| Visits to Stock Websites Increase 19 Percent in February 2009 |
Hitwise announced that U.S. visits to the Stocks and Shares category increased 19 percent in February 2009 compared with February 2008. The category accounted for 1.11 percent of all U.S. Internet visits in February 2009 - ranking as the third-highest month in the past year, behind October and September 2008. The average time spent within the category was 11 minutes and 24 seconds, an increase of 14 percent over February 2008.
"With recent declines in the Dow Jones Industrial Average Index, consumers are increasingly turning to Web sites to monitor financial news and portfolio performance," said Heather Dougherty, director of research, Hitwise. "There is a strong need for continuous information, particularly during economic uncertainty, to provide an opportunity to drive repeat visits and increase customer communication - especially advice that could help customers weather the storm."
View the rest of this press release.
|
 |
|
|
| 'unemployment' |
|
Hitwise Search Intelligence™ data reveals the top websites from the complete list of websites that received traffic from the search term 'unemployment.' The results are ordered based on the volume of traffic for the four weeks ending March 14, 2009.
|
|
| 1. |
Employment Security Department |
www.esd.wa.gov |
19.88% |
| 2. |
NYSDOL - Unemployment Insurance Benefits Online |
ui.labor.state.ny.us |
15.35% |
| 3. |
The Unemployment Advisor |
www.theunemploymentadvisor.com |
12.73% |
| 4. |
Ohio Unemployment Benefits Online |
unemployment.ohio.gov |
11.37% |
| 5. |
US Department of Labor |
www.dol.gov |
5.34% |
| 6. |
Employment Development Department - California |
www.edd.ca.gov |
3.14% |
| 7. |
www.unemploymentgrant.net |
www.unemploymentgrant.net |
2.62% |
| 8. |
Minnesota Unemployment Insurance (UI) |
www.uimn.org |
2.03% |
| 9. |
Department of Labor and Industry - Pennsylvania |
www.dli.state.pa.us |
1.98% |
| 10. |
www.unemployment-benefits.org |
www.unemployment-benefits.org |
1.80% |
|
|
|
|
|
| Public Storage – www.publicstorage.com |
Rank week ending - March 7, 2009 - 4,010
Rank week ending - February 28, 2009 - 6,298
Positions jumped - 2,288
The Public Storage website moved up 2,288 positions among all websites visited by U.S. Internet users (week ending March 7, 2009) to rank number 4,010 overall. Of the website's total traffic, 52 percent consisted of new visitors. The top three websites visited after Public Storage were Google, Yahoo! and Bank of America Online.
The majority of visitors to the website were female (55%), aged 18-24 years (26%) with a household income of $30-$60K per year (38%) for the four weeks ending 03/07/09. Visitors to this website were primarily from the Mosaic segment "Urban Commuters Families." Members of this segment include upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe. Other websites with a similar lifestyle profile to that of Public Storage were ZipRealty, NY Daily News and BBC News.
|
|
|
|
| Manage Your Brand Online with Search |
By using Hitwise Search Intelligence™ to manage your brand online, you can identify the threats to your brand posed by competitive search marketing activities, and how to make the most of the insights revealed by search term data. For example, Sears is attempting to identify websites that receive visits from searches for its brand. Through utilizing Hitwise Search Intelligence™, Sears will see the top competitive websites receiving traffic from the search term 'sears' included MSN Money, The Home Depot and JC Penney for the week ending 03/07/09. Sears can use this to quantify the amount of traffic lost to competitors or affiliates bidding on its brand within search engines. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Best Practice Review 'Manage Your Brand Online with Search.'
To learn more about Hitwise data and Hitwise Search Intelligence™, download the Hitwise Search Intelligence™ Fact Sheet and register for a copy of the Hitwise Report: Using Hitwise to Protect Your Brand.
|
| 1. |
Sears |
www.sears.com |
86.19% |
| 2. |
Auto Parts & Automotive Accessories at Sears.com |
auto.sears.com |
1.40% |
| 3. |
MSN Money |
moneycentral.msn.com |
0.74% |
| 4. |
The Home Depot |
www.homedepot.com |
0.64% |
| 5. |
JC Penney |
www.jcpenney.com |
0.61% |
|
|
|
| Sports - College |
| This category encompasses all sites relating to college sports. The data below is based on All sites » Weekly rankings for the week ending 03/14/2009 » Ranks by 'Visits'. |
|
|
|
|
|
| 100% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Sports |
39.49% |
| 2. |
Computers and Internet |
37.18% |
| 3. |
Entertainment |
17.82% |
| 4. |
Entertainment - Television |
14.48% |
| 5. |
Computers and Internet - Search Engines |
14.09% |
| 6. |
Computers and Internet - Portal Frontpages |
13.85% |
| 7. |
Sports - College |
8.16% |
| 8. |
News and Media |
5.50% |
| 9. |
Computers and Internet - Social Networking and Forums |
4.70% |
| 10. |
Computers and Internet - Email Services |
3.95% |
|
|
|
|
| 1. |
Sports |
41.95% |
| 2. |
Computers and Internet |
19.35% |
| 3. |
Entertainment |
16.97% |
| 4. |
News and Media |
7.66% |
| 5. |
Sports - Basketball |
7.41% |
| 6. |
Shopping and Classifieds |
7.02% |
| 7. |
Entertainment - Television |
6.01% |
| 8. |
Computers and Internet - Search Engines |
5.63% |
| 9. |
Computers and Internet - Social Networking and Forums |
5.59% |
| 10. |
Entertainment - Games |
5.27% |
|
|
|
|
|
|
| The Most Popular Tax Websites for Hispanic Families |
Using Hitwise Lifestyle, which incorporates MOSAIC® USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Accountancy industry that attracted the largest percentage of men and women aged 25-44 in the "Nuevo Hispanic Families" were State of New Mexico Taxation & Revenue, ESmartTax.com and TaxBrain for the four weeks ending 03/07/2009. The Nuevo Hispanic Families segment consists of young Hispanic family households living in working-class neighborhoods. About two-thirds of the households are under 45 years old and earn lower-middle incomes from jobs as construction laborers, food service workers and retail clerks. Members of this segment are fans of outdoor sports, especially basketball, baseball and soccer. They tend to watch a lot of television, and their favorite cable channels feature family-friendly fare: Disney, Nickelodeon and Cartoon Network are among the most popular.
To learn more about Hitwise Lifestyle, contact Hitwise.
|
| 1. |
State of New Mexico Taxation & Revenue |
www.tax.state.nm.us |
100.00% |
47.82% |
2.43% |
| 2. |
ESmartTax.com |
www.esmarttax.com |
100.00% |
47.96% |
1.77% |
| 3. |
TaxBrain |
www.taxbrain.com |
100.00% |
30.22% |
2.35% |
| 4. |
H&R Block Digits |
digits.hrblock.com |
100.00% |
42.00% |
1.64% |
| 5. |
H&R Block - TaxCut |
taxes.hrblock.com |
100.00% |
54.92% |
1.22% |
|
|
|
| Visits to Gmail surpass YouTube |
March 10, 2009 — Heather Dougherty
For the past two weeks, the market share of US Internet visits to Gmail has been higher than visits to YouTube. Previously, YouTube consistently ranked 10th among all websites by market share of visits until the week ending Jan. 10, 2009, where Gmail moved up one rank to reach #10. The websites have been swapping positions regularly ever since.
Among a custom category of all Google properties, Gmail ranked 2nd behind Google for the week ending Mar. 7th, 2009.
View the rest of this blog post.
|
|
