Experian Hitwise announced that Google accounted for 72.25 percent of all U.S. searches conducted in the four weeks ending Jan. 2, 2010. Yahoo! Search, Bing and Ask.com received 14.83 percent, 8.92 percent and 2.54 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.48 percent of U.S. searches.
Shorter search queries, averaging searches of one to four words in length, were flat between November and December 2009. Searches of one and two words increased 1 percent. The same time period showed that longer search queries - those averaging five to more than eight words long - were down 2 percent from month to month. Searches of one word comprised the majority of searches, amounting to 24.34 percent of all queries.
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Hitwise Search Intelligence™ data reveals the top 10 search terms from the complete list of 679 search terms containing the term 'haiti relief' for the 4 weeks ending January 23, 2010. The results are ordered based on the volume of searches from across all major search engines.
Rank week ending - January 16, 2010 - 4,931
Rank week ending - January 9, 2010 - 157,809
Positions jumped - 152,878
The Doctors Without Borders website moved up 152,878 positions among all websites visited by U.S. Internet users (week ending January 16, 2010) to rank number 4931 overall and number 8 in the Humanitarian industry. Of the website's total traffic, 94 percent consisted of new visitors. The top three websites visited before Doctors Without Borders were
Google,
Donate - Doctors Without Borders and
MSNBC .
The majority of visitors to the website were female (52%), aged 55+ years (66%) with a household income of $30-$60K per year (25%) for the four weeks ending 01/16/10. The top search terms sending traffic to the website were 'doctors without borders,' 'doctors without borders haiti' and 'www.doctorswithoutborders.org.'
This category encompasses all websites related to American Football. The data below is based on All sites - Weekly rankings for the week ending 01/23/2010 - Ranks by 'Visits.'
January 19, 2009 - Heather Hopkins
With no end in sight to winter and the charm of the ever-mounting snow banks wearing off, Canadians are turning to the web to book winter escapes. Visits to Travel websites have seen a sharp increase over the past two weeks. Canadian Internet visits were up 34% to Travel websites in the two weeks to 1/9/2009 (as illustrated in the chart below). Looking at the increase in visits to the Travel sub-categories we can better understand the drivers of that growth: visits to Travel Agencies were up 51%, Cruises websites 47%, and Destinations and Accommodations 45%.
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Search Engine Strategies
February 25 at 9:00AM (PST) - San Diego, CA
Join Stuart McKeown, Product Director, Search Marketing Services at Experian Hitwise, as he speaks on the panel 'SEM Then & Now: What's the Same? What's New?'
OMMA Metrics and Measurement
February 24 at 11:30AM (EST) - New York, NY
Join Bill Tancer, General Manager, Global Research at Experian Hitwise as he speaks on the panel 'Peeling the Onion.'
OMMA Behavioral
February 25 at 9:45AM (EST) - New York, NY
Join Bill Tancer, General Manager, Global Research at Experian Hitwise as he speaks on the panel 'Offline and Online Data: Match Made in Heaven?'
SMX West
March 2 - 4 - Santa Clara, CA
We are pleased to offer you a special discount off registration. Use the code:
smx10hitwise at registration. Don't forget to visit the Experian Hitwise booth in the exhibit hall!
