| Classifieds Traffic Soars in Recession |
U.S. online traffic to Classifieds Web sites increased 84 percent in February 2009 compared with last year, according to a new report from Hitwise. The industry has experienced positive month-to-month growth in share of U.S. visits in all but one month in the past three years. As the state of the U.S. economy has worsened, visits to Classifieds Web sites have continued to climb, up 28 percent from December 2008 to February 2009.
"Consumers have embraced free classifieds as a way to generate income by selling personal items, while others take advantage of the deals available at the fire sales," said Heather Dougherty, Hitwise research director. "Currently the economy is driving the growth among online classifieds, but satisfied buyers may continue to turn to the Web sites when researching purchases."
View the rest of this article.
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| Fast Moving Search Terms to News and Media Industry |
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Hitwise Search Intelligence™ data reveals the top fast moving search terms for the News and Media industry. The results are ranked by largest increase for the week ending April 11, 2009 versus the previous week.
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| 1. |
kal penn |
| 2. |
house death kal penn |
| 3. |
raelene aguilar arrested |
| 4. |
schindler’s list sydney |
| 5. |
nick adenhart |
| 6. |
bruce springstreen named |
| 7. |
patrick kennedy girlfriend |
| 8. |
italy earthquake |
| 9. |
weather 92801 |
| 10. |
biden’s puppy |
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| RateMarketplace – www.ratemarketplace.com |
Rank week ending - April 4, 2009 - 2,785
Rank week ending - March 28, 2009 - 4,879
Positions jumped - 2,094
The RateMarketplace website moved up 2,094 positions among all websites visited by U.S. Internet users (week ending April 4, 2009) to rank number 2,785 overall. Of the website's total traffic, 95 percent consisted of new visitors. The top three websites visited after RateMarketplace were Google, Yahoo! Mail and 2Insure4Less.com.
The top DMA® (Designated Marketed Areas) of visitors to RateMarketplace were from New York, NY (6.78%), Los Angeles, CA (4.84%) and Philadelphia, PA (3.85%). The majority of visitors to the website were female (59%), aged 55+ years (36%) with a household income of $30-$60K per year (32%) for the four weeks ending 04/04/09. Other websites with a similar demographic profile to that of RateMarketplace were Righthealth.com, Business.com and TaxACT.
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| Find Your Competitors’ New and Returning Visitors |
By using Hitwise Clickstream New and Returning Visitors reports, you can determine the proportion of new versus repeat visitors that search engines, your partners and affiliates are sending to you or your competitors. For example, if you are looking to increase your customer base and your competitor is Barnes & Noble, using "New and Returning Visitors," you will discover that 2.18% of visitors to Barnes & Noble came from Facebook for the week ending 04/11/09. Of those, 70.16% were 'New' visitors. This may sound like a small percentage, but given the volume of visitors to the Barnes & Noble and Facebook websites, it's probably a large number of online consumers. Using this information, you can determine that Facebook could be a great website to partner with in order to redirect some of that traffic to your website instead of Barnes & Noble. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise New and Returning Visitors - Client FAQ.
To learn more about Hitwise Clickstream data, download the Hitwise Clickstream Product Fact Sheet.
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| 1. |
Google |
www.google.com |
26.36% |
| 2. |
Amazon.com |
www.amazon.com |
5.48% |
| 3. |
Yahoo! Mail |
mail.yahoo.com |
4.96% |
| 4. |
Yahoo! Search |
search.yahoo.com |
4.51% |
| 5. |
Windows Live Mail |
mail.live.com |
3.48% |
| 6. |
Barnes & Noble - DVD & Video |
video.barnesandnoble.com |
2.85% |
| 7. |
Facebook |
www.facebook.com |
2.18% |
| 8. |
Barnes & Noble - Music |
music.barnesandnoble.com |
2.06% |
| 9. |
Yahoo! |
www.yahoo.com |
1.37% |
| 10. |
Gmail |
www.gmail.com |
1.36% |
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| Travel - Destinations and Accommodation |
| This category contains websites of accommodation providers, such as hotels and hotel chains, along with locality guides and tourist locations. Also included are sites that facilitate the online booking of accommodation, including third-party websites that provide bookings for a range of providers. The data below is based on All sites » Weekly rankings for the week ending 04/18/2009 » Ranks by 'Visits'. |
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| 92.1% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
51.67% |
| 2. |
Computers and Internet - Search Engines |
40.92% |
| 3. |
Travel |
24.95% |
| 4. |
Travel - Destinations and Accommodation |
16.03% |
| 5. |
Computers and Internet - Email Services |
5.86% |
| 6. |
Travel - Agencies |
5.23% |
| 7. |
Business and Finance |
4.35% |
| 8. |
Entertainment |
3.93% |
| 9. |
Shopping and Classifieds |
2.83% |
| 10. |
Computers and Internet - Social Networking and Forums |
2.48% |
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| 1. |
Travel |
41.10% |
| 2. |
Travel - Destinations and Accommodation |
25.67% |
| 3. |
Computers and Internet |
15.00% |
| 4. |
Travel - Agencies |
8.18% |
| 5. |
Business and Finance |
7.23% |
| 6. |
Computers and Internet - Search Engines |
6.19% |
| 7. |
Entertainment |
6.05% |
| 8. |
Shopping and Classifieds |
4.46% |
| 9. |
Lifestyle |
3.15% |
| 10. |
News and Media |
3.00% |
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| The Most Popular Sports Websites for Men |
Using Hitwise Lifestyle, which incorporates MOSAIC® USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Sports category that attracted the largest percentage of men aged 18-34 in the "Young Cosmopolitans" segment were MLB.com - Fan Forum, Atdhe.net and Sherdog.com for the four weeks ending 04/11/2009. The Young Cosmopolitans segment consists of young households where most adults are less than 35 years old, single and earning above average incomes as white-collar professionals, executives and managers. Many hold jobs in finance, information services and the arts. As consumers, they patronize high-end stores like Bloomingdale's, J. Crew and Victoria's Secret. They like to stay fit by jogging, doing yoga, lifting weights and working out on cardio machines at health clubs.
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
MLB.com - Fan Forum |
www.forums.mlb.com |
68.92% |
52.96% |
22.00% |
| 2. |
Atdhe.net |
www.atdhe.net |
53.50% |
66.55% |
18.01% |
| 3. |
Sherdog.com |
www.sherdog.com |
54.33% |
60.79% |
11.30% |
| 4. |
Live Score Service |
www.livescore.com |
64.00% |
77.62% |
7.11% |
| 5. |
Draft Countdown |
www.draftcountdown.com |
71.90% |
80.22% |
5.37% |
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| Top Searches on Hulu.com |
April 17, 2009 - Heather Dougherty
YouTube has unveiled several partnerships with studios to expand the selection of TV shows and movies available on the website. With YouTube adding premium content onto their website, this move starts to make them compete more directly with websites like Hulu. The wide variety and quick availability of content on Hulu has made the website become very popular, so we thought it would be interesting to see what people are searching for on Hulu.co to gain a sense of demand for particular shows. The top search taking place on Hulu.com during the week of March 21, 2009 was for the TV show Family Guy.
View the rest of this blog post.
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