Experian Hitwise announced that that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively. The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Searches averaging five to more than eight words in length increased 1 percent between August and September 2009. Searches of eight or more words increased 3 percent. The same time period showed that shorter search queries — those averaging one to four words long — were flat from month to month. Searches of two words comprised the majority of searches, amounting to 25.73 percent of all queries.

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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 21,597 search terms containing the term 'costume' for the four weeks ending October 17, 2009. The results are ordered based on the volume of searches from across all major search engines.

Rank week ending - October 17, 2009 - 285
Rank week ending - October 10, 2009 - 472
Positions jumped - 187

The Today Show website moved up 187 positions among all websites visited by U.S. Internet users (week ending October 17, 2009) to rank number 285 overall and number 20 in the Television industry. Of the website's total traffic, 52 percent consisted of new visitors. The top three websites visited before The Today Show were MSN, Windows Live Mail and MSNBC.

The top DMA® (Designated Marketed Areas) of visitors to The Today Show website were from Los Angeles, CA (7.10%), New York, NY (6.80%) and Philadelphia, PA (2.69%). Visitors to the website were split equally between males and females. The majority of visitors to the website were aged 55+ years (28%) with a household income of $30-$60K per year (28%) for the four weeks ending 10/17/09. Other websites with a similar demographic profile to The Today Show website were Bing News Search, MSN - Wonderwall and Bing Shopping.

By using Hitwise Clickstream Reports, you can prioritize content to add to your website by analyzing downstream traffic from your website and highlighting content your consumers are looking for - but may not be finding on your website. Furthermore, you can identify affiliate partners that are working for competitors that might also be good sources of traffic to your website. For example, Coupons.com is attempting to identify affiliate partners that work for their competitor CoolSavings.com. Through utilizing Hitwise Clickstream Reports, Coupons.com will see the top ten sources of traffic to CoolSavings.com for the week ending 10/17/09 included Yahoo! Mail, Google, Facebook, InsureMe, and Coupons.com. Coupons.com can use this for comparison purposes to evaluate success at attracting visits from search engines, price comparison websites and other sources - including its own website. This insight is invaluable for gaining a competitive edge over your direct competitors.

For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Clickstream Fact Sheet.

To learn more about Hitwise data and Hitwise Clickstream, view the Hitwise Clickstream Fact Sheet.

Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Fashion category that attracted the largest volume of men aged 25-34 in the "Stable Careers" segment were ALDO Shoes, Louis Vuitton and Abercrombie & Fitch for the four weeks ending 10/17/09. The Stable Careers Type consists of young and ethnically diverse singles living in metropolitan cities like Los Angeles, CA, Miami, FL and Philadelphia, PA. These young singles are body conscious and spend a lot of their free time jogging, lifting weights and doing aerobic exercises at nearby health clubs. Because they are often on the go, they rarely set foot inside banks, preferring ATM machines to pick up cash for shopping trips to stores like Target, Gap, Old Navy, and Best Buy. Lifestyle data is available on over 30,000 websites.


To learn more about Hitwise Lifestyle, contact us.

October 21, 2009 - Heather Dougherty
Americans are fascinated with the story of the 'balloon boy' as facts unfold in the highly unusual tale of a boy floating away in a mylar balloon - only to be discovered in the attic three days later. Searches jumped last week for 'balloon boy' related news, with 'balloon boy', 'boy in the balloon' and 'balloon boy hoax' leading the search term variations in terms of overall volume.

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2009 Holiday Marketer: Benchmark & Trend Report - Experian Marketing Services
The report assesses the marketing landscape as it exists today and examines which activities are most likely to drive early and lasting holiday marketing success.
Download the report.

Holiday Content Planning
If your company publishes content about Halloween, Thanksgiving or the December holidays, you won't want to miss this webcast covering how to use Hitwise data to maximize your readership this season.
Watch the archived webcast.

Retail Planning for the Holiday Season
The Holiday season will be here before you know it. Your retail competitors are already planning promotions and marketing initiatives to maximize traffic and sales. Use Hitwise to make sure your promotions, content, affiliate partnerships and search programs hit the mark with Holiday gift-givers.
Watch the archived webcast.

'As the World Tweets' - Understanding the Social Media Landscape
Understand the emerging trends in social media and how to apply (or even ignore) them in your marketing efforts.
Watch the archived webcast.