.96% |
| 5. |
Computers and Internet - Email Services |
10.89% |
| 6. |
Lifestyle |
9.50% |
| 7. |
Lifestyle - Fashion |
7.21% |
| 8. |
Computers and Internet - Social Networking and Forums |
5.94% |
| 9. |
Shopping and Classifieds - Rewards and Directories |
4.79% |
| 10. |
Entertainment |
4.01% |
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| 1. |
Shopping and Classifieds |
44.86% |
| 2. |
Shopping and Classifieds - Apparel and Accessories |
25.17% |
| 3. |
Computers and Internet |
22.03% |
| 4. |
Lifestyle |
16.10% |
| 5. |
Lifestyle - Fashion |
12.64% |
| 6. |
Computers and Internet - Search Engines |
8.35% |
| 7. |
Business and Finance |
7.02% |
| 8. |
Shopping and Classifieds - Department Stores |
6.61% |
| 9. |
Entertainment |
5.73% |
| 10. |
Computers and Internet - Social Networking and Forums |
5.46% |
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| The Most Popular Appliances and Electronics Websites for 'Status-Conscious Consumers' |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Appliances and Electronics category that attracted the largest volume of men and women aged 35-54 in the 'Status-Conscious Consumers' type were ZipZoomFly, Sony Style and GE Lighting for the 4 weeks ending 11/08/2008. The 'Status-Conscious Consumer' segment consists of mostly middle-aged Baby Boomer households living in suburban neighborhoods with well-paying jobs. They're willing to pay more for environmentally friendly products and to be among the first to own the latest PC, cell phone and DVD player. This segment is a loyal subscriber of news and celebrity magazines like Time, Newsweek and People.
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
ZipZoomFly.com |
www.zipzoomfly.com |
100.00% |
41.00% |
6.98% |
| 2. |
Sony Style |
www.sonystyle.com |
100.00% |
42.84% |
6.07% |
| 3. |
GE Lighting |
www.gelighting.com |
100.00% |
39.97% |
6.23% |
| 4. |
Audiogon |
www.audiogon.com |
100.00% |
60.94% |
3.59% |
| 5. |
eCost |
www.ecost.com |
100.00% |
55.57% |
3.17% |
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| Cruise Deals Searches Soar |
November 13, 2008 - Heather Hopkins
We on the Hitwise analyst team have been on the hunt for recession proof categories. Last week I thought I spotted another such category - Cruises. Visits to Cruises websites are up 7% year over year. However, further digging revealed that it isn't the category as a whole that is up but rather interest in "cruise deals" and "discount cruises".
Looking at the top ranked websites in the category, I noticed that, self described "clearinghouse for discount cruises", Vacations to Go received nearly one quarter of visits to Cruise websites last week. Traffic to Vacations to Go is up 36% year over year.
View the rest of this blog post.
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