| With Hulu, Older Audiences Lead the Way |
February 10, 2009 - Bill Tancer, GM of Global Research, Hitwise
In "Alec in Huluwood," Hulu.com's first-ever Super Bowl TV spot, Alec Baldwin describes how the streaming video site, a joint venture between NBC Universal and News Corp., will allow television to fully, finally succeed in turning our brains to mush.
It's debatable, of course, whether online episodes of "Family Guy" and "Colbert" rot our crania more, or faster, than quick-hit clips of dramatic chipmunks and skateboarding cats. But this much is clear: The two kinds of video owe their success to two very different demographic groups of viewers.
View the rest of this new weekly Hitwise Wall Street Journal post by Bill Tancer, GM of Global Research, Hitwise.
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| Fast Moving Search Terms for Sports Industry |
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Hitwise Search Intelligence™ data reveals the top fast moving search terms for the Sports industry. The results are ranked by largest increase for the week ending February 14, 2009 versus the previous week.
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| 1. |
jeremy lusk |
| 2. |
tiger woods daughter photo |
| 3. |
sports illustrated swimsuit |
| 4. |
cappers access |
| 5. |
bar refaeli |
| 6. |
www.nra.org |
| 7. |
sports insights |
| 8. |
lpga.com leaderboard |
| 9. |
mixed martial arts news |
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| Kay Jewelers - www.kay.com |
Rank week ending - February 7, 2009 - 1,593
Rank week ending - January 31, 2009 - 3,199
Positions jumped - 1,606
The Kay Jewelers website moved up 1,606 positions among all websites visited by U.S. Internet users (week ending February 7, 2009) to rank number 1,593 overall. Of the website's total traffic, 72 percent consisted of new visitors. The websites contributing traffic to Kay Jewelers that increased contribution compared to the previous week were: Yahoo! Mail, eBay and AOL Mail.
The top DMA® (Designated Marketed Areas) of visitors to Kay Jewelers were from New York, NY (5.82%), Dallas-Ft. Worth, TX (3.66%) and Philadelphia, PA (3.56%). The majority of visitors to the website were female (69%) and have a household income of 30-60K per year (39%) for the four weeks ending 02/07/09. Other websites with a similar demographic profile to that of Kay Jewelers were TurboTax Online, H&R Block and LimeWire.
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| Using Hitwise Clickstream for Content Programming |
By using Hitwise Clickstream Reports, you can prioritize content to add to your website by analyzing downstream traffic from your website and highlighting content your consumers are looking for - but may not be finding on your website. Furthermore, you can identify affiliate partners that are working for competitors that might also be good sources of traffic to your website. For example, Coupons.com is attempting to identify affiliate partners that work for their competitor CoolSavings.com. Through utilizing Hitwise Clickstream Reports, Coupons.com will see the top ten sources of traffic to CoolSavings.com for the week ending 02/14/09 included Yahoo! Mail, Google, MapNation, MySpace, and Coupons.com. Coupons.com can use this for comparison purposes to evaluate success at attracting visits from search engines, price comparison websites and other sources - including its own website. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Clickstream Fact Sheet.
To learn more about Hitwise data and Hitwise Clickstream, download the Hitwise Clickstream Fact Sheet.
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| 1. |
Yahoo! Mail |
mail.yahoo.com |
23.51% |
| 2. |
Google |
www.google.com |
5.84% |
| 3. |
MapNation |
www.mapnation.com |
3.78% |
| 4. |
MySpace |
www.myspace.com |
3.25% |
| 5. |
Yahoo! Address Book |
address.yahoo.com |
2.56% |
| 6. |
ectnl.com |
ectnl.com |
2.10% |
| 7. |
SmartSource.com |
www.smartsource.com |
1.59% |
| 8. |
Planning Family |
www.planningfamily.com |
1.37% |
| 9. |
Coupons.com |
www.coupons.com |
1.33% |
| 10. |
AOL Mail |
mail.aol.com |
1.27% |
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| Business and Finance - Accountancy |
| This category includes the websites of accountants, accountancy firms and taxation specialists. It also features products and services related to auditing, payroll, financial consulting, online tax preparation and electronic filing. The data below is based on All sites » Weekly rankings for the week ending 02/14/2009 » Ranks by 'Visits'. |
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| 99.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Business and Finance |
56.83% |
| 2. |
Computers and Internet |
47.63% |
| 3. |
Business and Finance - Accountancy |
39.13% |
| 4. |
Computers and Internet - Software |
20.88% |
| 5. |
Government |
14.48% |
| 6. |
Computers and Internet - Search Engines |
13.30% |
| 7. |
Business and Finance - Business Information |
12.06% |
| 8. |
Government - Federal |
11.86% |
| 9. |
Computers and Internet - Email Services |
8.57% |
| 10. |
Business and Finance - Banks and Financial Institutions |
3.23% |
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| 1. |
Business and Finance |
64.11% |
| 2. |
Business and Finance - Accountancy |
42.73% |
| 3. |
Computers and Internet |
33.58% |
| 4. |
Computers and Internet - Software |
17.57% |
| 5. |
Government |
16.19% |
| 6. |
Government - Federal |
13.99% |
| 7. |
Business and Finance - Business Information |
13.90% |
| 8. |
Computers and Internet - Search Engines |
5.01% |
| 9. |
Business and Finance - Banks and Financial Institutions |
4.30% |
| 10. |
Computers and Internet - Email Services |
4.05% |
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| The Most Popular Flower and Gift Websites for Men |
Using Hitwise Lifestyle, which incorporates MOSAIC® USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Flowers and Gifts category that attracted the largest volume of men aged 35-44 in the "New Suburbia Families" type were Barnes & Noble Gifts, Proflowers and Lillian Vernon for the four weeks ending 02/07/2009. The New Suburbia Families segment consists of young, wealthy working couples with pre-school children concentrated in rapidly-growing, metro fringe communities - mainly in the West and Southwest. More than two-thirds of these households have gone to college and many workers earn six-figure incomes. They prioritize price and functionality over style when they purchase electronics and clothing at retailers like Target, Best Buy and Wal-Mart. They mostly go online to search for jobs, trade stocks and check out real estate listings.
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
Barnes & Noble Gifts |
gifts.barnesandnoble.com |
36.45% |
30.28% |
3.85% |
| 2. |
ProFlowers |
www.proflowers.com |
49.88% |
27.80% |
2.85% |
| 3. |
Lillian Vernon |
www.lillianvernon.com |
27.17% |
24.98% |
5.32% |
| 4. |
1-800-flowers.com |
www.1800flowers.com |
46.17% |
21.88% |
3.51% |
| 5. |
Gifts.com |
www.gifts.com |
47.21% |
26.93% |
2.51% |
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| Guest Post - Opportunities with Coupon Promotional Terms |
February 17, 2009 - James Bake, Hitwise user and Internet Marketing Professional
Coupons and promotions are an essential part of the shopping experience, and promotional search terms are popular on almost all referring search term reports. Like many online shoppers, I have learned that promotional codes can be found all over the web. As a commerce site, there is an array of opportunities to employ the promotional frenzy to work for you.
Along with finding discounts online, I am also a fan of using analytics to prompt action. The Hitwise Clickstream reports can be used to locate upstream websites that are driving traffic to your website as well as those driving traffic to competitors. In this particular post, I encourage you to focus your attention on websites from the Rewards and Directory category, including coupon and rebate sites. The findings from this report can identify key partners to develop relationships and inform your competitive surroundings.
View the rest of this blog post.
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