North America Newsletter - August, 2009

Specific to this issue:
Feature Article
Only 70 Percent of Canadian Searches Are Successful
Hitwise announced that only 70 percent of Canadian searches are successful. Nearly one-third (30 percent) of Canadian Internet searches are not successful, forcing Canadians to re-search to find relevant results, according to the Hitwise Canada Search Report.

An average of 70 percent of searches in Canada were "successful" in the 12 weeks ending June 27, 2009 (average of all search engines). A successful search is defined as one where the consumer leaves the search engine after performing a search. This means that 30 percent of searchers were forced to conduct a fresh search - no doubt partially motivated by searches that failed to return a useful result.

View the rest of this article.

Search Terms Analysis
Fast Moving Search Terms to Entertainment - Movies Industry
Hitwise Search Intelligence™ data reveals the top fast moving search terms for the Entertainment - Movies industry. The results are ranked by largest increase for the week ending August 22, 2009 versus the previous week.
Fast Moving Search Terms for Entertainment - Movies Industry for the week ending 08/22/09
  Rank Search Term
1. stephanie courtney actress images
2. avatar trailer
3. stephanie courtney filmography
4. joan cusack
5. kardashian sisters
6. the wolfman
7. stephanie courtney two episodes of cavemen the geico cavemen sitcom
9. alyssa milano
10. charlie’s angels

Fast Mover
National Hurricane Center –
Rank week ending - August 22, 2009 - 156
Rank week ending - August 15, 2009 - 452
Positions jumped - 296

The National Hurricane Center website moved up 296 positions among all websites visited by U.S. Internet users (week ending August 22, 2009) to rank number 156 overall and number 1 in the Government industry. Of the website's total traffic, 68 percent consisted of returning visitors. The top three websites visited before National Hurricane Center were NOAA - National Weather Service, Google and Yahoo! Search.

The top DMA® (Designated Marketed Areas) of visitors to the National Hurricane Center website were from Tampa, FL (7.33%), Miami-Ft.Lauderdale, FL (6.08%) and Orlando, FL (5.28%). The majority of visitors to the website were male (63%), aged 55+ years (38%) with a household income of $30-$60K per year (28%) for the four weeks ending 08/22/09. Other websites with a similar demographic profile to that the National Hurricane Center were Carnival Cruise Lines, and Mate 1.

Category Spotlight
Education - Institutions
The Institutions category includes the websites of all educational institutions and places people go to learn, such as universities, schools, kindergartens and TAFE colleges. It also includes the websites of anybody dealing with official education administration. The data below is based on All sites » Weekly rankings for the week ending 08/22/2009 » Ranks by 'Visits'.
Education - Institutions » All sites » Weekly rankings for the week ending 08/22/2009 » Ranked by 'Visits'
  Rank Website
1. University of Phoenix Student Web
2. Axia College of University of Phoenix
3. University of Phoenix Online
4. Ashford - Blackboard Academic Suite
5. Kaplan University - Login
6. American InterContinental University - Virtual Campus Login
7. Corinthian Colleges
8. University of Phoenix
9. DeVry University eLearning Platform
10. KCTCS E-mail System
Local Competitiveness Index
of traffic to this category was directed at domestic sites.
Top 10 Upstream Industries
  Rank Upstream Industries Upstream Share
1. Computers and Internet 45.67%
2. Education 26.49%
3. Search Engines (Computers and Internet) 25.01%
4. Institutions (Education) 23.44%
5. Email Services (Computers and Internet) 8.20%
6. Social Networking and Forums (Computers and Internet) 7.51%
7. Portal Frontpages (Computers and Internet) 3.86%
8. Business and Finance 3.71%
9. Entertainment 2.50%
10. Shopping and Classifieds 2.28%

Top 10 Downstream Industries
  Rank Downstream Industries Downstream Share
1. Education 28.36%
2. Institutions (Education) 22.98%
3. Computers and Internet 21.99%
4. Email Services (Computers and Internet) 7.31%
5. Search Engines (Computers and Internet) 5.88%
6. Social Networking and Forums (Computers and Internet) 5.38%
7. Business and Finance 4.02%
8. Reference (Education) 3.26%
9. Entertainment 2.65%
10. Shopping and Classifieds 2.60%

Hitwise Intelligence Blogs
Flight Searches Vary Dramatically by Engine
August 19, 2009 - Heather Hopkins

We often hear about how search engines compare in market share of searches or relevance of search results but what about query content? Analysis of query content for the travel category reveals that the search terms consumers use on the leading search engines (, and vary greatly.

Take for example the following Hitwise Search Term Variations report for the words "flights to". This report shows all of the different search terms that consumers entered into search engines last week that included the keywords "flights to".

View the rest of this blog post.

Archived Hitwise Webcasts
'As the World Tweets' - Understanding the Social Media Landscape.
Understand the emerging trends in social media and how to apply (or even ignore) them in your marketing efforts.
the archived webcast.

Online Trends in the U.S. Hispanic Community.
Discover what US Hispanic online behavior tells us and how you can leverage that information to better reach and serve to this community.
Watch the archived webcast.

Taking Action with Search: Using Hitwise to Your Advantage.
Are you a Search Marketer? Do you know how to apply Hitwise Search Intelligence™ reports to improve your search programs? Uncover easy, actionable ways to use those reports to your benefit.
Watch the archived webcast.

Where is Hitwise?
Ad:tech - Chicago
September 1, 2009 at 11:00AM EDT
Hitwise CMO, Marc Johnson, is speaking on the panel 'Master Class Workshop: Defining the New Media Currency-How to Bring Traditional Media Metrics Online-Or Should We?' Friends of Hitwise receive a special discount off the purchase of a Full Conference Pass. Use the code: 35SPCH9 at registration. Register. - Las Vegas
September 21-23, 2009
Visit Hitwise staff at our booth (#512) and ask about our complimentary report offer.

SMX East 2009 - New York
October 5-7, 2009
We are pleased to offer you a special discount off the purchase of an All-Access Conference Pass. Use the code: smx10hitwise at registration. Don't forget to visit us at booth #326! Register.
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