| Fear, Uncertainty and What to Do - Using Competitive Intelligence in a Down Economy |
Marketers need to be smarter than ever before. Faced with a weak economy and intense competition, the battle for the shrinking wallet of the US consumer is fierce. Consumers are watching the stock market closely and Hitwise data confirms that visits to brokerage and financial news websites have reached record levels. In this challenging environment, how can real-time insight into the online behavior of millions of consumers help you protect and grow your business?
This report uses examples from the retail, finance and employment industries to illustrate how Hitwise can be used to understand consumer economic sentiment, analyze the impact upon your own industry and to find business opportunities in your category. The report also challenges some commonly held beliefs about a down economy and closes with a step-by-step guide to using Hitwise to protect and grow your business in a down economy.
To learn more about the new Hitwise Report, "Fear, Uncertainty and What to Do: Using Competitive Intelligence in a Down Economy," register here.
|
 |
|
|
| 'bailout' |
|
Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 610 search terms containing the term 'bailout' for the 4 weeks ending December 6, 2008. The results are ordered based on the volume of searches from across all major search engines.
|
|
| 1. |
credit card bailout news |
4.27% |
| 2. |
bailout |
3.64% |
| 3. |
auto bailout |
3.20% |
| 4. |
aig bailout |
2.35% |
| 5. |
gm bailout |
2.34% |
| 6. |
big 3 bailout |
2.29% |
| 7. |
automakers bailout |
1.83% |
| 8. |
citigroup bailout |
1.34% |
| 9. |
auto industry bailout |
1.10% |
| 10. |
mortgage bailout |
1.09% |
|
|
|
|
|
| Toys for Tots - www.toysfortots.org |
Rank week ending - December 6, 2008 - 6,168
Rank week ending - November 29, 2008 - 9,875
Positions jumped - 3,707
The Toys for Tots website moved up 3,707 positions among all websites visited by U.S. Internet users (week ending December 6, 2008) to rank number 6,168 among all categories. Of the website's total upstream traffic, 87.5% consisted of new visitors.
The top websites sending traffic to Toysfortots.org were Google and Yahoo! Search. The top websites visited after Toys for Tots were TOYS 'R' US - USA, Toys For Tots - Houston and Toys For Tots - Support. The majority of visitors to the website were female (71%) and aged 18-24 years (31%) for the four weeks ending 12/06/08. Other websites with a similar demographic profile to that of Toys for Tots were LimeWire, MySpace and Yahoo! Messenger.
|
|
|
|
| Understanding Competitors’ Search Marketing Strategies by Comparing to Your Site |
By using Hitwise Search Intelligence™ 'Compare With' Reports, you can identify the search terms that are missing from your search campaigns and working for your competitors. For example, if you are Orbitz.com and one of your competitors is Priceline.com, by conducting a search terms 'Compare With' report you will discover keywords that are currently driving more traffic to Priceline.com than Orbitz. In the chart below, you can see the top search terms, not including the Priceline brand, that drive more traffic to Priceline.com than Orbitz.com are 'enterprise car rental', 'hotels.com', 'cheap car rentals' and 'car rental deals' for the four weeks ending 12/06/08. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Search Intelligence™ Fact Sheet.
To learn more about Hitwise data and the Search Term Compare Tool, download the Hitwise Search Intelligence™ Fact Sheet.
|
| 1. |
enterprise car rental |
0.52% |
<0.0845% |
0.52% |
| 2. |
hotels.com |
0.34% |
<0.0845% |
0.34% |
| 3. |
cheap car rentals |
0.31% |
<0.0845% |
0.31% |
| 4. |
car rental deals |
0.40% |
0.10% |
0.30% |
| 5. |
cheap hotels.com |
0.25% |
<0.0845% |
0.25% |
| 6. |
budget car rental |
0.22% |
<0.0845% |
0.22% |
| 7. |
airplane tickets |
0.28% |
0.09% |
0.19% |
| 8. |
continental airlines |
0.19% |
<0.0845% |
0.19% |
| 9. |
cheap hotel |
0.17% |
<0.0845% |
0.17% |
| 10. |
cheap hotel rooms |
0.14% |
<0.0845% |
0.14% |
|
|
|
| Shopping and Classifieds - Rewards and Directories |
| This category includes directories and guides to retail businesses and shopping websites, plus sites offering shopping loyalty or reward programs and shopping incentives, such as vouchers, dockets and coupons. The data below is based on All sites » Weekly rankings for the week ending 12/13/2008 » Ranks by 'Visits'. |
|
|
|
|
|
| 98.6% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
52.16% |
| 2. |
Computers and Internet - Search Engines |
35.54% |
| 3. |
Shopping and Classifieds |
26.00% |
| 4. |
Shopping and Classifieds - Rewards and Directories |
11.57% |
| 5. |
Computers and Internet - Email Services |
6.57% |
| 6. |
Business and Finance |
5.02% |
| 7. |
Entertainment |
4.30% |
| 8. |
Shopping and Classifieds - Department Stores |
3.71% |
| 9. |
Computers and Internet - Portal Frontpages |
3.48% |
| 10. |
Computers and Internet - Social Networking and Forums |
3.25% |
|
|
|
|
| 1. |
Shopping and Classifieds |
54.22% |
| 2. |
Computers and Internet |
15.07% |
| 3. |
Shopping and Classifieds - Rewards and Directories |
14.91% |
| 4. |
Shopping and Classifieds - Department Stores |
10.97% |
| 5. |
Business and Finance |
7.00% |
| 6. |
Entertainment |
5.27% |
| 7. |
Shopping and Classifieds - Apparel and Accessories |
5.26% |
| 8. |
Computers and Internet - Search Engines |
5.10% |
| 9. |
Shopping and Classifieds - House and Garden |
4.76% |
| 10. |
Lifestyle |
4.68% |
|
|
|
|
|
|
| The Most Popular Employment Websites for Men |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Employment and Training category that attracted the largest volume of men aged 35-44 in the "Urban Grit" type were ChicagoJobs, CyberCoders and AllHealthCareJobs.com for the four weeks ending 12/06/2008. The Urban Grit segment consists of culturally mixed, working-class singles and single-parent households living in blue-collar neighborhoods in second-tier cities scattered around the country. Having to watch their budgets, they shop at discount stores such as K-Mart, Payless Shoes and Ross Dress for Less. Since their spending patterns are influenced by their children, they buy infant toys, electronic dolls and handheld video game devices.
To learn more about Hitwise Lifestyle, contact Hitwise.
|
| 1. |
ChicagoJobs |
www.chicagojobs.com |
27.67% |
50.33% |
4.80% |
| 2. |
CyberCoders |
www.cybercoders.com |
56.40% |
28.79% |
2.01% |
| 3. |
AllHealthCareJobs.com |
www.allhealthcarejobs.com |
37.48% |
31.50% |
1.98% |
| 4. |
FlipDog |
www.flipdog.com |
44.54% |
20.79% |
1.26% |
| 5. |
Recruiting Solutions International |
www.recruitingsolutions.net |
37.49% |
24.39% |
1.25% |
|
|
|
| Coupon traffic and searches continue to grow |
December 17, 2008 - Heather Dougherty
Amid the trying financial climate, consumers are still doing some holiday shopping, although in more moderation than last year. For the week ending Dec. 13, 2008, the market share of visits to the Retail 500 represented 4.28% of all internet visits, down 6% from the same week last year (week ending Dec. 15, 2007). The websites of the brick & mortar retailers were impacted the most again last week, with visits declining 8%, while visits to the web-only retail category were flat year-over-year. The real surprise is that the visits to comparison shopping tools have been down throughout the holiday season as compared to last year, a category that should be well-positioned to help shoppers save money. Instead, many are opting to seek out deals directly from the retailers on coupon websites, driving up the market share of visits 25% as compared to last year, while comparison shopping tools dropped 15% during the same time frame.
View the rest of this blog post.
|
|
