| Google Closing in on 73 Percent of U.S. Searches in April 2009 |
Google accounted for 72.74 percent of all U.S. searches conducted in the four weeks ending April 25, 2009, according to Hitwise. Yahoo! Search, MSN Search and Ask.com received 16.27 percent, 5.68 percent and 3.95 percent, respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.
The length of search queries has increased over the past year. Longer search queries, averaging searches of five to more than eight words in length, have increased 7 percent between April 2008 and April 2009. Searches of eight or more words increased 18 percent. The same time period showed that shorter search queries - those averaging one to four words long - have decreased 2 percent. Searches of two words comprised the majority of searches, amounting to 22.95 percent of all queries.
View the rest of this article.
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| 'swine flu' |
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Hitwise Canada Search Intelligence™ data reveals the top websites from the complete list of websites that received traffic from the search term 'swine flu'. The results are ordered based on the volume of traffic for the ten weeks ending May 9, 2009.
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| 1. |
Wikipedia |
www.wikipedia.org |
30.94% |
| 2. |
Centers for Disease Control and Prevention |
www.cdc.gov |
14.60% |
| 3. |
Google News Canada |
news.google.ca |
8.42% |
| 4. |
Yahoo! News |
news.yahoo.com |
2.48% |
| 5. |
Facebook |
www.facebook.com |
2.23% |
| 6. |
Bloomberg |
www.bloomberg.com |
1.73% |
| 7. |
Google News |
news.google.com |
1.73% |
| 8. |
YouTube |
www.youtube.com |
1.49% |
| 9. |
CBC News Online |
www.cbc.ca |
1.49% |
| 10. |
Forbes.com |
www.forbes.com |
1.24% |
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| E! Online - www.eonline.com |
Rank week ending – May 9, 2009 – 74
Rank week ending – May 2, 2009 – 333
Positions jumped – 259
The E! Online website moved up 259 positions among all websites visited by U.S. Internet users (week ending May 9, 2009) to rank number 74 overall. Of the website's total traffic, 51 percent consisted of new visitors. The top three websites, excluding email and chat, visited before E! Online were Google, USA Today and Facebook.
The top DMA® (Designated Marketed Areas) of visitors to E! Online were from New York, NY (6.63%), Chicago (4.19%) and Philadelphia, PA (3.07%). The majority of visitors to the website were female (58%), aged 55+ years (30%) with a household income of $30-$60K per year (31%) for the four weeks ending 05/09/09. Other websites with a similar demographic profile to that of E! Online were People Magazine, BizRate and Shop.com.
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| Benchmark Your Online Performance |
By using Hitwise Rankings reports, you can monitor a website's ranking by visits, pages, or average session time against your industry, for specific time periods. For example, if you are looking to advertise on a media website, using Hitwise Rankings reports you will discover that of all the websites in the Canada Broadcast Media industry, international websites CNN and BBC News attract the highest market share of visitors at 25.56% and 12.97% respectively, while a local station like CTV Toronto attracts 2.03% for the week ending 05/09/09. Using this information, you can determine that media websites foreign to Canada could be better to partner with in order drive more traffic to your website. This data is useful to gauge online market share of traffic.
For Hitwise clients who would like to discuss this application further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Rankings Fact Sheet or download the Benchmarking Online Performance Best Practice Review.
To learn more about Hitwise Rankings reports, register for the Benchmarking Online Performance Best Practice Review.
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| Basketball |
| This category encompasses all websites related to basketball. The data below is based on All US sites » Weekly rankings for the week ending 05/09/2009 » Ranks by 'Visits'. |
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| 99.7% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Sports |
45.70% |
| 2. |
Computers and Internet |
39.43% |
| 3. |
Entertainment |
17.47% |
| 4. |
Computers and Internet - Portal Frontpages |
15.57% |
| 5. |
Entertainment - Television |
13.57% |
| 6. |
Computers and Internet - Search Engines |
12.01% |
| 7. |
Sports - Basketball |
11.21% |
| 8. |
Computers and Internet - Social Networking and Forums |
6.42% |
| 9. |
Computers and Internet - Email Services |
4.44% |
| 10. |
News and Media |
4.05% |
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| 1. |
Sports |
43.81% |
| 2. |
Computers and Internet |
23.26% |
| 3. |
Entertainment |
20.07% |
| 4. |
Sports - Basketball |
18.40% |
| 5. |
Entertainment - Television |
10.47% |
| 6. |
News and Media |
7.41% |
| 7. |
Computers and Internet - Social Networking and Forums |
6.75% |
| 8. |
Computers and Internet - Search Engines |
5.87% |
| 9. |
Computers and Internet - Portal Frontpages |
4.73% |
| 10. |
Shopping and Classifieds |
4.68% |
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| The Most Popular Television Websites for Women |
Using Hitwise Lifestyle, which incorporates MOSAIC® USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Hitwise Television category that attracted the largest percentage of women aged 35-54 in the "Suburban Optimists" segment were KCRA.com, A&E Television Network and CSTV for the four weeks ending 05/09/2009. The Suburban Optimists segment consists of diverse, middle-aged couples and families living in older suburban homes, apartments and duplexes situated in coastal states. Members of this group, despite their age, live 'on-the-go' lifestyles. They enjoy going to nightclubs, movies, comedy clubs and billiard halls. They tend to travel for pleasure mostly to domestic destinations, primarily along the Pacific coast. Suburban Optimists residents enjoy watching network dramas, comedies and reality shows like "American Idol," "E.R." and "That '70s Show."
To learn more about Hitwise Lifestyle, contact Hitwise.
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| 1. |
KCRA.com |
www.kcra.com |
58.50% |
38.87% |
3.55% |
| 2. |
A&E Television Network |
www.aetv.com |
64.00% |
46.21% |
2.25% |
| 3. |
CSTV |
www.cstv.com |
48.13% |
62.37% |
1.88% |
| 4. |
Yahoo! Groups - Television |
tv.groups.yahoo.com |
44.06% |
57.50% |
2.11% |
| 5. |
KPTV |
www.kptv.com |
54.94% |
41.92% |
2.15% |
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| Search Referrals and Organic Traffic Rising |
As a companion piece to the post by my colleague Heather Hopkins, I thought it would be interesting to take a step back and look at the overall impact of search upon specific industries. For the majority of categories measured at Hitwise, search is the top source of traffic referrals and the share has increased year-over-year. Overall, search is increasing as a traffic driver. Among the parent categories that received less than 25% of traffic from search in April 2008, all except News & Media received a higher share of search referrals last month. This data suggests that the best growth opportunities for search are among the laggard categories where adoption has been slower as a referral tool.
View the rest of this blog post.
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