| Google Steady with 72 Percent of U.S. Searches in December 2008 |
Hitwise announced that Google accounted for 72.07 percent of all U.S. searches conducted in the four weeks ending Dec. 27, 2008. Yahoo! Search, MSN Search and Ask.com received 17.79 percent, 5.56 percent and 3.15 percent, respectively. The remaining 44 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.42 percent of U.S. searches.
Both MSN Search and Yahoo! Search saw increases of 2 percent and 1 percent, respectively, in December 2008 compared with November 2008. MSN Search has increased five months in a row now. For 2008 overall, Google accounted for 69.48 percent of all U.S searches, representing an 8 percent increase over 2007. Ask.com increased 1 percent in 2008 compared with 2007.
View the rest of this press release.
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| Fast Moving Search Terms to Travel Industry |
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Hitwise Search Intelligence™ data reveals the top fast moving search terms for the Travel industry. The results are ranked by largest increase for the week ending January 10, 2009 versus the previous week.
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| 1. |
google earth |
| 2. |
all inclusive vacation |
| 3. |
get directions |
| 4. |
resorts in morocco |
| 5. |
alaska bear skin rug |
| 6. |
hilton rewards program |
| 7. |
rental cars at phoenix |
| 8. |
map of mexico |
| 9. |
www.amtrak.com |
| 10. |
orbitz airline tickets |
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| American Airlines – www.aa.com |
Rank week ending - January 10, 2009 - 91
Rank week ending - January 3, 2009 - 317
Positions jumped - 226
The American Airlines website moved up 226 positions among all websites visited by U.S. Internet users (week ending January 10, 2009) to rank number 91 overall. Of the website's total traffic, 64 percent consisted of new visitors.
The top DMA® (Designated Marketed Areas) of visitors to American Airlines were New York, NY (9.65%) Chicago, IL (6.53%) and Miami-Ft.Lauderdale, FL (4.82%). The majority of visitors to the website were female (54%) and aged 55+ years (34%) for the four weeks ending 01/10/09. Other websites with a similar demographic profile to that of American Airlines were Citi - Account Online, Citi Credit Cards and Kayak.
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| Understanding Competitors’ Advertising Strategies by Comparing to Your Audience |
By using Hitwise Demographics and Lifestyle tools, you can identify the differences between your website's audience and your competitors, industries and overall online population. For example, if you are Priceline.com and your competitors is Orbitz.com, by conducting an audience 'Compare With' report you will compare the key differences between two websites. In the chart to the right, you can see how Priceline's audience profile differs from Orbitz by age. The representation index is highest for the 25-34 age bracket, where Priceline.com attracts 3.35% more of the audience than Orbitz.com with a share of 22.31% for the four weeks ending 01/10/2009. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss these products further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Demographics and Lifestyle Upgrade - Client FAQ.
To learn more about Hitwise data and Demographics and Lifestyle tools, request a Demographics or Lifestyle profile on your website or your competitor's.
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| Education |
| This category includes almost anything of an educational nature, including the websites of educational institutions, companies selling educational material, and reference sources. The data below is based on All sites » Weekly rankings for the week ending 01/17/2009 » Ranks by 'Visits'. |
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| 96.6% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
62.49% |
| 2. |
Computers and Internet - Search Engines |
47.94% |
| 3. |
Education |
14.76% |
| 4. |
Education - Institutions |
7.34% |
| 5. |
Education - Reference |
5.56% |
| 6. |
Computers and Internet - Social Networking and Forums |
5.35% |
| 7. |
Computers and Internet - Email Services |
5.17% |
| 8. |
Entertainment |
3.77% |
| 9. |
Business and Finance |
3.09% |
| 10. |
Computers and Internet - Portal Frontpages |
2.75% |
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| 1. |
Computers and Internet |
26.27% |
| 2. |
Education |
23.75% |
| 3. |
Education - Institutions |
10.86% |
| 4. |
Education - Reference |
9.07% |
| 5. |
Computers and Internet - Search Engines |
8.82% |
| 6. |
Entertainment |
7.55% |
| 7. |
Computers and Internet - Social Networking and Forums |
6.25% |
| 8. |
Computers and Internet - Email Services |
5.74% |
| 9. |
Business and Finance |
5.56% |
| 10. |
Shopping and Classifieds |
4.68% |
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| The Most Popular Wellbeing Websites for Women |
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Wellbeing category that attracted the largest volume of women aged 25-34 in the "Major University Towns" type were eDiets, BeachBody.com and Women's Health for the four weeks ending 01/10/2009. The Major University Towns segment consists of a mix of college educated households and dormitory students located in satellite cities that house sprawling universities, such as Madison, WI and Baton Rouge, LA. The households in Major University Towns tend to be young and exuberant consumers. They take care of their bodies as well as their minds, spending free time playing racquetball, lifting weights and jogging. In fact, these households are often on the go, whether it's relocating for work or traveling to both foreign and domestic destinations.
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
eDiets |
www.ediets.com |
63.51% |
43.11% |
0.85% |
| 2. |
BeachBody.com |
www.beachbody.com |
51.18% |
28.70% |
1.41% |
| 3. |
Women’sHealth |
www.womenshealthmag.com |
56.98% |
47.20% |
0.77% |
| 4. |
BeWell Stanford |
stanford.wellsphere.com |
53.25% |
25.04% |
1.45% |
| 5. |
The 50 Million Pound Challenge |
www.50millionpounds.com |
79.26% |
17.58% |
0.64% |
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| Twitter catches up to Digg |
January 20, 2009 - Heather Dougherty
Twitter has become a popular pastime for many who like to update their daily thoughts and activates, as well as for the voyeurs who just enjoy reading the tweets. Last week, the market share of visits to Twitter surpassed Digg for the first time since launch and was ranked #84 (one above Digg at #85) in the Computers and Internet category. A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation. One photo of the plane taken by Janis Krums, was viewed by many people via Twitter and was subsequently used across a number of traditional media outlets.
View the rest of this blog post.
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