New branding for Hitwise that incorporates the identity of our parent company, Experian, launched earlier this month. Experian is the global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. This evolution into Experian Hitwise is the exciting culmination of a process that began a little over two years ago with the acquisition of Hitwise by Experian and has led to accelerated product development and increased client value. While the look and feel of the brand may change - the values, commitment and quality that have made Hitwise a market leader over the past decade will not.
Find out more.
Hitwise announced that Google accounted for 70.24 percent of all U.S. searches conducted in the four weeks ending Aug. 29, 2009. Yahoo! Search, Bing and Ask.com received 16.96 percent, 9.48 percent and 2.37 percent, respectively. The remaining 56 search engines in the Hitwise Search Engine Analysis Tool accounted for 0.95 percent of U.S. searches.
Longer search queries, averaging searches of five to more than eight words in length, decreased 2 percent between July and August 2009. Searches of eight or more words decreased 2 percent. The same time period showed that shorter search queries - those averaging one to four words long - increased 1 percent. Searches of one word comprised the majority of searches, amounting to 24.21 percent of all queries.
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Hitwise Canada Search Intelligence™ data reveals the top search terms that drove traffic to the Shopping and Classifieds - Rewards and Directories industry. The results are ordered based on the volume of traffic for the 12 weeks ending September 26, 2009.
The InsureMe website moved up 333 positions among all websites visited by U.S. Internet users (week ending September 19, 2009) to rank number 771 overall and number 2 in the Insurance industry. Of the website's total traffic, 51 percent consisted of returning visitors. The top three websites visited before InsureMe were
Yahoo! Mail,
Windows Live Mail and
Publishers Clearing House.
The top DMA® (Designated Marketed Areas) of visitors to the InsureMe website were from New York, NY (5.48%), Chicago, IL (3.33%) and Dallas - Ft.Worth, TX (2.58%). The majority of visitors to the website were female (54%), aged 55+ years (33%) with a household income of $30-$60K per year (32%) for the four weeks ending 09/19/09. Other websites with a similar demographic profile to the InsureMe website were
Mylife,
AVG Free Anti-Virus and
Shopzilla.
Any sites related to TV are listed in this category, including the official websites of TV shows, television stations, ratings guides, program TV production companies and cable information. The data below is based on All sites » Weekly rankings for the week ending 09/26/2009 » Ranks by 'Visits'.
September 23, 2009 - Heather Hopkins
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half (47%) of visits to Banks and Financial Institutions websites came from other Banks and Financial Institutions websites and 58% went to other sites in the same category. These figures may seem staggering but keep in mind, part of this is traffic moving among websites of the same brand (i.e. the main home page, banking and brokerage). However, much of that is also traffic coming from and going to competitive sites.
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2009 Holiday Marketer: Benchmark & Trend Report - Experian Marketing Services
The report assesses the marketing landscape as it exists today and examines which activities are most likely to drive early and lasting holiday marketing success.
Download the report.
'As the World Tweets' - Understanding the Social Media Landscape
Understand the emerging trends in social media and how to apply (or even ignore) them in your marketing efforts.
Watch the archived webcast.
Taking Action with Search: Using Hitwise to Your Advantage
Are you a Search Marketer? Do you know how to apply Hitwise Search Intelligence™ reports to improve your search programs? Uncover easy, actionable ways to use those reports to your benefit.
Watch the archived webcast.
SMX East 2009 - New York
October 5-7, 2009
We are pleased to offer you a special discount off the purchase of an All-Access Conference Pass. Use the code:
smx10hitwise at registration. Don't forget to visit us at booth #326!
Register.
eMetrics Marketing Optimization Summit - Washington DC
October 19-23, 2009
We are pleased to offer you a special discount off registration. Use the code:
SPONSORDC09 at registration. Don't forget to visit the Hitwise booth!
Register.
Ad:tech - New York
November 4, 2009 at 11:00AM EDT
Experian Hitwise CMO, Marc Johnson, is speaking on the panel 'Power Session: Defining the New Media Currency-How to Bring Traditional Media Metrics Online-Or Should We?' Friends of Hitwise receive a special discount off the purchase of a Full Conference Pass. Use the code:
35SPNY9 at registration.
Register.
