Top Websites and Search Engine Analysis

The data samples featured are from the Hitwise Online Competitive Intelligence Service, which bases its daily insights on the online usage and search behaviour of over 460,000 NZ Internet users.

Leading Search Engines

The following report shows search engines for the industry 'All Categories', ranked by Volume of Searches for the 12 weeks ending 28/08/2010.
Rank Search Engine Searches
1.

www.google.co.nz

86.70%
2.

www.google.com

6.44%
3.

www.bing.com

2.10%
4.

nz.search.yahoo.com

1.03%
5.

search.yahoo.com

0.81%

Top Websites - All Categories

The following report shows websites for the industry 'All Categories', ranked by Visits for the week ending 28/08/2010.
Rank Website Visits
1.

Google New Zealand

8.72%
2.

Facebook

6.70%
3.

Trade Me

3.41%
4.

Windows Live Mail

2.58%
5.

YouTube

2.16%
6.

MSN New Zealand

1.45%
7.

Google

1.34%
8.

Yahoo!xtra

1.23%
9.

The New Zealand Herald

1.13%
10.

Wikipedia

1.01%
11.

Stuff

1.01%
12.

Yahoo!xtra - Mail

0.68%
13.

ASB Bank - Personal Banking

0.59%
14.

ASB FastNet Classic

0.53%
15.

Westpac New Zealand Online Banking

0.43%
16.

Westpac New Zealand

0.42%
17.

One Day

0.40%
18.

Apple Start Page

0.36%
19.

TVNZ

0.34%
20.

MetService

0.33%

Top NZ Websites - All Categories

The following report shows websites for the industry 'All Categories', ranked by Visits for the week ending 28/08/2010.
Rank Website Visits
1.

Google New Zealand

21.54%
2.

Trade Me

8.42%
3.

YouTube

5.34%
4.

MSN New Zealand

3.57%
5.

Yahoo!xtra

3.05%
6.

The New Zealand Herald

2.78%
7.

Stuff

2.48%
8.

Yahoo!xtra - Mail

1.69%
9.

ASB Bank - Personal Banking

1.45%
10.

ASB FastNet Classic

1.32%
11.

Westpac New Zealand Online Banking

1.07%
12.

Westpac New Zealand

1.04%
13.

One Day

0.98%
14.

TVNZ

0.84%
15.

MetService

0.81%
16.

The National Bank of New Zealand

0.79%
17.

Air New Zealand

0.74%
18.

Kiwibank - Internet Banking

0.69%
19.

ANZ Australia and New Zealand

0.59%
20.

Bing

0.58%
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