December 1, 2009 - Bill Tancer, GM of Global Research, Experian Hitwise
Have you grown fatigued of social networking or tired of tweeting your every thought or what you're having for breakfast? Fail to grasp the value of a virtual martini or cosmopolitan? Do you finally feel like you've had your fill of that list of 25 things nobody wants to read about, also known as Web 2.0's version of the chain letter?
Technologies come and go on the Internet with surprising speed. Currently,
MySpace and
Facebook visits combined account for over 65 percent of all visits to social networking sites. Facebook by itself accounts for more than 6 percent of all Internet visits in the United States. While Facebook continues to grow, as a Internet trends analyst and futurist, I'm often asked, "What's next in the online networking space?"
View the rest of Bill's column on Oprah.com.
Hitwise Canada Search Intelligence™ data reveals the top fast moving search terms for the Food and Beverage - Lifestyle and Reference industry. The results are ranked by largest increase for the week ending December 5, 2009 versus the previous week.
Rank week ending - December 5, 2009 - 4
Rank week ending - November 28, 2009 - 96
Positions jumped - 92
The Tiger Woods website moved up 92 positions among all Golf websites visited by U.S. Internet users (week ending December 5, 2009) to rank number 4 in the Golf industry. Tiger Woods, famed golfer, has recently been all over the media after his
car crash. Of the website's total traffic, 89 percent consisted of new visitors. The top three websites visited before Tiger Woods were
Google,
Drudge Report and
Yahoo! Search.
The top DMA® (Designated Marketed Areas) of visitors to the Tiger Woods website were from Los Angeles, CA (6.56%), New York, NY (5.12%) and San Francisco, CA (3.18%). The majority of visitors to the website were male (54%), aged 55+ years (48%) with a household income of $30-$60K per year (28%) for the four weeks ending 12/05/09. Other websites with a similar demographic profile to the Tiger Woods website were
ConsumerReports.org,
CBSNews.com and
HP Shopping.
By using Hitwise Search Intelligence™ Paid and Organic Reports, you can identify which search terms competitors are focusing on for their paid and SEO strategies. For example, if one of your competitors is
VerizonWireless.com, you can discover that of all search traffic to their site, 33% was paid and 67% was organic for the four weeks ending 12/05/09. Additionally, you can reveal the paid and organic breakdown on specific search terms. For example, looking at the term 'blackberry,' 86.82% of the traffic it sent to VerizonWireless.com was paid and 13.18% of it was organic. Given the volume of visits to coming from this term and the paid versus organic breakdown, it is safe to assume it is a term that VerizonWireless.com invests a lot of money in. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact
Hitwise Customer Support, or visit the
Hitwise University and review the
Hitwise Search Intelligence™ Fact Sheet.
To learn more about Hitwise Search Intelligence™, view the
Hitwise Search Intelligence™ Fact Sheet.
This category includes sites that sell toys, as well as goods that cater to general hobbies. It incorporates both online and offline vendors. The data below is based on All sites - Weekly rankings for the week ending 12/05/2009 - Ranks by 'Visits.'
Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading household segmentation system, you can identify the most popular sites in an industry that attract a specific segment. For example, the top three websites in the Appliances and Electronics category that attracted the largest volume of men aged 25-34 in the New York, NY DMA® (Designated Marketed Areas) in the "Young Cosmopolitan" segment were
6ave.com - The Online Electronics Showcase,
J & R and
PC Richard & Son for the four weeks ending 12/05/09. The Young Cosmopolitan Type consists mostly of adults that are under 35 years old, single and earning above average incomes as white-collar professionals, executives and managers. As consumers, they support high-end stores like Bloomingdale's, J. Crew and Victoria's Secret. They're also big purchasers of all sorts of tech gear, including BlackBerry devices, iPods and Xbox consoles. More and more, they're spending their free time online, going to news and travel sites and checking out social networking forums in search of a date or a mate. Lifestyle data is available on over 30,000 websites.
To learn more about Hitwise Lifestyle,
contact Hitwise.
December 2, 2009 - Heather Dougherty
Holiday shopping is in full swing now that Black Friday and Cyber Monday are behind us...sort of. Overall, visits to the Retail 500 were down on Thanksgiving, Black Friday and Cyber Monday as compared to last year. Visits declined by 15% on Thanksgiving and by 9% on both Black Friday and Cyber Monday as compared to the same days in 2008.
Web-only retailers experienced the smallest decline in visits on Thanksgiving and Black Friday, with a small increase of 3% on Cyber Monday. Visits to the Retail Chain 100 (aka brick and mortar retailers) were essentially flat on Black Friday, aided by shoppers turning to their websites before and after hitting the stores to find sale & out of stock products. The Catalog/Call Center 100 experienced the largest decline in visits, although their traffic peaks tended to take place later during the holiday season last year.
View the rest of this blog post.
